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Aveeno Sunscreen

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so Aveeno Sunscreen is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 23% of 638 Baby Products niches · +7 vs the category median of 47
Market size
£122K/yr63K searches / yr
90-day growth
+152.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 89 sellers

Flapen Score

Aveeno Sunscreen against its category

The dotted line is the Baby Products average. Past it, Aveeno Sunscreen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aveeno Sunscreen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aveeno Sunscreen 63K times last year and spent an estimated £122K. All 2 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +152.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+152.6%
Conversion, latest week
10.7%
Market size, estimated
£122Ka year
Peak month
May8.1× the quietest month
Top search term
aveeno spf25K searches a year

02 · Price

A sale here is worth £18.25.

Listings sell for £18.25 on average, from £8.81 to £37.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At £18.25 that is £18K to £23K a year per listing.

Average price
£18.25inside the $15 to $100 sweet spot
Price range
£8.81–£37.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
£18K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Health & Baby Care. It carries 3,215 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Health & Baby Care
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,215per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Aveeno Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 223%
  • Open — no brand owns it (0%)

Demand

Aveeno Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.1×

Search terms

Top Aveeno Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveeno spf25K/yr
  • aveeno sunscreen18K/yr
  • aveeno sunscreen spf 5010K/yr
  • aveeno baby sunscreen spf 507K/yr
  • aveeno sun cream3K/yr
  • aveeno sunscreen spf 50 kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Aveeno Sunscreen

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Suitability Combination Skin”
15%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Not sure my skin feels hydrated using it at all”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Aveeno Sunscreen questions

Answered from the same tracked data.