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100ml Spray Bottles

Maybe

An estimated 0.2% of orders come back. But prices span $2.53–$6.40, mostly outside the sweet spot, so 100ml Spray Bottles is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£39K/yr81K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
70%top-5 click share · 20 brands · 24 sellers

Flapen Score

100ml Spray Bottles against its category

The dotted line is the Beauty average. Past it, 100ml Spray Bottles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100ml Spray Bottles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 100ml Spray Bottles 81K times last year and spent an estimated £39K. The top 5 brands take 70% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
10.5%
Market size, estimated
£39Ka year
Peak month
July2.2× the quietest month
Top search term
100ml spray bottles34K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £2.53 to £6.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.50 that is £1K to £2K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£2.53–£6.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #50 within Tools & Accessories. It carries 753 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#50in Tools & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
20

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top 100ml Spray Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

20 falling

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

26%

  • Brand 121%
  • Brand 220%
  • Brand 314%
  • Brand 411%
  • Brand 54%
  • Brand 64%

Demand

100ml Spray Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top 100ml Spray Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100ml spray bottles34K/yr
  • small spray bottles 100ml16K/yr
  • 100ml spray bottle8K/yr
  • spray bottle 100ml6K/yr
  • travel spray bottle 100ml6K/yr
  • spray bottles 100ml4K/yr
  • 100 ml spray bottle3K/yr
  • 100ml travel bottles spray3K/yr

Reviews and returns

What reviews say buyers love and hate about 100ml Spray Bottles

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Spray/Flow”
21%of negative reviews mention “Spray/Flow”
0.2%of orders come back
“Sprayer didnt work”
A buyer, on “Spray/Flow”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 100ml Spray Bottles questions

Answered from the same tracked data.