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Ball Deodorant Mens

Ball Deodorant Mens shows low returns (0.4%), but a small market ($93K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 23Growth 58Conversion 96Competition 47Returns 98Price range 67Avg price 42Brand share 30Review moat 25Quality gap 67
This niche Category average · 2,481 niches

Is Ball Deodorant Mens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ball Deodorant Mens is a £93K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Ball Deodorant Mens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.7% over the last 90 days and 13.7% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr8K
Search volume / yr+32.7%61K
Conversion rate13.7%
Avg price£11.06

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 15
Top-5 product click share57%
Open market13%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement76%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews4,359

Top Ball Deodorant Mens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

9%

  • Below The Belt Grooming60%
  • Manscaped Refining The Gentleman12%
  • Super & Fresh Co.6%
  • DANISH ENDURANCE6%
  • Giovici4%
  • Dr. Ball's3%
  • Open — no brand owns it (5 brands, 9%)

Ball Deodorant Mens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR13.7%Products21Brands11Top 5 Brands87%OOS Rate0.0%Rating4.3★Reviews4,359Avg BSR#183
3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Ball Deodorant Mens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • below the belt15K/yr
  • ball deodorant mens18K/yr
  • below the belt fresh & dry balls5K/yr
  • ball deodorant7K/yr
  • ball cream for men6K/yr
  • groin deodorant4K/yr
  • ball cream3K/yr
  • fresh balls3K/yr

What reviews say buyers love and hate about Ball Deodorant Mens

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall16%

Good product, easy to use

Comfort-Overall15%

Super comfortable

Smell13%

It smells lovely and fresh

Advertised Vs Actual Product8%

What I expected

Value For Money7%

Great Value

What buyers complain about

62% of reviews
Functionality-Overall10%

Did not suit. Did nothing for me except burn

Dilute/Watery9%

The consistency has gone from a thick cream to a very watery liquid

Smell9%

I get a very strong unusual smell that I dont find pleasant

Value For Money8%

Bit pricey

Quality-Overall7%

Declining quality over the past few years

Ball Deodorant Mens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Functionality-Overall
6%
3Quality-Overall
4%
4Leak-Proof
4%
5Arm Fit
3%

Common Ball Deodorant Mens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ball Deodorant Mens 55/100 on Amazon United Kingdom — Worth a look. The niche generates £93K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +32.7% over the last 90 days.
Search demand for Ball Deodorant Mens on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.4× the quietest.