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Aveeno Sunscreen

Aveeno Sunscreen shows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look

Top 23% of 638 Baby Products niches · +7 vs the category median of 47

Market size 28Growth 96Conversion 90Competition 0Returns 100Price range 78Avg price 83Brand share 0Review moat 33Quality gap 68
This niche Category average · 638 niches

Is Aveeno Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aveeno Sunscreen is a £122K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Aveeno Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +152.6% over the last 90 days and 10.7% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr6K
Search volume / yr+152.6%63K
Conversion rate10.7%
Avg price£18.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 89
Top-5 product click share100%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews3,215

Top Aveeno Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£37K£55K£73K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Aveeno77%
  • Aveeno Baby23%
  • Open — no brand owns it (0%)

Aveeno Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR10.7%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,215Avg BSR#279
5K4KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.1×

Top Aveeno Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aveeno spf25K/yr
  • aveeno sunscreen18K/yr
  • aveeno sunscreen spf 5010K/yr
  • aveeno baby sunscreen spf 507K/yr
  • aveeno sun cream3K/yr
  • aveeno sunscreen spf 50 kids1K/yr

What reviews say buyers love and hate about Aveeno Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Suitability Combination Skin13%

So gentle on the skin

Moist/Dry12%

Amazing moisturiser my skin looks so good after use

Quality-Overall12%

Good quality product

Soft Feel10%

Soft skin

Value For Money6%

Worth the money

What buyers complain about

66% of reviews
Moist/Dry15%

Not sure my skin feels hydrated using it at all

Allergies11%

This lotion isn't suitable for sensitive skin, after applying this lotion on my skin, skin started feeling burning and itching

Functionality-Overall7%

Didnt work for me

Sensitivity-Overall6%

Not good for sensitive skin

Suitability Combination Skin5%

it does not mix well when on skin

Aveeno Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
30%
2Product Condition
20%
3Smell
5%
4Value For Money
4%
5Texture/Consistency-Overall
4%

Common Aveeno Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aveeno Sunscreen 54/100 on Amazon United Kingdom — Worth a look. The niche generates £122K/yr across 5 tracked products. Search demand moved +152.6% over the last 90 days.
Search demand for Aveeno Sunscreen on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 8.1× the quietest.