19th Birthday Gifts

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

3.8%

Market size, estimated

£36Ka year

Peak month

December2.8× the quietest month

Top search term

19th birthday gifts25K searches a year

Listings sell for £13.71 on average, from £3.32 to £24.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.71 that is £1K to £3K a year per listing.

Average price

£13.71under the $15 to $100 sweet spot

Price range

£3.32–£24.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Fragrances. It carries 4,914 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#87in Fragrances

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,914per listing

Listings tracked

21

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months