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Baccarat Rouge 540

Baccarat Rouge 540 shows low returns (0.1%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 52Growth 15Conversion 36Competition 44Returns 100Price range 26Avg price 95Brand share 63Review moat 76Quality gap 92
This niche Category average · 2,481 niches

Is Baccarat Rouge 540 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baccarat Rouge 540 is a £310K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.

Baccarat Rouge 540: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.1% over the last 90 days and 2.8% of searches end in a purchase.

£310K

revenue / yr

Units sold / yr10K
Search volume / yr-20.1%345K
Conversion rate2.8%
Avg price£31.58

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers17 · 75
Top-5 product click share59%
Open market33%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement52%
New entrants (1y)13· 4 succeeded
Avg rating4.0★
Avg reviews486

Top Baccarat Rouge 540 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17 rising

Sellers

75

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

26%

  • ESTRÄDÄ20%
  • Esme & Co.16%
  • Amour Scents13%
  • Verto Collection9%
  • Brandy-Designs9%
  • Generic6%

Baccarat Rouge 540 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume345KCVR2.8%Products21Brands17Top 5 Brands67%OOS Rate4.9%Rating4.0★Reviews486Avg BSR#1,204
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Top Baccarat Rouge 540 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baccarat rouge 540156K/yr
  • baccarat rouge46K/yr
  • barakat rouge 54044K/yr
  • baccarat rouge 540 perfume women21K/yr
  • maison francis kurkdjian15K/yr
  • baccarat rouge 540 perfume for men7K/yr
  • maison francis kurkdjian baccarat rouge 5406K/yr
  • baccarat6K/yr
  • baccarat rouge perfume16K/yr
  • rouge perfume5K/yr

What reviews say buyers love and hate about Baccarat Rouge 540

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Smell78%

Long lasting fragrance

Value For Money8%

Great value for money

Durability6%

So nice lasts all day

Gifting Purpose3%

Beautiful Gift

Weight Heavy1%

Heavy and musky and long lasting

What buyers complain about

91% of reviews
Smell67%

No scent

Durability14%

doesn't last

Alcohol Content3%

both smell like alcohol no other smell

Dilute/Watery3%

Very diluted compared to others

Value For Money2%

Waste of money

Baccarat Rouge 540 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
80%
2Leak-Proof
4%
3Durability
4%
4Advertised Vs Actual Product
3%
5Dilute/Watery
2%

Common Baccarat Rouge 540 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baccarat Rouge 540 55/100 on Amazon United Kingdom — Worth a look. The niche generates £310K/yr across 21 tracked products. 4 of 13 products launched in the last 360 days are still selling. Search demand moved -20.1% over the last 90 days.
Search demand for Baccarat Rouge 540 on Amazon United Kingdom peaks in Jul–Aug–Sep, where the busiest month runs 2.4× the quietest.