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2 in 1 Shampoo & Conditioner

Fail

Prices span $1.50–$16.33, mostly outside the sweet spot, so 2 in 1 Shampoo & Conditioner is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£86K/yr149K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
64%top-5 click share · 9 brands · 129 sellers

Flapen Score

2 in 1 Shampoo & Conditioner against its category

The dotted line is the Beauty average. Past it, 2 in 1 Shampoo & Conditioner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 in 1 Shampoo & Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2 in 1 Shampoo & Conditioner 149K times last year and spent an estimated £86K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
10.6%
Market size, estimated
£86Ka year
Peak month
August2.5× the quietest month
Top search term
2 in 1 shampoo & conditioner51K searches a year

02 · Price

A sale here is worth £5.46.

Listings sell for £5.46 on average, from £1.50 to £16.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.46 that is £3K to £4K a year per listing.

Average price
£5.46under the $15 to $100 sweet spot
Price range
£1.50–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #562 within Shampoos & Conditioners. It carries 1,378 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#562in Shampoos & Conditioners
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,378per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top 2 in 1 Shampoo & Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

129

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • Brand 138%
  • Brand 222%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 10%)

Demand

2 in 1 Shampoo & Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top 2 in 1 Shampoo & Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 in 1 shampoo & conditioner51K/yr
  • shampoo and conditioner 2 in 126K/yr
  • tresemme 2 in 1 shampoo and conditioner10K/yr
  • 2in1 shampoo and conditioner11K/yr
  • pantene 3 in 1 shampoo and conditioner9K/yr
  • shampoo 2 in 17K/yr
  • pantene 3 in 16K/yr
  • 2 in 1 shampoo6K/yr
  • 2 in 1 shampoo and conditioner6K/yr
  • shampoo and conditioner in one4K/yr

Reviews and returns

What reviews say buyers love and hate about 2 in 1 Shampoo & Conditioner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
10%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Odd new smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 2 in 1 Shampoo & Conditioner questions

Answered from the same tracked data.