Aesop Hand Wash
MaybeAn estimated 0.3% of orders come back. But demand is soft, at +0.7% this quarter, so Aesop Hand Wash is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £112K/yr128K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 88 sellers
Flapen Score
Aesop Hand Wash against its category
The dotted line is the Beauty average. Past it, Aesop Hand Wash is stronger. Inside it, weaker.
Market
The Aesop Hand Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aesop Hand Wash 128K times last year and spent an estimated £112K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £112Ka year
- Peak month
- March4.5× the quietest month
- Top search term
- aesop hand wash74K searches a year
02 · Price
A sale here is worth £17.75.
Listings sell for £17.75 on average, from £7.36 to £47.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.75 that is £4K to £9K a year per listing.
- Average price
- £17.75inside the $15 to $100 sweet spot
- Price range
- £7.36–£47.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #307 within Bath & Body. It carries 730 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 2.0%
- Average rank
- #307in Bath & Body
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 730per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Aesop Hand Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neals Yard Remedies Geranium & Orange Hand Wash - Pump | Organic Hand Wash with Geranium and Orange Essential Oils | Vegan Hand Wash Made with Organic Ingredients | 200ml
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 18y ago

Vinci Botanicals Bergamot Geranium Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Sweet & Fresh Aroma | 500 ml
- Price
- £12.04
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 1y ago

Neals Yard Remedies | Defend And Protect Hand Wash | Vegan | Organic Defence Blend Protect Against Germs & Microbes | Certified Organic | 185ml
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 4y ago

Neals Yard Remedies Garden Mint & Bergamot Hand Wash Pump or No Pump Hand Soap with Herbal & Botanical Essential Oils Vegan & Cruelty Free 200ml
- Price
- £9.59
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 18y ago

Baylis & Harding Goodness Oud Cedar & Amber Natural Hand Wash 500 ml (Pack of 3) - Vegan Friendly
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 6y ago
Trending
estimated 90-day click momentum
Aesop Coriander Seed Body Cleanser 16.9fl oz
- Price
- £47.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 14y ago

Aesop A Rose By Any Other Name Body Cleanser 500 ml
- Price
- £39.58
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 9y ago

Baylis & Harding Goodness Lemongrass & Ginger Hand Wash 500 ml (Pack of 3) - Vegan Friendly
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 1,740
- Age
- 6y ago

Neals Yard Remedies Geranium & Orange Soap Soap Bar With Essential Oils Non-Drying Vegan & Cruelty-Free 100g
- Price
- £10.09
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 4y ago

Neals Yard Remedies Garden Mint & Bergamot Essential Oils Hand Wash No Pump | Vegan Hand Wash Made with Organic Ingredients | Protects Skin from Dryness | 200ml
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 4y ago
Newest
by launch date
Neals Yard Remedies Lavender and Tea Tree Soap
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago

Vinci Botanicals Bergamot Geranium Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Sweet & Fresh Aroma | 500 ml
- Price
- £12.04
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 1y ago

Vinci Botanicals Ginger Lime Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Fresh & Citrusy Aroma | 500 ml
- Price
- £12.05
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 1y ago

Great Day Hand Wash
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago

NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
- Price
- £18.39
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
88
Est. top-5 brand share
87%
Top 20: 99%
Est. top-5 click share
47%
Top 20: 91%
Open market
9%
- Neal's Yard Remedies52%
- Vinci Botanicals13%
- Aesop11%
- Baylis & Harding6%
- Grown Alchemist5%
- Cowshed4%
- Open — no brand owns it (5 brands, 9%)
Demand
Aesop Hand Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Aesop Hand Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aesop hand wash74K/yr
- neals yard hand wash30K/yr
- exfoliating hand wash6K/yr
- neals yard soap5K/yr
- aesop hand soap6K/yr
- aesop soap5K/yr
- neals yard hand wash refill3K/yr
Reviews and returns
What reviews say buyers love and hate about Aesop Hand Wash
We read the reviews and the return reasons for every product selling here.
“Cheap smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aesop Hand Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









