Aesop Hand Wash
Aesop Hand Wash shows low returns (0.3%), but soft demand (+0.7% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Aesop Hand Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aesop Hand Wash is a £112K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 52/100.
Aesop Hand Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.7% over the last 90 days and 4.9% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Aesop Hand Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neals Yard Remedies Geranium & Orange Hand Wash - Pump | Organic Hand Wash with Geranium and Orange Essential Oils | Vegan Hand Wash Made with Organic Ingredients | 200ml
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 18y ago
Vinci Botanicals Bergamot Geranium Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Sweet & Fresh Aroma | 500 ml
- Price
- £12.04
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 1y ago
Neals Yard Remedies | Defend And Protect Hand Wash | Vegan | Organic Defence Blend Protect Against Germs & Microbes | Certified Organic | 185ml
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 4y ago
Neals Yard Remedies Garden Mint & Bergamot Hand Wash Pump or No Pump Hand Soap with Herbal & Botanical Essential Oils Vegan & Cruelty Free 200ml
- Price
- £9.59
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 18y ago
Baylis & Harding Goodness Oud Cedar & Amber Natural Hand Wash 500 ml (Pack of 3) - Vegan Friendly
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 6y ago
Trending
90-day click momentum
Aesop Coriander Seed Body Cleanser 16.9fl oz
- Price
- £47.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 14y ago
Aesop A Rose By Any Other Name Body Cleanser 500 ml
- Price
- £39.58
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 9y ago
Baylis & Harding Goodness Lemongrass & Ginger Hand Wash 500 ml (Pack of 3) - Vegan Friendly
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 1,740
- Age
- 6y ago
Neals Yard Remedies Geranium & Orange Soap Soap Bar With Essential Oils Non-Drying Vegan & Cruelty-Free 100g
- Price
- £10.09
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 4y ago
Neals Yard Remedies Garden Mint & Bergamot Essential Oils Hand Wash No Pump | Vegan Hand Wash Made with Organic Ingredients | Protects Skin from Dryness | 200ml
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 4y ago
Newest
by launch date
Neals Yard Remedies Lavender and Tea Tree Soap
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago
Vinci Botanicals Bergamot Geranium Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Sweet & Fresh Aroma | 500 ml
- Price
- £12.04
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 1y ago
Vinci Botanicals Ginger Lime Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Fresh & Citrusy Aroma | 500 ml
- Price
- £12.05
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 1y ago
Great Day Hand Wash
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
- Price
- £18.39
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
88
Top-5 brand share
87%
Top 20: 99%
Top-5 click share
47%
Top 20: 91%
Open market
9%
- Neal's Yard Remedies52%
- Vinci Botanicals13%
- Aesop11%
- Baylis & Harding6%
- Grown Alchemist5%
- Cowshed4%
- Open — no brand owns it (5 brands, 9%)
Aesop Hand Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.5×
Top Aesop Hand Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aesop hand wash74K/yr
- neals yard hand wash30K/yr
- exfoliating hand wash6K/yr
- neals yard soap5K/yr
- aesop hand soap6K/yr
- aesop soap5K/yr
- neals yard hand wash refill3K/yr
What reviews say buyers love and hate about Aesop Hand Wash
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fantastic fragrance”
“very pleased with the quality of this product/gift”
“Good price”
“Great clean and feels very luxurious”
“Made her hands super soft”
What buyers complain about
64% of reviews“Cheap smell”
“Overpriced”
“Pump broken so useless”
“nothing could help how badly this hand wash dried out my hands”
“Doesn't lather”
Aesop Hand Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aesop Hand Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
