Brush Cleaner
Brush Cleaner shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Brush Cleaner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brush Cleaner is a £744K/yr Amazon United Kingdom market (765K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Brush Cleaner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.7% over the last 90 days and 8.6% of searches end in a purchase.
£744K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Brush Cleaner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ISOCLEAN Makeup Brush Cleaner Gentle Daily Use Solution Reduces Product Buildup Improves Application Easy Clean Brush Cleaning Solution & Sponge Cleaner - Spray Top 100ml
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 991
- Age
- 6y ago
ISOCLEAN Makeup Brush Cleaner Refill Pouch - Liquid Makeup Cleaner Solution for Makeup Brushes and Makeup Tools - Cleans Bristles - No Rinse Formula dries in 60 Seconds - Vegan Cruelty-free - 275ml
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 850
- Age
- 2y ago
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago
DUcare Makeup Brush Cleaner Solid Soap Cleanser & Silicone Pad
- Price
- £6.16
- Rating
- 4.3/5
- Reviews
- 3,172
- Age
- 6y ago
EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 51,310
- Age
- 10y ago
Trending
90-day click momentum
3-in-1 Makeup Brush Cleaner Machine and Dryer with Drying & UV Care Function for Travel Home Use Electric Makeup Brush Cleaner for Makeup Lovers & Professionals (White)
- Price
- £19.14
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3mo ago
Quick Dry Antibacterial Makeup Brush Cleaner 240ml - Kills 99.9% of Viruses & Bacteria in 60 Sec - Improves Application & Reduces Product Buildup - Daily Use Solution by The Pro Hygiene Collection
- Price
- £7.73
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 10y ago
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago
Electric Make up Brush Cleaner Machine 2025 New SGS Premium Certified Makeup Brushes Cleaner Dryer Super-Fast 7000RPMAutomatic Cosmetic Brush for All Size Brushes Set White
- Price
- £11.35
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
Automatic Makeup Brush Cleaner Luckits 3 in 1 Make-up Brushs Clean Machine with Automatic Cleaner Drying and Storage Electric Makeup Brush Cleaner Cosmetic Brushes Cleaner Tool for All Brushes
- Price
- £19.81
- Rating
- 3.6/5
- Reviews
- 83
- Age
- 1y ago
Newest
by launch date3-in-1 Makeup Brush Cleaner Machine and Dryer with Drying & UV Care Function for Travel Home Use Electric Makeup Brush Cleaner for Makeup Lovers & Professionals (White)
- Price
- £19.14
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3mo ago
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago
Automatic Makeup Brush Cleaner Luckits 3 in 1 Make-up Brushs Clean Machine with Automatic Cleaner Drying and Storage Electric Makeup Brush Cleaner Cosmetic Brushes Cleaner Tool for All Brushes
- Price
- £19.81
- Rating
- 3.6/5
- Reviews
- 83
- Age
- 1y ago
YUFFQOPC Electric Makeup Brush Cleaner and Dryer Set USB Automatic Machine
- Price
- £19.39
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago
Electric Makeup Brush Cleaner Machine Automatic Portable USB Reusable Make Up Brush Cleaner Set for Quick Cleaning and Drying All Size Beauty Makeup BrushesWhite
- Price
- £10.28
- Rating
- 3.5/5
- Reviews
- 87
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
32
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
23%
- Isoclean38%
- e.l.f.11%
- DUcare8%
- StylPro8%
- EcoTools7%
- nnOuOnn6%
Brush Cleaner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top Brush Cleaner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- make up brush cleaner216K/yr
- makeup brushes cleaner118K/yr
- makeup brush cleaner127K/yr
- isoclean92K/yr
- isoclean makeup brush cleaner44K/yr
- iso clean19K/yr
- makeup brush cleaner machine31K/yr
- brush cleaner makeup21K/yr
- make up brush cleaner machine17K/yr
- iso clean makeup brush cleaner13K/yr
What reviews say buyers love and hate about Brush Cleaner
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great cleanser”
“Convenient tool”
“Worth the money”
“No complaints”
“Good product for easy cleaning”
What buyers complain about
53% of reviews“Does not clean brushes”
“Extremely expensive”
“Smells a bit funky”
“Absolute rubbish”
“Dosent doesnt remove all of product”
Brush Cleaner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brush Cleaner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
