bath bombs for kids
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£719K£719K/yr · 1.0M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,667.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Price range
Okay£2.05–£21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bath bombs for kids is a £719K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £663K–£884K
- units × avg price
- Launch success
- 20%
- 1 of 5 new (360d)
- Conversion rate
- 6.4%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 7.9%
- Avg brand age
- 29 months
- Avg seller age
- 173 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
29
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
28%
- leoce22%
- TTRWIN16%
- HUADUOO11%
- Aofmee9%
- ZIMPLI9%
- Maylawn7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 pcs TTRWIN Bath Bomb Gift Set with Surprise Toys Inside Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa Ideal Birthday Easter for Boys & Girls
TTRWIN£8.294.5★1,571 rev
Bath Bombs for Kids 12pcs Bath Bombs with Surprise Crystal Toys Inside Handmade Natural and Organic Bubble Bath Birthday Christmas Easter Gift for Girls and Boys
leoce£7.754.6★1,225 rev
12 Pack Bath Bombs for Kids Girls with Surprise Toys Inside Fun Kids Safe Handmade Natural Bubble Spa Bath Ball with Jewelry Toys Bath Bomb Gifts for Birthday Christmas Holiday for Girls Ages 3-12
HUADUOO£8.474.6★180 rev
Bath Bombs Gift Set 12pcs Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend
Maylawn£7.434.6★3,871 rev
48pcs Bath Bombs for Kids with Toy Inside Organic Colorful Bubble Bath for Kids Safe Best Birthday Party Easter Bath Bombs Gift Set for Girls and Boys
leoce£21.014.3★96 rev
Newest
by launch date
Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack
Abodiuss£9.9712 rev
Bath Bombs for Kids 12 Pack Bath Bombs with Toys Inside Handmade Fizzy Bubble Bath Bombs Birthday Christmas Easter Gift for Girls and Boys
VFjVlVdG£12.8811 rev
Bath Bombs for Kids: 3 in 1 Super Brother Dig a Bath Bombs with Toys Inside Organic Bath Bomb Rich in Natural Essential Oils Kids Bath Bomb for Dry Skin Moisturize Summer Party Favors(6 Pcs)
Generic£20.5811 rev
Aofmee Bath Bombs for Kids 12 Pcs Kids Bath Bombs Essential Oil Natural Organic Bath Bomb Gift for Children Boys Girls Fizzies Spa Kit Present for Birthday Christmas Easter
Aofmee£11.236,745 rev
INKEE Surprise Bath Bomb Dragons - Bath Bombs for Kids with Dragon Collectible Figure Inside fizzing bathbomb with Hidden Toy Orange or Turquoise 100 g Single Pack - Toy for 3 Year Old Plus
INKEE£4.27455 rev
Trending
90-day click momentumKids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack
Abodiuss£9.974.4★
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.4★
Bath Bombs for Kids 12 Pack Bath Bombs with Toys Inside Handmade Fizzy Bubble Bath Bombs Birthday Christmas Easter Gift for Girls and Boys
VFjVlVdG£12.884.6★
Bath Bombs for Kids: 3 in 1 Super Brother Dig a Bath Bombs with Toys Inside Organic Bath Bomb Rich in Natural Essential Oils Kids Bath Bomb for Dry Skin Moisturize Summer Party Favors(6 Pcs)
Generic£20.583.9★
INKEE Gift Box Spongebob Bath Set 7 Bath Additives Spongebob Bath Bombs & Kids Bath Salts with Avocado Oil + Accessory Toy Gifts for Children Ages 3+
INKEE£8.854.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The scents are enjoyable”
“Good value”
“Great for gifting”
“The quality of the toys are reasonable”
“The colours are bright”
“Great fun”
“have had no irritation whatsoever”
“Kind and gentle to skin”
“Excellent for child sensitivity”
“The design is cute”
What buyers complain about
“supper small”
“False Advertising”
“Not worth the money”
“was pink all over had to wash with fairy liquid”
“Utter rubbish product”
“just fell apart”
“Poor quality, barely colours the water and smells very artificial”
“Terrible did not fizz up”
“Caused strong allergic reaction in a child”
“toys are a little flimsy”
Top return reasons
Common questions
- Is bath bombs for kids profitable to sell on Amazon United Kingdom?
- The niche generates £719K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the bath bombs for kids niche?
- 17 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in bath bombs for kids?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
- When does demand for bath bombs for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the bath bombs for kids niche?
- Listings span £2.05–£21.01; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.
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