30 Volume Developer

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

18.4%

Market size, estimated

£92Ka year

Peak month

September1.7× the quietest month

Top search term

wella developer16K searches a year

Listings sell for £9.01 on average, from £6.63 to £11.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £9.01 that is £9K to £11K a year per listing.

Average price

£9.01under the $15 to $100 sweet spot

Price range

£6.63–£11.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

£9K–£11K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Hair Colour. It carries 2,555 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

80%

Out of stock, average day

0.0%

Average rank

#62in Hair Colour

Average rating

4.75 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,555per listing

Listings tracked

10

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months