Is face paint stencils profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 34 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +166.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the face paint stencils niche?

28 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in face paint stencils?

Top complaints mined from reviews: Functionality-Overall, Paint Quality, Size-Overall. The return rate is 0.7%.

When does demand for face paint stencils peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 5.1× the quietest.

What does it cost to enter the face paint stencils niche?

Listings span £2.89–£16.04; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.

face paint stencils

Worth a look

Shows a thin review moat (62 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible62.09

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Incredible+166.2%

90-day search growth — must beat 0% to launch

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£6.75

avg listing price — sweet spot $15–$100

Price range

Bad£2.89–£16.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£19K

£19K/yr · 77K searches

According to Flapen's Amazon United Kingdom niche tracking, face paint stencils is a £19K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 64/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

face paint stencils market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £17K–£20K; units × avg price
Conversion rate: 3.7%
Avg BSR: #436
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 16.4%
Avg brand age: 23 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

40%

Top 20: 86%

Open market

47%

Lekabee17%
Dynozim9%
URAQT7%
Yazhiji7%
Generic7%
torbers6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +166.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.1×

Open Trend

Top face paint stencils search terms

face paint stencils45K/yr +171.4%2.5% conv.
face painting stencils18K/yr +193.7%2.2% conv.
stencils face painting3K/yr +202.9%0.9% conv.
face stencils4K/yr +66.2%1.1% conv.
face paint stencil3K/yr +67.3%1.8% conv.
face paint stencils for kids860/yr +361.7%3.4% conv.
face paint stencils reusable1K/yr +106.2%2.8% conv.
face painting stencils reusable1K/yr +287.1%0.8% conv.

All search terms

Top face paint stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Face Painting Stencil 38 Pcs Face Paint Stencils KitReusable Face Tattoo & Body Makeup Painting Templates Flowers Stars Shapes

Lekabee£7.344.0★41 rev

Yazhiji 183PCS Temporary Tattoo Stencils for Kids Paint Stencils Kit on Face and Body Girl Boy Glitter Tattoos Pack for Kids School Show Birthdays Halloween Christmas Party Favor Supplies

Yazhiji£5.874.3★48 rev

55PCS Face Paint Stencils Kit Includes 33 Reusable Facial Painting Stencils 6 Sheets Tattoo Templates Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponge for Halloween Festival Party Makeup

Dynozim£10.274.9★7 rev

Depvision Reusable Face Paint Accessory Kit with 22 pcs Face Paint Stencils 10 pcs Pro Brushes 6 pcs Petal Sponges 4 Pcs half Moon Sponges 4 pcs Finger Sponges for Halloween Party Cosplay Event

torbers£8.134.6★107 rev

URAQT 20 Pcs Temporary Tattoo Stencil Face Paint Stencil Reusable Tattoos Stencils Tattoos Painting Templates for Kids Facial Tattoo Design Tools for Party Christmas Halloween Carnivals

URAQT£3.244.0★344 rev

Newest

by launch date

40Pcs Face Painting Stencil Kit Reusable Face and Body Paint Stencils DIY with Butterflies Hearts Flowers Stars Spiders and Animal Shapes for Carnival Temporary Tattoo Costume Makeup

Gipnva£7.910 rev

2mo ago

Face Paint Kit42 Colours Face and Body Painting Palette Body Paint Set with Stencils Safe Body Paints for Halloween Party Carnival Makeup Paint Non-Toxic

Shabeli£15.3844 rev

4mo ago

46 Pcs Reusable Face Painting Stencils Face Paint Stencils for Body Facial Art DIY Makeup Paint Templates with Rings for Party Festival Birthdays

Quilax£6.604 rev

4mo ago

52 Pcs Face Painting Stencil COGVOHY Reusable Face Painting Stencil Set Plastic Tattoo Painting Templates Patterns Body Facial Painting Stencils for Christmas Holiday Party

COGVOHY£7.043 rev

6mo ago

54PCS Reusable Face Paint Stencils for Body and Face Art Face Painting Stencils Templates Set for Party Makeup Festival Decoration & DIY Face Painting Kit

KUAJTUN£6.501 rev

9mo ago

What buyers say about face paint stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“Easy to use”

Quality-Overall18%

“Great product”

Paint Quality10%

“Easier to do fine detail than traditional face paints”

Drawing Experience7%

“There's are great for the face painting box”

Color7%

“Other than that colours are great everything works well”

Brush Quality7%

“The brushes and sponges are perfect and the stencils are great”

Ease Of Cleaning7%

“easy to wipe off”

Value For Money5%

“value for money of these were great”

Advertised Vs Actual Product4%

“These stencsils are as illustrated”

Recycle/Reuse4%

“can easily be cleaned and reused”

What buyers complain about

Functionality-Overall29%

“Disapponinted. These didn't work for us after many different attempts.”

Paint Quality21%

“Racist paint”

Size-Overall15%

“Too large for face”

Color7%

“My only complaint is they dont do white for highlights”

Top return reasons

Size-Overall41%

Functionality-Overall17%

Ease Of Use9%

Color4%

Defective Material/Parts4%