armani perfume for women
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£41.35avg listing price — sweet spot $15–$100
Price range
Great£6.97–£93.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£740K£740K/yr · 355K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,442avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, armani perfume for women is a £740K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
armani perfume for women market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £620K–£827K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #1,195
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
147
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
0%
- Armani Beauty53%
- GIORGIO BEVERLY HILLS23%
- GIORGIO ARMANI15%
- Emporio Armani7%
- YIMERAIRE1%
- Amour Scents1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 13.3×
Top armani perfume for women search terms
- armani perfume for women44K/yr
- armani diamonds perfume for women50K/yr
- si perfume for women44K/yr
- giorgio beverly hills perfume27K/yr
- giorgio armani perfume women19K/yr
- emporio armani perfume for women18K/yr
- armani si perfume for women18K/yr
- georgio of beverley hills perfume15K/yr
- giorgio armani27K/yr
- armani perfume12K/yr
Top armani perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Giorgio Beverly Hills Eau de Toilette Spray 90ml Floral Oriental Fragrance Luxury Perfume for Women
GIORGIO BEVERLY HILLS£13.914.6★15,310 rev
Si by Giorgio Armani Eau de Parfum For Women 100ml
Armani Beauty£80.684.7★3,328 rev
Giorgio Armani - Diamonds Eau De Parfum Spray - 50ml/1.7oz
Armani Beauty£29.754.7★998 rev
Giorgio Armani Si Eau De Perfume Spray Handbag Bottle Fresh 15 ml (Pack of 1)
Armani Beauty£23.884.5★1,220 rev
Giorgio Armani SI Eau De Parfum Spray 50ml (1.7 Fl.Oz) EDP Perfume
Armani Beauty£58.134.7★2,678 rev
Newest
by launch date
Giorgio Beverly Hills Eau de Toilette Spray 90ml 2-piece Fragrance Gift Set floral perfume luxury fragrance gifting for Women
GIORGIO BEVERLY HILLS£16.89556 rev
GIORGIO ARMANI Emporio Armani She Eau de Parfum 100 ml
Emporio Armani£37.63412 rev
Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)
GIORGIO ARMANI£58.5321 rev
Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
GIORGIO ARMANI£59.4241 rev
Armani Emporio Lei Edp Spray 100ml
Armani Beauty£40.59512 rev
Trending
90-day click momentum
Giorgio Beverley Hills Giorgio Yellow Eau De Perfume Spray 30ml
GIORGIO BEVERLY HILLS£12.634.6★
Giorgio Armani - Diamonds Eau De Parfum Spray - 50ml/1.7oz
Armani Beauty£29.754.7★
Diamonds Eau De Parfum Spray 30ml/1oz by Giorgio Armani
GIORGIO ARMANI£32.284.6★
GIORGIO ARMANI Emporio Armani She Eau de Parfum 100 ml
Emporio Armani£37.634.7★
Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)
GIORGIO ARMANI£59.424.6★
What buyers say about armani perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Great deal”
“had good reviews”
“Light and lasting”
“Good for a present and not expensive,”
“Product as described and arrived promptly”
“Make you feel good all over”
“It sparkles”
“lovely design bottle”
What buyers complain about
“Smells disgusting”
“Big bottle”
“Not what was advertised”
“Not long lasting”
“This item is in the old, discontinued dispenser, which is difficult to press resulting in a stream rather than a spray”
“The Item came broken and leaking”
“Poor quality”
“Waste of money”
“doesnt feel very soothing and intimate”
Top return reasons
Common questions
- Is armani perfume for women profitable to sell on Amazon United Kingdom?
- The niche generates £740K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the armani perfume for women niche?
- 6 brands and 147 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in armani perfume for women?
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for armani perfume for women peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 13.3× the quietest.
- What does it cost to enter the armani perfume for women niche?
- Listings span £6.97–£93.77; the average listing price is £41.35 (sweet spot $15–$100). The average incumbent carries 2,442 reviews — the moat a new listing must climb.