Skip to content

Body Glow

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Body Glow is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Market size
£421K/yr490K searches / yr
90-day growth
+227.3%search demand this quarter
Competition
56%top-5 click share · 5 brands · 91 sellers

Flapen Score

Body Glow against its category

The dotted line is the Beauty average. Past it, Body Glow is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Glow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Glow 490K times last year and spent an estimated £421K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +227.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £421K a year.

Searches, last 12 months
490K
Growth, 90 days vs prior 90
+227.3%
Conversion, latest week
7.0%
Market size, estimated
£421Ka year
Peak month
July7.6× the quietest month
Top search term
shine brown100K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £3.68 to £22.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.22 that is £18K to £24K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£3.68–£22.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Sun Care & Tanning. It carries 2,448 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#41in Sun Care & Tanning
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,448per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Body Glow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£84K£126K£169K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

91

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 92%

Open market

0%

  • BYROKKO SHINEBROWN46%
  • The Fox Tan30%
  • Malibu23%
  • Piz Buin1%
  • Australian Gold1%

Demand

Body Glow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Body Glow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shine brown100K/yr
  • fox tan66K/yr
  • malibu miracle tan45K/yr
  • tanning56K/yr
  • tan accelerator for sun46K/yr
  • fox tan accelerator23K/yr
  • byrokko shine brown21K/yr
  • the fox tan21K/yr
  • tan enhancer17K/yr
  • shine brown tanning accelerator23K/yr

Reviews and returns

What reviews say buyers love and hate about Body Glow

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
15%of negative reviews mention “Oily/Greasy”
0.1%of orders come back
“The product is greasy”
A buyer, on “Oily/Greasy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Body Glow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data