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Amlactin

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Amlactin is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£320K/yr277K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 35 sellers

Flapen Score

Amlactin against its category

The dotted line is the Beauty average. Past it, Amlactin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amlactin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amlactin 277K times last year and spent an estimated £320K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
5.7%
Market size, estimated
£320Ka year
Peak month
June2.2× the quietest month
Top search term
amlactin72K searches a year

02 · Price

A sale here is worth £20.26.

Listings sell for £20.26 on average, from £7.48 to £32.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £20.26 that is £15K to £20K a year per listing.

Average price
£20.26inside the $15 to $100 sweet spot
Price range
£7.48–£32.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #201 within Body. It carries 5,001 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#201in Body
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,001per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Amlactin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 221%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Amlactin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Amlactin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amlactin72K/yr
  • amlactin lotion68K/yr
  • ameliorate transforming body lotion45K/yr
  • lactic acid body lotion22K/yr
  • ameliorate28K/yr
  • aha body lotion12K/yr
  • glycolic acid body lotion7K/yr
  • amlactin daily moisturizing body lotion11K/yr
  • alpha skin care renewal body lotion5K/yr
  • alpha renewal body lotion5K/yr

Reviews and returns

What reviews say buyers love and hate about Amlactin

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Smell”
0.4%of orders come back
“Slight smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amlactin questions

Answered from the same tracked data.