How competitive is the Armani Perfume for Women niche on Amazon United Kingdom?

6 brands and 147 sellers compete in Armani Perfume for Women on Amazon United Kingdom. The top 5 Armani Perfume for Women products take 43% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Armani Perfume for Women?

Armani Perfume for Women buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Armani Perfume for Women niche?

Armani Perfume for Women sells for £41.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.97–£93.77. The average incumbent carries 2,442 reviews — the moat a new listing must climb.

Armani Perfume for Women

Armani Perfume for Women shows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

This niche Category average · 2,481 niches

Is Armani Perfume for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Armani Perfume for Women is a £740K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 54/100.

Armani Perfume for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.5% over the last 90 days and 5.0% of searches end in a purchase.

£740K

revenue / yr

Units sold / yr20K

Search volume / yr-9.5%355K

Conversion rate5.0%

Avg price£41.35

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 147

Top-5 product click share43%

Open market1%

Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 39 products

Top Armani Perfume for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Giorgio Beverly Hills Eau de Toilette Spray 90ml Floral Oriental Fragrance Luxury Perfume for Women

Price: £13.91
Rating: 4.6/5
Reviews: 15,310
Age: 19y ago

Si by Giorgio Armani Eau de Parfum For Women 100ml

Price: £80.68
Rating: 4.7/5
Reviews: 3,328
Age: 13y ago

Giorgio Armani - Diamonds Eau De Parfum Spray - 50ml/1.7oz

Price: £29.75
Rating: 4.7/5
Reviews: 998
Age: 15y ago

Giorgio Armani Si Eau De Perfume Spray Handbag Bottle Fresh 15 ml (Pack of 1)

Price: £23.88
Rating: 4.5/5
Reviews: 1,220
Age: 8y ago

Giorgio Armani SI Eau De Parfum Spray 50ml (1.7 Fl.Oz) EDP Perfume

Price: £58.13
Rating: 4.7/5
Reviews: 2,678
Age: 14y ago

Newest

by launch date

Giorgio Beverly Hills Eau de Toilette Spray 90ml 2-piece Fragrance Gift Set floral perfume luxury fragrance gifting for Women

Price: £16.89
Rating: 4.6/5
Reviews: 556
Age: 11mo ago

GIORGIO ARMANI Emporio Armani She Eau de Parfum 100 ml

Price: £37.63
Rating: 4.7/5
Reviews: 412
Age: 1y ago

Giorgio Armani Si Trio Collection Gift Set (Contains 15ml Si 15ml Si Intense and 15ml Si Passione)

Price: £58.53
Rating: 4.9/5
Reviews: 21
Age: 1y ago

Giorgio Armani Si Eau de Parfum 30ml 2021 Gift Set (Contains 30ml EDP & 10ml Travel Spray)

Price: £59.42
Rating: 4.6/5
Reviews: 41
Age: 4y ago

Armani Emporio Lei Edp Spray 100ml

Price: £40.59
Rating: 4.5/5
Reviews: 512
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

147

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

Armani Beauty53%
GIORGIO BEVERLY HILLS23%
GIORGIO ARMANI15%
Emporio Armani7%
YIMERAIRE1%
Amour Scents1%

Armani Perfume for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume355KCVR5.0%Products39Brands6Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews2,442Avg BSR#1,195

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 13.3×

Top Armani Perfume for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

armani perfume for women44K/yr -18.5%1.8% conv.
armani diamonds perfume for women50K/yr +14.1%4.6% conv.
si perfume for women44K/yr -0.5%2.9% conv.
giorgio beverly hills perfume27K/yr -6.9%10.2% conv.
giorgio armani perfume women19K/yr +15.6%2.1% conv.
emporio armani perfume for women18K/yr -34.2%3.5% conv.
armani si perfume for women18K/yr -11.2%2.8% conv.
georgio of beverley hills perfume15K/yr +2.1%13.9% conv.
giorgio armani27K/yr -37.7%0.9% conv.
armani perfume12K/yr -6.3%0.3% conv.

What reviews say buyers love and hate about Armani Perfume for Women

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell65%

“Beautiful fragrance”

Value For Money19%

“Great deal”

Quality-Overall4%

“had good reviews”

Durability2%

“Light and lasting”

Gifting Purpose2%

“Good for a present and not expensive,”

What buyers complain about

79% of reviews

Smell38%

“Smells disgusting”

Size-Overall11%

“Big bottle”

Advertised Vs Actual Product8%

“Not what was advertised”

Durability6%

“Not long lasting”

Dispensing Mechanism4%

“This item is in the old, discontinued dispenser, which is difficult to press resulting in a stream rather than a spray”

Armani Perfume for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

45%

2Size-Overall

13%

3Advertised Vs Actual Product

13%

4Leak-Proof

5Value For Money

Common Armani Perfume for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Armani Perfume for Women 54/100 on Amazon United Kingdom — Worth a look. The niche generates £740K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.5% over the last 90 days.