Skip to content

100ml Spray Bottles

100ml Spray Bottles shows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 10Growth 68Conversion 89Competition 25Returns 99Price range 0Avg price 13Brand share 58Review moat 69Quality gap 58
This niche Category average · 2,481 niches

Is 100ml Spray Bottles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 100ml Spray Bottles is a £39K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.

100ml Spray Bottles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +49.3% over the last 90 days and 10.5% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr13K
Search volume / yr+49.3%81K
Conversion rate10.5%
Avg price£4.50

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers20 · 24
Top-5 product click share70%
Open market30%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)6· 1 succeeded
Avg rating4.4★
Avg reviews753

Top 100ml Spray Bottles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

26%

  • jeufun21%
  • Qosea20%
  • ILLUVA14%
  • Hanyousheng11%
  • SHENLONG4%
  • Solihigh4%

100ml Spray Bottles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR10.5%Products20Brands20Top 5 Brands70%OOS Rate9.1%Rating4.4★Reviews753Avg BSR#50
2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×

Top 100ml Spray Bottles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 100ml spray bottles34K/yr
  • small spray bottles 100ml16K/yr
  • 100ml spray bottle8K/yr
  • spray bottle 100ml6K/yr
  • travel spray bottle 100ml6K/yr
  • spray bottles 100ml4K/yr
  • 100 ml spray bottle3K/yr
  • 100ml travel bottles spray3K/yr

What reviews say buyers love and hate about 100ml Spray Bottles

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Spray/Flow32%

Good little sprayer

Quality-Overall11%

Nice quality spray bottle and looks good

Advertised Vs Actual Product10%

Does the Job

Ease Of Use9%

Easy to use

Size-Overall7%

Fit for purpose

What buyers complain about

81% of reviews
Spray/Flow21%

Sprayer didnt work

Size-Overall17%

It may look big in the picture

Durability15%

Broke after a few uses

Quality-Overall10%

Bottles not good quality

Functionality-Overall5%

less controlled then stops completely

100ml Spray Bottles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Spray/Flow
15%
3Quality-Overall
7%
4Functionality-Overall
5%
5Advertised Vs Actual Product
4%

Common 100ml Spray Bottles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100ml Spray Bottles 50/100 on Amazon United Kingdom — Worth a look. The niche generates £39K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +49.3% over the last 90 days.
Search demand for 100ml Spray Bottles on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 2.2× the quietest.