100ml spray bottles
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good753avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.3%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 81K searches
Price range
Bad£2.53–£6.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 100ml spray bottles is a £39K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
100ml spray bottles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 9.1%
- Avg brand age
- 28 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
20 falling
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
26%
- jeufun21%
- Qosea20%
- ILLUVA14%
- Hanyousheng11%
- SHENLONG4%
- Solihigh4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×
Top 100ml spray bottles search terms
- 100ml spray bottles34K/yr
- small spray bottles 100ml16K/yr
- 100ml spray bottle8K/yr
- spray bottle 100ml6K/yr
- travel spray bottle 100ml6K/yr
- spray bottles 100ml4K/yr
- 100 ml spray bottle3K/yr
- 100ml travel bottles spray3K/yr
Top 100ml spray bottles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Travel Bottles 3pcs Mini Spray Bottles Atomiser Spray Bottle Reusable Plastic Mini Travel Sprayer Bottles Set Small Refillable Containers for Traveling Cosmetic Perfume Essential oil(20ml)
jeufun£2.564.3★526 rev
Spray Bottles 1.69oz/50ml 3.38oz/100ml Clear Empty Fine Mist Plastic Mini Travel Bottle Set Small Refillable Containers with Labels (3pcs 50ml)
Qosea£3.344.4★3,730 rev
ILLUVA 100ml Small Spray Bottle Empty Clear Fine Mist Spray Bottles Plastic Travel Atomiser Bottle Set Refillable Liquid Containers for Make-up Cosmetic Hair
ILLUVA£5.274.5★4,759 rev
Hanyousheng Spray Bottle Plastic Refillable Spray Bottle 4 Pieces 100ml Atomiser Spray Bottle Transparent Fine Mist Spray Bottle Spray Bottle Set for Cleaning Perfume with 2 Pieces Funnel
Hanyousheng£5.224.5★2,729 rev
SHENLONG 3pcs Spray Bottle Set Transparent Fine Mist Sprayer Bottles Reusable Plastic Mini Travel Sprayer Bottles Set Small Refillable Containers for Traveling Cosmetic Perfume Lotion(20ML)
SHENLONG£2.534.4★83 rev
Newest
by launch date
ZHIHUITL Spray Bottle 4pcs Travel Bottles Travel Spray Bottle Fine Mist Clear Spray Bottle Refillable container empty mini bottle for Toiletries Perfume Toners Rose Water Cosmetics (20ml)
ZHIHUITL£2.872 rev
Solbrezeni 2Pcs Small Spray Bottles Refillable Portable Travel Bottles 100ml Travel Bottle Sprays Bottle for Hair Clear MistBottles for Toiletries and Cosmetics Skincare Perfume (2pcs 100ml)
Solbrezeni£5.603 rev
SEPVEL 100ml Spray Bottles 3 Pack Mist Travel Bottles Set for Hair Skincare Plants Cleaning with Ultra Fine Continuous Spray Bottle and Dust Cap Travel Bottle
SEPVEL£5.4813 rev
Solihigh 3 Pack Small Spray Bottle 100 ml Fine Mist Mini Plastic Spray Bottle for Travel Refillable Make Up Atomizer Spray Bottle Leak Proof
Solihigh£6.4027 rev
Flankor Small Spray Bottles - 4 Pack Fine Mist Atomiser Empty Travel Spray Bottles for Traveling Make-up Skincare Cleaning (100ml)
Flankor£5.0512 rev
Trending
90-day click momentumZHIHUITL Spray Bottle 4pcs Travel Bottles Travel Spray Bottle Fine Mist Clear Spray Bottle Refillable container empty mini bottle for Toiletries Perfume Toners Rose Water Cosmetics (20ml)
ZHIHUITL£2.875.0★
SOPSTUO 100ml Spray Bottles - 4 Pack Fine Mist Atomiser Empty Travel Spray Bottles for Toiletries Perfume Toners Rose Water Cosmetics
SOPSTUO£5.094.2★
Flankor Small Spray Bottles - 4 Pack Fine Mist Atomiser Empty Travel Spray Bottles for Traveling Make-up Skincare Cleaning (100ml)
Flankor£5.054.8★
Solbrezeni 2Pcs Small Spray Bottles Refillable Portable Travel Bottles 100ml Travel Bottle Sprays Bottle for Hair Clear MistBottles for Toiletries and Cosmetics Skincare Perfume (2pcs 100ml)
Solbrezeni£5.605.0★
Fine Mist Spray Bottles 5 Pack 100ML Clear Refillable Plastic Travel Spray Bottles
SYJINHUASY£4.334.3★
What buyers say about 100ml spray bottles
What buyers praise and complain about, mined from review topics.What buyers love
“Good little sprayer”
“Nice quality spray bottle and looks good”
“Does the Job”
“Easy to use”
“Fit for purpose”
“Good for the price”
“Havent had any leaks”
“Good durable quality”
“Sturdy”
“Works perfectly with the multi surface cleaner I already have”
What buyers complain about
“Sprayer didnt work”
“It may look big in the picture”
“Broke after a few uses”
“Bottles not good quality”
“less controlled then stops completely”
“Leaks”
“Misleading picture”
“Flimsy, hard to use, breaks easily”
“Over priced for this size”
“hard to grip”
Top return reasons
Common questions
- Is 100ml spray bottles profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +49.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 100ml spray bottles niche?
- 20 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 100ml spray bottles?
- Top complaints mined from reviews: Spray/Flow, Size-Overall, Durability. The return rate is 0.2%.
- When does demand for 100ml spray bottles peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the 100ml spray bottles niche?
- Listings span £2.53–£6.40; the average listing price is £4.50 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.