baccarat rouge 540
Worth a lookShows low returns (0.1%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£31.58avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great485.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£310K£310K/yr · 345K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.00–£335.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baccarat rouge 540 is a £310K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
baccarat rouge 540 market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £253K–£316K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,204
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 52%
- Out of stock
- 4.9%
- Avg brand age
- 48 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
75
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
26%
- ESTRÄDÄ20%
- Esme & Co.16%
- Amour Scents13%
- Verto Collection9%
- Brandy-Designs9%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
Top baccarat rouge 540 search terms
- baccarat rouge 540156K/yr
- baccarat rouge46K/yr
- barakat rouge 54044K/yr
- baccarat rouge 540 perfume women21K/yr
- maison francis kurkdjian15K/yr
- baccarat rouge 540 perfume for men7K/yr
- maison francis kurkdjian baccarat rouge 5406K/yr
- baccarat6K/yr
- baccarat rouge perfume16K/yr
- rouge perfume5K/yr
Top baccarat rouge 540 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
B Rouge Eau De Parfum 100ml Unisex (Packaging May Vary)
ESTRÄDÄ£15.044.1★20 rev
Baccarat Rough 540 - Inspired by Alternative Perfume Extrait De Parfum Luxurious Roulette 540 Long Lasting Fragrance for Men & Women - Roulette 540 (50ml)
Amour Scents£15.153.8★748 rev
Baracat 100 ml Eau de Parfum Unisex Arabic-Style Fragrance for Men & Women Long-Lasting Luxury Spray Gift (Baracat Red)
Esme & Co.£17.194.6★16 rev
Baracat Eau De Parfum For Men and Women e100ml
Brandy-Designs£18.864.1★39 rev
Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat Red)
Verto Collection£20.125.0★1 rev
Newest
by launch date
Barack Rouge 545 Extrait de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women
Top Linen (NW) Ltd£19.626 rev
Barack Rouge White 545 Eau de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women
Top Linen (NW) Ltd£20.070 rev
Baracat Eau de Parfum 100ml Unisex Arabic-Style Fragrance Long-Lasting Luxury Spray for Men and Women (BARACAT RED)
Waqas Fragrance Sales£17.800 rev
Baracat 100 ml Eau de Parfum Unisex Arabic-Style Fragrance for Men & Women Long-Lasting Luxury Spray Gift (Baracat Red)
Esme & Co.£17.1916 rev
Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat Red)
Verto Collection£20.121 rev
Trending
90-day click momentumBarack Rouge White 545 Eau de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women
Top Linen (NW) Ltd£20.070.0★
Baracat Eau de Parfum 100ml Unisex Arabic-Style Fragrance Long-Lasting Luxury Spray for Men and Women (BARACAT RED)
Waqas Fragrance Sales£17.800.0★
Barack Rouge 545 Extrait de Parfum 100ml Luxury Unisex Perfume Long Lasting Eau De Parfum Inspired Oriental Fragrance Gift for Men & Women
Top Linen (NW) Ltd£19.623.3★
Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat White)
Verto Collection£19.950.0★
Baracat Eau de Parfum 100ml Luxury Unisex Arabic Fragrance for Mens & Womens Long Lasting Oriental Perfume Spray (Baracat Red)
Verto Collection£20.125.0★
What buyers say about baccarat rouge 540
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Great value for money”
“So nice lasts all day”
“Beautiful Gift”
“Heavy and musky and long lasting”
What buyers complain about
“No scent”
“doesn't last”
“both smell like alcohol no other smell”
“Very diluted compared to others”
“Waste of money”
“Not very strong or ling lasting unfortunately”
“I only bought this one as it is a smaller size for travelling”
Top return reasons
Common questions
- Is baccarat rouge 540 profitable to sell on Amazon United Kingdom?
- The niche generates £310K/yr across 21 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the baccarat rouge 540 niche?
- 17 brands and 75 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in baccarat rouge 540?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.1%.
- When does demand for baccarat rouge 540 peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the baccarat rouge 540 niche?
- Listings span £3.00–£335.51; the average listing price is £31.58 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.