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Face Paint Stencils

Maybe

The average product has only 62 reviews. But shoppers spend an estimated $19K a year here, so Face Paint Stencils is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 2,481 Beauty niches · +17 vs the category median of 47
Market size
£19K/yr77K searches / yr
90-day growth
+166.2%search demand this quarter
Competition
40%top-5 click share · 28 brands · 32 sellers

Flapen Score

Face Paint Stencils against its category

The dotted line is the Beauty average. Past it, Face Paint Stencils is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Paint Stencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Paint Stencils 77K times last year and spent an estimated £19K. The top 5 brands take 47% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +166.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+166.2%
Conversion, latest week
3.7%
Market size, estimated
£19Ka year
Peak month
July5.1× the quietest month
Top search term
face paint stencils45K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £2.89 to £16.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £6.75 that is £0 to £675 a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£2.89–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£675
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #436 within Make-up. It carries 62 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#436in Make-up
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
34

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Face Paint Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

32

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

40%

Top 20: 86%

Open market

47%

  • Brand 117%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Face Paint Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.1×

Search terms

Top Face Paint Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face paint stencils45K/yr
  • face painting stencils18K/yr
  • stencils face painting3K/yr
  • face stencils4K/yr
  • face paint stencil3K/yr
  • face paint stencils for kids860/yr
  • face paint stencils reusable1K/yr
  • face painting stencils reusable1K/yr

Reviews and returns

What reviews say buyers love and hate about Face Paint Stencils

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Disapponinted. These didn't work for us after many different attempts.”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Face Paint Stencils questions

Answered from the same tracked data.