antifungal nail polish
Worth a lookShows low returns (0.2%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+116.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.22avg listing price — sweet spot $15–$100
Price range
Okay£3.42–£19.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,143.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 91K searches
According to Flapen's Amazon United Kingdom niche tracking, antifungal nail polish is a £38K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
antifungal nail polish market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.7%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
70
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
4%
- PODERM71%
- Barry M9%
- Nailner6%
- Dr. Scholl's5%
- Generic3%
- eXCILOR ULTRA2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +116.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.3×
Top antifungal nail polish search terms
- antifungal nail polish26K/yr
- poderm nail polish12K/yr
- fungal nail polish11K/yr
- dr remedy nail polish11K/yr
- anti fungal nail polish9K/yr
- poderm fungal nail polish10K/yr
- dr remedy nail polish for fungal nails4K/yr
- nail polish for fungal nails5K/yr
- nail varnish for fungal nails4K/yr
Top antifungal nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PODERM Nail Care Polish with Tea Tree - Powder Pink | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£11.854.0★11,418 rev
PODERM Nail Care Polish with Tea Tree - Raspberry | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£12.084.0★11,418 rev
PODERM Nail Care Polish with Tea Tree - Rosewood | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£12.044.0★11,418 rev
PODERM - FUNGAL NAIL INFECTIONS - SPECIALLY FOR MEN - INVISIBLE SKIN-COLOUR VARNISH - TEA TREE - Corrects and Camouflages Yellow/Damaged Nails from FUNGAL INFECTIONS - Swiss Brand
PODERM£12.403.7★811 rev
PODERM Nail Care Polish with Tea Tree - Red Allure | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£11.944.0★11,418 rev
Newest
by launch date
PODERM Nail Care Polish Corrector & Perfector Keratin | Densifying & Hardening 8 ml | Strengthens & Protects Nail Structure with Natural Nude Finish | Developed by a Podiatrist in Switzerland
PODERM£11.73120 rev
2 in 1 Fungal Nail Polish for Toenails & Fingernails Extra Strength Anti Fungal Nail with Natural Herbs Fast Acting Toenail Fungus Trestment for Damaged Nails Care (Toenail care liquid*1)
Generic£3.9920 rev
PODERM Nail Care Polish with Tea Tree - Rosewood | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£12.0411,418 rev
PODERM Nail Care Polish with Tea Tree - Nude Blush | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£11.7211,418 rev
PODERM Nail Strengthener Polish - Rosewood | Repairs and Strengthens Nails Damaged & Weakened by Semi-Permanent Nail Polish | Biotin Silicon and Keratin | Developed by a Podiatrist in Switzerland
PODERM£12.09174 rev
Trending
90-day click momentumPODERM Nail Care Polish with Tea Tree - Nude Blush | Swiss Lab - 8ML | Enriched with Tea Tree Silicon & Biotin | Purifies Clarifies & Nourishes Yellow Nails | Created by a Podiatrist
PODERM£11.724.0★
PODERM Nail Care Polish Corrector & Perfector Keratin | Densifying & Hardening 8 ml | Strengthens & Protects Nail Structure with Natural Nude Finish | Developed by a Podiatrist in Switzerland
PODERM£11.734.3★
PODERM Nail Strengthener Polish - Rosewood | Repairs and Strengthens Nails Damaged & Weakened by Semi-Permanent Nail Polish | Biotin Silicon and Keratin | Developed by a Podiatrist in Switzerland
PODERM£12.093.9★
Barry M Cosmetics Air Breathable Nail Paint - Dolly
Barry M£3.524.3★
Max Factor Miracle Pure Nail Polish Spiced Chai 812 12ml
Max Factor£4.374.1★
What buyers say about antifungal nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“it certainly does the job”
“Excellent product - exceeded expectations”
“a lot cheaper”
“Works well and as advertised”
“Ease of use”
“Lovely colour”
“Amazing after first application”
“Great coverage”
“Effective”
“I followed the instructions exactly”
What buyers complain about
“Never worked for me”
“Not worth it”
“Not very good quality”
“Unclear instructions”
“Product has dried up”
“Extremely small”
“Hard to open no lnstructions of how open When I did finely get it open I spilt it total”
“didnt even last a day before it began to chip”
“Disappointingly made zero difference to the discolouration on my big toenail”
“Colour not true”
Top return reasons
Common questions
- Is antifungal nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +116.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the antifungal nail polish niche?
- 8 brands and 70 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in antifungal nail polish?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- When does demand for antifungal nail polish peak?
- Demand peaks in May–Jun; the busiest month runs 3.3× the quietest.
- What does it cost to enter the antifungal nail polish niche?
- Listings span £3.42–£19.28; the average listing price is £11.22 (sweet spot $15–$100). The average incumbent carries 6,143 reviews — the moat a new listing must climb.