Brush Cleaner
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -28.7% this quarter, so Brush Cleaner is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £744K/yr765K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 32 sellers
Flapen Score
Brush Cleaner against its category
The dotted line is the Beauty average. Past it, Brush Cleaner is stronger. Inside it, weaker.
Market
The Brush Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brush Cleaner 765K times last year and spent an estimated £744K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 765K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £744K a year.
- Searches, last 12 months
- 765K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £744Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- make up brush cleaner216K searches a year
02 · Price
A sale here is worth £11.33.
Listings sell for £11.33 on average, from £3.32 to £23.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £11.33 that is £11K to £14K a year per listing.
- Average price
- £11.33under the $15 to $100 sweet spot
- Price range
- £3.32–£23.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #411 within Tools & Accessories. It carries 2,852 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #411in Tools & Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,852per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Brush Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ISOCLEAN Makeup Brush Cleaner Gentle Daily Use Solution Reduces Product Buildup Improves Application Easy Clean Brush Cleaning Solution & Sponge Cleaner - Spray Top 100ml
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 991
- Age
- 6y ago

ISOCLEAN Makeup Brush Cleaner Refill Pouch - Liquid Makeup Cleaner Solution for Makeup Brushes and Makeup Tools - Cleans Bristles - No Rinse Formula dries in 60 Seconds - Vegan Cruelty-free - 275ml
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 850
- Age
- 2y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago

DUcare Makeup Brush Cleaner Solid Soap Cleanser & Silicone Pad
- Price
- £6.16
- Rating
- 4.3/5
- Reviews
- 3,172
- Age
- 6y ago

EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 51,310
- Age
- 10y ago
Trending
estimated 90-day click momentum
3-in-1 Makeup Brush Cleaner Machine and Dryer with Drying & UV Care Function for Travel Home Use Electric Makeup Brush Cleaner for Makeup Lovers & Professionals (White)
- Price
- £19.14
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3mo ago

Quick Dry Antibacterial Makeup Brush Cleaner 240ml - Kills 99.9% of Viruses & Bacteria in 60 Sec - Improves Application & Reduces Product Buildup - Daily Use Solution by The Pro Hygiene Collection
- Price
- £7.73
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 10y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago

Electric Make up Brush Cleaner Machine 2025 New SGS Premium Certified Makeup Brushes Cleaner Dryer Super-Fast 7000RPMAutomatic Cosmetic Brush for All Size Brushes Set White
- Price
- £11.35
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

Automatic Makeup Brush Cleaner Luckits 3 in 1 Make-up Brushs Clean Machine with Automatic Cleaner Drying and Storage Electric Makeup Brush Cleaner Cosmetic Brushes Cleaner Tool for All Brushes
- Price
- £19.81
- Rating
- 3.6/5
- Reviews
- 83
- Age
- 1y ago
Newest
by launch date
3-in-1 Makeup Brush Cleaner Machine and Dryer with Drying & UV Care Function for Travel Home Use Electric Makeup Brush Cleaner for Makeup Lovers & Professionals (White)
- Price
- £19.14
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3mo ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago

Automatic Makeup Brush Cleaner Luckits 3 in 1 Make-up Brushs Clean Machine with Automatic Cleaner Drying and Storage Electric Makeup Brush Cleaner Cosmetic Brushes Cleaner Tool for All Brushes
- Price
- £19.81
- Rating
- 3.6/5
- Reviews
- 83
- Age
- 1y ago

YUFFQOPC Electric Makeup Brush Cleaner and Dryer Set USB Automatic Machine
- Price
- £19.39
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago

Electric Makeup Brush Cleaner Machine Automatic Portable USB Reusable Make Up Brush Cleaner Set for Quick Cleaning and Drying All Size Beauty Makeup BrushesWhite
- Price
- £10.28
- Rating
- 3.5/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
32
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
23%
- Isoclean38%
- e.l.f.11%
- DUcare8%
- StylPro8%
- EcoTools7%
- nnOuOnn6%
Demand
Brush Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Brush Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- make up brush cleaner216K/yr
- makeup brushes cleaner118K/yr
- makeup brush cleaner127K/yr
- isoclean92K/yr
- isoclean makeup brush cleaner44K/yr
- iso clean19K/yr
- makeup brush cleaner machine31K/yr
- brush cleaner makeup21K/yr
- make up brush cleaner machine17K/yr
- iso clean makeup brush cleaner13K/yr
Reviews and returns
What reviews say buyers love and hate about Brush Cleaner
We read the reviews and the return reasons for every product selling here.
“Does not clean brushes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brush Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









