brush cleaner
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£744K£744K/yr · 765K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.33avg listing price — sweet spot $15–$100
Price range
Okay£3.32–£23.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,852.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brush cleaner is a £744K/yr Amazon United Kingdom market (765K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
brush cleaner market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £567K–£680K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #411
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 17.9%
- Avg brand age
- 40 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
32
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
23%
- Isoclean38%
- e.l.f.11%
- DUcare8%
- StylPro8%
- EcoTools7%
- nnOuOnn6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top brush cleaner search terms
- make up brush cleaner216K/yr
- makeup brushes cleaner118K/yr
- makeup brush cleaner127K/yr
- isoclean92K/yr
- isoclean makeup brush cleaner44K/yr
- iso clean19K/yr
- makeup brush cleaner machine31K/yr
- brush cleaner makeup21K/yr
- make up brush cleaner machine17K/yr
- iso clean makeup brush cleaner13K/yr
Top brush cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ISOCLEAN Makeup Brush Cleaner Gentle Daily Use Solution Reduces Product Buildup Improves Application Easy Clean Brush Cleaning Solution & Sponge Cleaner - Spray Top 100ml
Isoclean£6.734.5★991 rev
ISOCLEAN Makeup Brush Cleaner Refill Pouch - Liquid Makeup Cleaner Solution for Makeup Brushes and Makeup Tools - Cleans Bristles - No Rinse Formula dries in 60 Seconds - Vegan Cruelty-free - 275ml
Isoclean£9.174.6★850 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
e.l.f.£5.684.6★598 rev
DUcare Makeup Brush Cleaner Solid Soap Cleanser & Silicone Pad
DUcare£6.164.3★3,172 rev
EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count
EcoTools£7.694.5★51,310 rev
Newest
by launch date
3-in-1 Makeup Brush Cleaner Machine and Dryer with Drying & UV Care Function for Travel Home Use Electric Makeup Brush Cleaner for Makeup Lovers & Professionals (White)
XUZIE£19.147 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
e.l.f.£5.68598 rev
Automatic Makeup Brush Cleaner Luckits 3 in 1 Make-up Brushs Clean Machine with Automatic Cleaner Drying and Storage Electric Makeup Brush Cleaner Cosmetic Brushes Cleaner Tool for All Brushes
Luckits£19.8183 rev
YUFFQOPC Electric Makeup Brush Cleaner and Dryer Set USB Automatic Machine
YUFFQOPC£19.397 rev
Electric Makeup Brush Cleaner Machine Automatic Portable USB Reusable Make Up Brush Cleaner Set for Quick Cleaning and Drying All Size Beauty Makeup BrushesWhite
nnOuOnn£10.2887 rev
Trending
90-day click momentum3-in-1 Makeup Brush Cleaner Machine and Dryer with Drying & UV Care Function for Travel Home Use Electric Makeup Brush Cleaner for Makeup Lovers & Professionals (White)
XUZIE£19.144.1★
Quick Dry Antibacterial Makeup Brush Cleaner 240ml - Kills 99.9% of Viruses & Bacteria in 60 Sec - Improves Application & Reduces Product Buildup - Daily Use Solution by The Pro Hygiene Collection
THE PRO HYGIENE COLLECTION£7.734.4★
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
e.l.f.£5.684.6★
Electric Make up Brush Cleaner Machine 2025 New SGS Premium Certified Makeup Brushes Cleaner Dryer Super-Fast 7000RPMAutomatic Cosmetic Brush for All Size Brushes Set White
nnOuOnn£11.354.0★
Automatic Makeup Brush Cleaner Luckits 3 in 1 Make-up Brushs Clean Machine with Automatic Cleaner Drying and Storage Electric Makeup Brush Cleaner Cosmetic Brushes Cleaner Tool for All Brushes
Luckits£19.813.6★
What buyers say about brush cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Great cleanser”
“Convenient tool”
“Worth the money”
“No complaints”
“Good product for easy cleaning”
“just as described”
“brushes so good”
“I like the different fragrances”
“Perfectly clean and dry”
“Gets the Job Done Well”
What buyers complain about
“Does not clean brushes”
“Extremely expensive”
“Smells a bit funky”
“Absolute rubbish”
“Dosent doesnt remove all of product”
“i thought was leaking wen doing brushes they dint work”
“sadly had to return as my Charlotte brushes did not fit”
“Very disappointed it takes too long to dry the brushes”
“worst of all the USB cable supplied doesn't fit because it was broken”
“Not as good as advertised”
Top return reasons
Common questions
- Is brush cleaner profitable to sell on Amazon United Kingdom?
- The niche generates £744K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the brush cleaner niche?
- 17 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in brush cleaner?
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Smell. The return rate is 0.3%.
- When does demand for brush cleaner peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the brush cleaner niche?
- Listings span £3.32–£23.03; the average listing price is £11.33 (sweet spot $15–$100). The average incumbent carries 2,852 reviews — the moat a new listing must climb.