Brush Cleaner
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -28.7% this quarter, so Brush Cleaner is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £744K/yr765K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 32 sellers
Flapen Score
Brush Cleaner against its category
The dotted line is the Beauty average. Past it, Brush Cleaner is stronger. Inside it, weaker.
Market
The Brush Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brush Cleaner 765K times last year and spent an estimated £744K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 765K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £744K a year.
- Searches, last 12 months
- 765K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £744Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- make up brush cleaner216K searches a year
02 · Price
A sale here is worth £11.33.
Listings sell for £11.33 on average, from £3.32 to £23.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £11.33 that is £11K to £14K a year per listing.
- Average price
- £11.33under the $15 to $100 sweet spot
- Price range
- £3.32–£23.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #411 within Tools & Accessories. It carries 2,852 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #411in Tools & Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,852per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Brush Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
32
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
23%
- Brand 138%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Brush Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Brush Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- make up brush cleaner216K/yr
- makeup brushes cleaner118K/yr
- makeup brush cleaner127K/yr
- isoclean92K/yr
- isoclean makeup brush cleaner44K/yr
- iso clean19K/yr
- makeup brush cleaner machine31K/yr
- brush cleaner makeup21K/yr
- make up brush cleaner machine17K/yr
- iso clean makeup brush cleaner13K/yr
Reviews and returns
What reviews say buyers love and hate about Brush Cleaner
We read the reviews and the return reasons for every product selling here.
“Does not clean brushes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brush Cleaner questions
Answered from the same tracked data.