activity table
Worth a lookShows a sweet-spot price point ($30.52 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible£30.52avg listing price — sweet spot $15–$100
Price range
Great£11.44–£102.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good617.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£160K£160K/yr · 380K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, activity table is a £160K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
activity table market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £153K–£183K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 63%
- Out of stock
- 10.3%
- Avg brand age
- 33 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
64
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
54%
Top 20: 91%
Open market
22%
- VTech28%
- Hewaurorion15%
- Cemirk11%
- Giant bean9%
- goeringii8%
- DICAO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top activity table search terms
- activity table76K/yr
- baby activity table66K/yr
- activity table for 1 year old65K/yr
- activity table for 1+ year old29K/yr
- wooden activity table21K/yr
- play table18K/yr
- toddler activity table16K/yr
- kids activity table14K/yr
- baby table9K/yr
- vtech activity table11K/yr
Top activity table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wooden Baby Activity Table for 1 Year Old 9-in-1 Montessori Busy Board Toy
Hewaurorion£34.004.5★73 rev
Play & Learn Activity Table
VTech£19.564.8★1,251 rev
VTech Baby Busy Bee Activity Table Interactive Play Songs and Melodies Develops Motor Skills Sensory Development Cause and Effect Suitable for Ages 6 9 12 Months Plus English Version
VTech£26.804.5★56 rev
Giant bean Wooden Activity Table for 1+ Years 11-in-1 Montessori Learning Table with Bead Maze Shape Sorter Fishing Game Sensory Development Toy for Toddlers for Babies
Giant bean£42.764.6★224 rev
goeringii Baby Activity Table Baby Musical Toys 6-12 Months Activity Center for 1 2 3 Years Old (Size:30 * 30 * 30cm)
goeringii£19.834.7★34 rev
Newest
by launch dategoeringii Baby Activity Table Baby Musical Toys 6-12 Months Activity Center for 1 2 3 Years Old (Size:30 * 30 * 30cm)
goeringii£19.8334 rev
Funsland Wooden Activity Table for Kid: 7 IN 1 Montessori Toy for Toddler 1 2 3 Year Old with Bead Maze Shape Sorter and Orbit Maze - Educational Sensory Game & Gift
Funsland£29.972 rev
COSTWAY Activity Table for 1+ Year Old 7-in-1 Wooden Montessori Toy Busy Board with Bead Maze Fishing Game Xylophone Music Box Shape Sorter Toddler Sensory Learning Table for Boys Girls
COSTWAY£27.430 rev
DICAO Montessori Toys for 1 Year Old Boy Toys 8 In 1 Baby Activity Table for 1 Year Old Boys Wooden Sensory Learning Toy for 1+ Year Old Boy Girl Birthday Gift
DICAO£23.7310 rev
iFunLong Baby Activity Table Baby Musical Toys 6-12 Months Activity Center for 1 2 3 Years Old - Pink (Size:30 * 30 * 31cm)
iFunLong£19.7442 rev
Trending
90-day click momentumFunsland Wooden Activity Table for Kid: 7 IN 1 Montessori Toy for Toddler 1 2 3 Year Old with Bead Maze Shape Sorter and Orbit Maze - Educational Sensory Game & Gift
Funsland£29.974.0★
goeringii Baby Activity Table Baby Musical Toys 6-12 Months Activity Center for 1 2 3 Years Old (Size:30 * 30 * 30cm)
goeringii£19.834.7★
WINGYZ Baby Activity Table for 1+ Year Old Wooden Montessori Standing Center with Roller Coaster Shape Sorter Bead Maze 12 Months Baby Sensory Table Toddler Toy 1st Birthday Gifts for Boys Girls
WINGYZ£38.024.5★
Kovshuiwe Play Tray Activity Table Cover 96x64x10cm - Black - Waterproof - Anti Mould Resistant
Kovshuiwe£11.444.5★
DICAO Montessori Toys for 1 Year Old Boy Toys 8 In 1 Baby Activity Table for 1 Year Old Boys Wooden Sensory Learning Toy for 1+ Year Old Boy Girl Birthday Gift
DICAO£23.733.6★
What buyers say about activity table
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Variety is good”
“It is a sturdy stable toy when the legs are on”
“Good value”
“It is a sturdy educational toy”
“Size is also good”
“easy to assemble”
“Lovely gift”
“easy to use”
“Its also colourful”
What buyers complain about
“The legs are much shorter than I was imagining in my head”
“Furious the level of quality control can fall this far short on an item aimed at 1 year olds”
“Wouldnt recommend for longevity”
“I did have to do some assembling”
“Instructions are partly incorrect tho”
“Not brand new”
“one of the very small magnets came away from the wooden block really easily which is such a risk to children”
“Three is an annoying number of batteries”
“although some of the lighter plastic parts may not withstand very rough handling over time”
“too expensive”
Top return reasons
Common questions
- Is activity table profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the activity table niche?
- 22 brands and 64 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in activity table?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
- When does demand for activity table peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the activity table niche?
- Listings span £11.44–£102.39; the average listing price is £30.52 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.