2 in 1 Shampoo & Conditioner
FailPrices span $1.50–$16.33, mostly outside the sweet spot, so 2 in 1 Shampoo & Conditioner is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £86K/yr149K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 129 sellers
Flapen Score
2 in 1 Shampoo & Conditioner against its category
The dotted line is the Beauty average. Past it, 2 in 1 Shampoo & Conditioner is stronger. Inside it, weaker.
Market
The 2 in 1 Shampoo & Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2 in 1 Shampoo & Conditioner 149K times last year and spent an estimated £86K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £86Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- 2 in 1 shampoo & conditioner51K searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £1.50 to £16.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.46 that is £3K to £4K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £1.50–£16.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #562 within Shampoos & Conditioners. It carries 1,378 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #562in Shampoos & Conditioners
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,378per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 2 in 1 Shampoo & Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemmé Replenish & Cleanse 2 in 1 Shampoo & Conditioner with multi-vitamin cleansing shampoo for all hair types 900 ml
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 6y ago

pantene shampoo 225ml 3 in 1 classic clean
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 7y ago

Nivea 2-in-1 Care Express Mild Shampoo and Conditioner (250 ml) Intensive Nourishing Shampoo with Aloe Vera Hair Shampoo for Care in No Time at All
- Price
- £5.32
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 6y ago

Morrisons Shampoo & Conditioner Anti-Dandruff Classic 2 In C1 500ml WHITE
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 4y ago

Pantene Pro-V Classic Clean 3 in 1 Shampoo 625ml for Normal and Mixed Hair. Protects Hair Bonds and Adds a Healthy-Looking Shine. Free From Mineral Oils and Colourants. Active Nutri-Plex Technology
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Pantene Pro-V Smooth & Sleek 3 in 1 Shampoo 600ml for Frizzy Dull Hair. Cleanses Detangles and Treats Hair at the Same Time. Free From Mineral Oils and Colorants. Active Nutri-Plex Technology
- Price
- £3.55
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago

Pantene Pro-V Classic Clean 3 in 1 Shampoo 625ml for Normal and Mixed Hair. Protects Hair Bonds and Adds a Healthy-Looking Shine. Free From Mineral Oils and Colourants. Active Nutri-Plex Technology
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

TRESemmé Replenish & Cleanse 2 in 1 Shampoo & Conditioner with multi-vitamin cleansing shampoo for all hair types 900 ml
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 6y ago

pantene shampoo 225ml 3 in 1 classic clean
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 7y ago

Dr Organic Hemp Oil 2 in 1 Shampoo & Conditioner Fine Hair Fine Hair Mens Womens Natural Vegan Cruelty-Free Paraben & SLS-Free Certified Organic 265ml Packaging may vary
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 586
- Age
- 9y ago
Newest
by launch date
Pantene Pro-V Classic Clean 3 in 1 Shampoo 625ml for Normal and Mixed Hair. Protects Hair Bonds and Adds a Healthy-Looking Shine. Free From Mineral Oils and Colourants. Active Nutri-Plex Technology
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Pantene Pro-V Smooth & Sleek 3 in 1 Shampoo 600ml for Frizzy Dull Hair. Cleanses Detangles and Treats Hair at the Same Time. Free From Mineral Oils and Colorants. Active Nutri-Plex Technology
- Price
- £3.55
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago

Pantene Pro-V Classic Clean 3 In 1 Shampoo + Conditioner + Treatment Brings Out Healthy-Looking Shine 400ML
- Price
- £3.77
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 3y ago

Morrisons Shampoo & Conditioner Anti-Dandruff Classic 2 In C1 500ml WHITE
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 4y ago

TRESemmé Replenish & Cleanse 2 in 1 Shampoo & Conditioner with multi-vitamin cleansing shampoo for all hair types 900 ml
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
129
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
10%
- TRESemmé38%
- Pantene22%
- Dove11%
- NIVEA7%
- Morrisons6%
- Palmolive6%
- Open — no brand owns it (3 brands, 10%)
Demand
2 in 1 Shampoo & Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
Search terms
Top 2 in 1 Shampoo & Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 2 in 1 shampoo & conditioner51K/yr
- shampoo and conditioner 2 in 126K/yr
- tresemme 2 in 1 shampoo and conditioner10K/yr
- 2in1 shampoo and conditioner11K/yr
- pantene 3 in 1 shampoo and conditioner9K/yr
- shampoo 2 in 17K/yr
- pantene 3 in 16K/yr
- 2 in 1 shampoo6K/yr
- 2 in 1 shampoo and conditioner6K/yr
- shampoo and conditioner in one4K/yr
Reviews and returns
What reviews say buyers love and hate about 2 in 1 Shampoo & Conditioner
We read the reviews and the return reasons for every product selling here.
“Odd new smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2 in 1 Shampoo & Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









