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Armani Perfume for Women

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 99% of clicks, so Armani Perfume for Women is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£740K/yr355K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
43%top-5 click share · 6 brands · 147 sellers

Flapen Score

Armani Perfume for Women against its category

The dotted line is the Beauty average. Past it, Armani Perfume for Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armani Perfume for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Armani Perfume for Women 355K times last year and spent an estimated £740K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £740K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
5.0%
Market size, estimated
£740Ka year
Peak month
March13.3× the quietest month
Top search term
armani perfume for women44K searches a year

02 · Price

A sale here is worth £41.35.

Listings sell for £41.35 on average, from £6.97 to £93.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £41.35 that is £10K to £21K a year per listing.

Average price
£41.35inside the $15 to $100 sweet spot
Price range
£6.97–£93.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£10K–£21K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,195 within Fragrances. It carries 2,442 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#1,195in Fragrances
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,442per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Armani Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

147

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

0%

  • Brand 153%
  • Brand 223%
  • Brand 315%
  • Brand 47%
  • Brand 51%
  • Brand 61%

Demand

Armani Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 13.3×

Search terms

Top Armani Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armani perfume for women44K/yr
  • armani diamonds perfume for women50K/yr
  • si perfume for women44K/yr
  • giorgio beverly hills perfume27K/yr
  • giorgio armani perfume women19K/yr
  • emporio armani perfume for women18K/yr
  • armani si perfume for women18K/yr
  • georgio of beverley hills perfume15K/yr
  • giorgio armani27K/yr
  • armani perfume12K/yr

Reviews and returns

What reviews say buyers love and hate about Armani Perfume for Women

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.6%of orders come back
“Smells disgusting”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Armani Perfume for Women questions

Answered from the same tracked data.