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Baccarat Rouge 540

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -20.1% this quarter, so Baccarat Rouge 540 is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£310K/yr345K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
59%top-5 click share · 17 brands · 75 sellers

Flapen Score

Baccarat Rouge 540 against its category

The dotted line is the Beauty average. Past it, Baccarat Rouge 540 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baccarat Rouge 540 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baccarat Rouge 540 345K times last year and spent an estimated £310K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £310K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
2.8%
Market size, estimated
£310Ka year
Peak month
August2.4× the quietest month
Top search term
baccarat rouge 540156K searches a year

02 · Price

A sale here is worth £31.58.

Listings sell for £31.58 on average, from £3.00 to £335.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £31.58 that is £8K to £16K a year per listing.

Average price
£31.58inside the $15 to $100 sweet spot
Price range
£3.00–£335.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,204 within Fragrances. It carries 486 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
52%
Out of stock, average day
4.9%
Average rank
#1,204in Fragrances
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
486per listing
Listings tracked
21

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Baccarat Rouge 540 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

75

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

26%

  • Brand 120%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Baccarat Rouge 540 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Baccarat Rouge 540 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baccarat rouge 540156K/yr
  • baccarat rouge46K/yr
  • barakat rouge 54044K/yr
  • baccarat rouge 540 perfume women21K/yr
  • maison francis kurkdjian15K/yr
  • baccarat rouge 540 perfume for men7K/yr
  • maison francis kurkdjian baccarat rouge 5406K/yr
  • baccarat6K/yr
  • baccarat rouge perfume16K/yr
  • rouge perfume5K/yr

Reviews and returns

What reviews say buyers love and hate about Baccarat Rouge 540

We read the reviews and the return reasons for every product selling here.

78%of positive reviews mention “Smell”
67%of negative reviews mention “Smell”
0.1%of orders come back
“No scent”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baccarat Rouge 540 questions

Answered from the same tracked data.