aesop hand wash
Worth a lookShows low returns (0.3%), but soft demand (+0.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£17.75avg listing price — sweet spot $15–$100
Price range
Great£7.36–£47.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good730.46avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£112K£112K/yr · 128K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, aesop hand wash is a £112K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
aesop hand wash market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £142K–£178K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #307
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 2.0%
- Avg brand age
- 64 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
88
Top-5 brand share
87%
Top 20: 99%
Top-5 click share
47%
Top 20: 91%
Open market
9%
- Neal's Yard Remedies52%
- Vinci Botanicals13%
- Aesop11%
- Baylis & Harding6%
- Grown Alchemist5%
- Cowshed4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.5×
Top aesop hand wash search terms
- aesop hand wash74K/yr
- neals yard hand wash30K/yr
- exfoliating hand wash6K/yr
- neals yard soap5K/yr
- aesop hand soap6K/yr
- aesop soap5K/yr
- neals yard hand wash refill3K/yr
Top aesop hand wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neals Yard Remedies Geranium & Orange Hand Wash - Pump | Organic Hand Wash with Geranium and Orange Essential Oils | Vegan Hand Wash Made with Organic Ingredients | 200ml
Neal's Yard Remedies£10.024.6★1,518 rev
Vinci Botanicals Bergamot Geranium Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Sweet & Fresh Aroma | 500 ml
Vinci Botanicals£12.044.2★282 rev
Neals Yard Remedies | Defend And Protect Hand Wash | Vegan | Organic Defence Blend Protect Against Germs & Microbes | Certified Organic | 185ml
Neal's Yard Remedies£7.714.6★216 rev
Neals Yard Remedies Garden Mint & Bergamot Hand Wash Pump or No Pump Hand Soap with Herbal & Botanical Essential Oils Vegan & Cruelty Free 200ml
Neal's Yard Remedies£9.594.5★747 rev
Baylis & Harding Goodness Oud Cedar & Amber Natural Hand Wash 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£7.364.6★5,086 rev
Newest
by launch date
Neals Yard Remedies Lavender and Tea Tree Soap
Neal's Yard Remedies£10.767 rev
Vinci Botanicals Bergamot Geranium Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Sweet & Fresh Aroma | 500 ml
Vinci Botanicals£12.04282 rev
Vinci Botanicals Ginger Lime Hand Cleanser | Gentle Exfoliating Hand Wash | Cleanses & Hydrates Skin | Made with Essential Oils | Cruelty Vegan & Paraben Free | Fresh & Citrusy Aroma | 500 ml
Vinci Botanicals£12.05282 rev
Great Day Hand Wash
Neom£17.6021 rev
NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
Neom£18.3990 rev
Trending
90-day click momentum
Aesop Coriander Seed Body Cleanser 16.9fl oz
Aesop£47.120.0★
Aesop A Rose By Any Other Name Body Cleanser 500 ml
Aesop£39.584.2★
Baylis & Harding Goodness Lemongrass & Ginger Hand Wash 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£7.874.6★
Neals Yard Remedies Geranium & Orange Soap Soap Bar With Essential Oils Non-Drying Vegan & Cruelty-Free 100g
Neal's Yard Remedies£10.094.5★
Neals Yard Remedies Garden Mint & Bergamot Essential Oils Hand Wash No Pump | Vegan Hand Wash Made with Organic Ingredients | Protects Skin from Dryness | 200ml
Neal's Yard Remedies£9.734.5★
What buyers say about aesop hand wash
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic fragrance”
“very pleased with the quality of this product/gift”
“Good price”
“Great clean and feels very luxurious”
“Made her hands super soft”
“A fabulous exfoliating hand wash product”
“It moisturises, lathers beautifully and is easy to use”
“Long lasting product”
“Does it's job”
“clean without drying out”
What buyers complain about
“Cheap smell”
“Overpriced”
“Pump broken so useless”
“nothing could help how badly this hand wash dried out my hands”
“Doesn't lather”
“Plastic will seep into the contents over time”
“One of the three hand-washes was leaking”
“Slightly faulty pump”
“secure plunger left sticky residue all over bottle which cant be easily removed and looks horrible”
“Sticky glue mess all over bottle”
Top return reasons
Common questions
- Is aesop hand wash profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 28 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the aesop hand wash niche?
- 11 brands and 88 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in aesop hand wash?
- Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 0.3%.
- When does demand for aesop hand wash peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the aesop hand wash niche?
- Listings span £7.36–£47.12; the average listing price is £17.75 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.