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Freckle Pen

Pass

Freckle Pen scores 65 out of 100, a Pass. Shoppers spend an estimated $158K a year here, search demand grew +25.3% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,481 Beauty niches · +18 vs the category median of 47
Market size
£158K/yr327K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
42%top-5 click share · 21 brands · 24 sellers

Flapen Score

Freckle Pen against its category

The dotted line is the Beauty average. Past it, Freckle Pen is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freckle Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freckle Pen 327K times last year and spent an estimated £158K. The top 5 brands take 52% of clicks. Demand peaks in Apr. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
8.6%
Market size, estimated
£158Ka year
Peak month
April2.2× the quietest month
Top search term
freckle pen218K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £2.61 to £9.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.64 that is £3K to £4K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£2.61–£9.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #162 within Make-up. It carries 260 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#162in Make-up
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
37

04 · Newcomers

2 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
18 months

Products

Top Freckle Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

24

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

42%

Top 20: 81%

Open market

42%

  • Brand 118%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Freckle Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.2×

Search terms

Top Freckle Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freckle pen218K/yr
  • freckle stamp48K/yr
  • freckle pen waterproof8K/yr
  • freckle10K/yr
  • freckles11K/yr
  • fake freckles10K/yr
  • freckles pen6K/yr
  • waterproof freckle pen3K/yr
  • faux freckles5K/yr
  • freckle tint4K/yr

Reviews and returns

What reviews say buyers love and hate about Freckle Pen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
19%of negative reviews mention “Durability”
0.2%of orders come back
“Broke upon first use”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Freckle Pen questions

Answered from the same tracked data.