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Worry Bear

Maybe

The average product has only 100 reviews. But demand is soft, at -35.4% this quarter, so Worry Bear is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£39K/yr192K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
37%top-5 click share · 36 brands · 64 sellers

Flapen Score

Worry Bear against its category

The dotted line is the Toys & Games average. Past it, Worry Bear is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worry Bear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worry Bear 192K times last year and spent an estimated £39K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
3.4%
Market size, estimated
£39Ka year
Peak month
December3.8× the quietest month
Top search term
worry bear70K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £3.38 to £22.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.14 that is £2K to £3K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£3.38–£22.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #1,839 within Soft Toys. It carries 100 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
22.7%
Average rank
#1,839in Soft Toys
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
100per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Worry Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 rising

Sellers

64

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

37%

Top 20: 74%

Open market

52%

  • 71Nmly13%
  • TOGETDREAM9%
  • Zoruam8%
  • magimagi7%
  • Kenmohuo7%
  • Cunegra5%

Demand

Worry Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Worry Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worry bear70K/yr
  • little bear16K/yr
  • pocket bear15K/yr
  • bear hug10K/yr
  • pocket hug bear5K/yr
  • my little worry bear in a box11K/yr
  • worry bear in a box16K/yr
  • pocket bear hug6K/yr
  • worry bears5K/yr
  • pocket teddy4K/yr

Reviews and returns

What reviews say buyers love and hate about Worry Bear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.14

Too small

Sizing issue

The top is too tight

Durability23%−0.23

Fell apart

Broke within the first 5 minutes

Fallen apart after a couple of weeks :

Quality-Overall9%−0.01

Bad quality

Not had this for very long at all really disappointed with the quality

the quality isnt the best, arms and legs fell off after one day

Value For Money6%+0.71

Not worth the money

overpriced

Advertised Vs Actual Product4%+0.47

nothing like the image advertised

Not as described or pictured

Love

Gifting Purpose34%+2.65

Lovely Gift idea

Was a gift

Great gift

Quality-Overall15%−0.01

Excellent Quality

Very well made

the box are good quality

Value For Money14%+0.71

Reasonably priced

Good value for money

Good value

Advertised Vs Actual Product11%+0.47

As advertised

As described

Exactly what I wanted

Size-Overall10%−0.14

Fits great

Very snug

The size was perfect for what I needed

Return

1.2% Return rate 88% Fixable by listing

Size-Overall86%▆█████

Too small

Sizing issue

The top is too tight

Durability3%▁▆█▁▁▁

Fell apart

Broke within the first 5 minutes

Fallen apart after a couple of weeks :

Comfort-Overall2%▁▁▄█▅▆
Value For Money2%▁▃█▁▅▁

Not worth the money

overpriced

Quality-Overall2%█▃▁▃▁▁

Bad quality

Not had this for very long at all really disappointed with the quality

the quality isnt the best, arms and legs fell off after one day

FAQ

Common Worry Bear questions

Answered from the same tracked data.