Is aveeno sunscreen profitable to sell on Amazon United Kingdom?

The niche generates £122K/yr across 5 tracked products. 90-day search growth is +152.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the aveeno sunscreen niche?

2 brands and 89 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aveeno sunscreen?

Top complaints mined from reviews: Moist/Dry, Allergies, Functionality-Overall. The return rate is 0.1%.

When does demand for aveeno sunscreen peak?

Demand peaks in Apr–May–Jun; the busiest month runs 8.1× the quietest.

What does it cost to enter the aveeno sunscreen niche?

Listings span £8.81–£37.58; the average listing price is £18.25 (sweet spot $15–$100). The average incumbent carries 3,215 reviews — the moat a new listing must climb.

aveeno sunscreen

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+152.6%

90-day search growth — must beat 0% to launch

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great£18.25

avg listing price — sweet spot $15–$100

Price range

Great£8.81–£37.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,215

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£122K

£122K/yr · 63K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, aveeno sunscreen is a £122K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

aveeno sunscreen market data

Units sold / yr: 5K–6K; avg 1,000–1,250/product
Revenue / yr: £91K–£110K; units × avg price
Conversion rate: 10.7%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Aveeno77%
Aveeno Baby23%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +152.6% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.1×

Open Trend

Top aveeno sunscreen search terms

aveeno spf25K/yr +85.0%14.4% conv.
aveeno sunscreen18K/yr +200.3%5.1% conv.
aveeno sunscreen spf 5010K/yr +180.4%5.9% conv.
aveeno baby sunscreen spf 507K/yr +332.3%5.8% conv.
aveeno sun cream3K/yr +167.8%5.1% conv.
aveeno sunscreen spf 50 kids1K/yr +60.6%1.6% conv.

All search terms

Top aveeno sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use

Aveeno£9.244.4★365 rev

Aveeno Continuous Protection Baby Spf#50 3 Ounce Sensitive Skin (88ml)

Aveeno Baby£16.144.2★2,215 rev

Aveeno Protect + Hydrate Moisturizing Face Sunscreen Lotion With Broad Spectrum Spf 60 & Prebiotic Oat Weightless & Refreshing Feel Paraben-free Oil-free Oxybenzone-free 2.0 ounces

Aveeno£19.474.5★8,301 rev

AVEENO Face CALM+RESTORE Nourishing Daily Moisturiser with SPF30 (1 x 50ml) Fragrance-Free Face Moisturiser Broad Spectrum with SPF30 Soothing Oat & 100 Mineral UV Filters For Normal to Dry Skin

Aveeno£8.814.1★364 rev

Aveeno Protect + Hydrate Moisturizing Body Sun Lotion with Wide Spectrum SPF 60 and Prebiotic Oats Paraben- and Oil-Free Pump Bottle 12 oz

Aveeno£37.584.5★4,830 rev

Newest

by launch date

Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use

Aveeno£9.24365 rev

1y ago

Aveeno Protect + Hydrate Moisturizing Face Sunscreen Lotion With Broad Spectrum Spf 60 & Prebiotic Oat Weightless & Refreshing Feel Paraben-free Oil-free Oxybenzone-free 2.0 ounces

Aveeno£19.478,301 rev

1y ago

AVEENO Face CALM+RESTORE Nourishing Daily Moisturiser with SPF30 (1 x 50ml) Fragrance-Free Face Moisturiser Broad Spectrum with SPF30 Soothing Oat & 100 Mineral UV Filters For Normal to Dry Skin

Aveeno£8.81364 rev

2y ago

Aveeno Protect + Hydrate Moisturizing Body Sun Lotion with Wide Spectrum SPF 60 and Prebiotic Oats Paraben- and Oil-Free Pump Bottle 12 oz

Aveeno£37.584,830 rev

5y ago

Aveeno Continuous Protection Baby Spf#50 3 Ounce Sensitive Skin (88ml)

Aveeno Baby£16.142,215 rev

9y ago

What buyers say about aveeno sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin13%

“So gentle on the skin”

Moist/Dry12%

“Amazing moisturiser my skin looks so good after use”

Quality-Overall12%

“Good quality product”

Soft Feel10%

“Soft skin”

Value For Money6%

“Worth the money”

Ease Of Application4%

“Easy to apply”

Allergies4%

“doesn't irritate the skin anywhere on my face”

Suitability Dry Skin4%

“It is moisturiser cream”

Smell4%

“Nice neutral smell”

Weight Light3%

“Lightweight”

What buyers complain about

Moist/Dry15%

“Not sure my skin feels hydrated using it at all”

Allergies11%

“This lotion isn't suitable for sensitive skin, after applying this lotion on my skin, skin started feeling burning and itching”

Functionality-Overall7%

“Didnt work for me”

Sensitivity-Overall6%

“Not good for sensitive skin”

Suitability Combination Skin5%

“it does not mix well when on skin”

Absorbency5%

“ball up instead of absorbing into my skin”

Thickness5%

“Too thick white cast”

Color5%

“Im not very happy its stay in the face white one”

Ease Of Use5%

“the bottles are not exactly easy to open for me to scoop the product out”

Suitability Dry Skin3%

“throughout the day I noticed my skin would feel quite dry when I use this product”

Top return reasons

Leak-Proof30%

Product Condition20%

Smell5%

Value For Money4%

Texture/Consistency-Overall4%

Dispensing Mechanism4%

Thickness3%

Natural Ingredients3%

Compatibility-Overall3%

Ease Of Use3%

Common questions

Is aveeno sunscreen profitable to sell on Amazon United Kingdom?: The niche generates £122K/yr across 5 tracked products. 90-day search growth is +152.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the aveeno sunscreen niche?: 2 brands and 89 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aveeno sunscreen?: Top complaints mined from reviews: Moist/Dry, Allergies, Functionality-Overall. The return rate is 0.1%.
When does demand for aveeno sunscreen peak?: Demand peaks in Apr–May–Jun; the busiest month runs 8.1× the quietest.
What does it cost to enter the aveeno sunscreen niche?: Listings span £8.81–£37.58; the average listing price is £18.25 (sweet spot $15–$100). The average incumbent carries 3,215 reviews — the moat a new listing must climb.