ball deodorant mens
Worth a lookShows low returns (0.4%), but a small market ($93K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.71–£34.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.06avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,359.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 61K searches
According to Flapen's Amazon United Kingdom niche tracking, ball deodorant mens is a £93K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
ball deodorant mens market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
9%
- Below The Belt Grooming60%
- Manscaped Refining The Gentleman12%
- Super & Fresh Co.6%
- DANISH ENDURANCE6%
- Giovici4%
- Dr. Ball's3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top ball deodorant mens search terms
- below the belt15K/yr
- ball deodorant mens18K/yr
- below the belt fresh & dry balls5K/yr
- ball deodorant7K/yr
- ball cream for men6K/yr
- groin deodorant4K/yr
- ball cream3K/yr
- fresh balls3K/yr
Top ball deodorant mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Below The Belt Fresh & Dry Balls Anti Chafe Deodorant Gel Fresh 2 x 75ml
Below The Belt Grooming£10.674.4★7,097 rev
Below The Belt Fresh & Dry Balls Anti Chafe Deodorant Gel Fresh Scent 75ml
Below The Belt Grooming£5.874.4★7,097 rev
MANSCAPED The Crop Preserver Anti-Chafing Mens Ball Deodorant Male Care Hygiene Moisturizer Featuring Soothing Aloe Vera 118ml (1-Pack)
Manscaped Refining The Gentleman£10.534.3★13,074 rev
Below The Belt Fresh & Dry Balls Anti Chafe Deodorant Gel Cool 75ml
Below The Belt Grooming£5.714.4★7,097 rev
Below The Belt Mens Anti Chafe Cream for Thighs & Groin Fresh Scent 75ml
Below The Belt Grooming£5.864.3★59 rev
Newest
by launch dateBelow The Belt Mens Anti Chafe Cream for Thighs & Groin Fresh Scent 75ml
Below The Belt Grooming£5.8659 rev
Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml
Below The Belt Grooming£5.8569 rev
Below The Belt Fresh And Dry Boobs Under Breast Anti Chafing Cream 75ml
Below The Belt Grooming£5.8570 rev
Mens Nut Wax for Sweat Chafing and Odor Relief in the Groin enriched with shea Butter squalane and Soothing bisabolol for Sensitive Skin Care
Australian Bodycare£9.56255 rev
MANSCAPED The Crop Preserver Mens Ball Deodorant Lotion Male Care Hygiene Moisturizer Anti-Chafing Groin Protection with Cooling Aloe Vera Persevere Scent 4oz
Manscaped Refining The Gentleman£11.8032 rev
Trending
90-day click momentum
DANISH ENDURANCE Mens Bamboo Boxers Comfortable Breathable Underwear Tagless Optional Open Fly 6 Pack Multicolor (2 X Black 2 X Grey 2 X Navy Blue) Fly M
DANISH ENDURANCE£34.284.3★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.074.3★
Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)
Giovici£12.474.4★
Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml
Below The Belt Grooming£5.854.0★
Below The Belt Fresh And Dry Boobs Under Breast Anti Chafing Cream 75ml
Below The Belt Grooming£5.854.3★
What buyers say about ball deodorant mens
What buyers praise and complain about, mined from review topics.What buyers love
“Good product, easy to use”
“Super comfortable”
“It smells lovely and fresh”
“What I expected”
“Great Value”
“Good fit”
“Cleared problem up quickly”
“soft Material”
“Easy to use”
“Silky smooth”
What buyers complain about
“Did not suit. Did nothing for me except burn”
“The consistency has gone from a thick cream to a very watery liquid”
“I get a very strong unusual smell that I dont find pleasant”
“Bit pricey”
“Declining quality over the past few years”
“I may be allergic to a component”
“Takes a long time to dry”
“Not fit for the purpose”
“doesnt last too long”
“the product leaves white residue on your clothes”
Top return reasons
Common questions
- Is ball deodorant mens profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ball deodorant mens niche?
- 11 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in ball deodorant mens?
- Top complaints mined from reviews: Functionality-Overall, Dilute/Watery, Smell. The return rate is 0.4%.
- When does demand for ball deodorant mens peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the ball deodorant mens niche?
- Listings span £5.71–£34.28; the average listing price is £11.06 (sweet spot $15–$100). The average incumbent carries 4,359 reviews — the moat a new listing must climb.