Amlactin
Amlactin shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Amlactin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Amlactin is a £320K/yr Amazon United Kingdom market (277K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Amlactin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +49.3% over the last 90 days and 5.7% of searches end in a purchase.
£320K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Amlactin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AmLactin Daily Moisturizing Body Lotion | Instantly Hydrates Relieves Roughness | Powerful Alpha-Hydroxy Therapy Gently Exfoliates | Smooths Rough Dry Skin | Paraben-Free 7.9 oz.
- Price
- £17.26
- Rating
- 4.2/5
- Reviews
- 18,670
- Age
- 8y ago
AmLactin Rapid Relief Restoring Lotion + Ceramides 7.9 Ounce Paraben Free
- Price
- £20.04
- Rating
- 4.3/5
- Reviews
- 10,744
- Age
- 8y ago
AmLactin Daily Moisturizing Body Lotion 14.1 Ounce Bottle with Pump Paraben Free
- Price
- £23.50
- Rating
- 4.2/5
- Reviews
- 12,625
- Age
- 7y ago
AMELIORATE Transforming Body Lotion Fragrance Free 300ml for Keratosis Pilaris (KP) Rough Bumpy Skin & Ingrown Hairs | Exfoliating Moisturiser with Lactic Acid (AHA) | Dermatologist Approved
- Price
- £16.17
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10mo ago
AmLactin Rapid Relief Restoring Body Cream 12 oz Tub 2-in-1 Exfoliator and Moisturizer for Dry Skin with 15% Lactic Acid and Ceramides for 24-Hour Moisturization
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 6,430
- Age
- 2y ago
Trending
90-day click momentumAMELIORATE Transforming Body Lotion Fragrance Free 300ml for Keratosis Pilaris (KP) Rough Bumpy Skin & Ingrown Hairs | Exfoliating Moisturiser with Lactic Acid (AHA) | Dermatologist Approved
- Price
- £16.17
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10mo ago
AMELIORATE Transforming Body Lotion 500ml for Keratosis Pilaris (KP) Rough Bumpy Skin & Ingrown Hairs | Exfoliating Moisturiser with Lactic Acid (AHA) | Dermatologist Approved & Pregnancy Safe
- Price
- £24.21
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10mo ago
Q+A AHA Exfoliator Body Lotion (250ml) Exfoliating Smoothing Body Moisturiser with Lactic Acid Glycolic Acid and Fruit AHAs Body Butter Alternative Vegan Body Care
- Price
- £7.48
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 1y ago
AmLactin Daily Moisturizing Body Lotion | Instantly Hydrates Relieves Roughness | Powerful Alpha-Hydroxy Therapy Gently Exfoliates | Smooths Rough Dry Skin | Paraben-Free 7.9 oz.
- Price
- £17.26
- Rating
- 4.2/5
- Reviews
- 18,670
- Age
- 8y ago
AmLactin Daily Moisturizing Body Lotion Twin Pack (2) 7.9 Ounce Bottles Paraben Free
- Price
- £32.32
- Rating
- 4.4/5
- Reviews
- 3,592
- Age
- 8y ago
Newest
by launch dateAMELIORATE Transforming Body Lotion Fragrance Free 300ml for Keratosis Pilaris (KP) Rough Bumpy Skin & Ingrown Hairs | Exfoliating Moisturiser with Lactic Acid (AHA) | Dermatologist Approved
- Price
- £16.17
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10mo ago
AMELIORATE Transforming Body Lotion Fragrance Free 500ml for Keratosis Pilaris (KP) Rough Bumpy Skin & Ingrown Hairs | Exfoliating Moisturiser with Lactic Acid (AHA) | Dermatologist Approved
- Price
- £25.55
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10mo ago
AMELIORATE Transforming Body Lotion 500ml for Keratosis Pilaris (KP) Rough Bumpy Skin & Ingrown Hairs | Exfoliating Moisturiser with Lactic Acid (AHA) | Dermatologist Approved & Pregnancy Safe
- Price
- £24.21
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10mo ago
Q+A AHA Exfoliator Body Lotion (250ml) Exfoliating Smoothing Body Moisturiser with Lactic Acid Glycolic Acid and Fruit AHAs Body Butter Alternative Vegan Body Care
- Price
- £7.48
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 1y ago
AmLactin Rapid Relief Restoring Body Cream 12 oz Tub 2-in-1 Exfoliator and Moisturizer for Dry Skin with 15% Lactic Acid and Ceramides for 24-Hour Moisturization
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 6,430
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- AmLactin71%
- AMELIORATE21%
- VILLAGE11FACTORY5%
- Q+A3%
- Open — no brand owns it (0%)
Amlactin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
Top Amlactin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amlactin72K/yr
- amlactin lotion68K/yr
- ameliorate transforming body lotion45K/yr
- lactic acid body lotion22K/yr
- ameliorate28K/yr
- aha body lotion12K/yr
- glycolic acid body lotion7K/yr
- amlactin daily moisturizing body lotion11K/yr
- alpha skin care renewal body lotion5K/yr
- alpha renewal body lotion5K/yr
What reviews say buyers love and hate about Amlactin
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Lightweight and very moisturising”
“Soft and smooth skin”
“No issues with the product”
“Works incredibly well on rough bumpy skin”
“Good value for money”
What buyers complain about
60% of reviews“Slight smell”
“leaking a bit when I got it”
“unfortunately didn't work for me”
“it does sometimes sting”
“Pump dispenser was open on arrival screwed or back on however”
Amlactin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amlactin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
