Playing Cards
prices mostly outside the sweet spot ($2.48–$7.11) — Playing Cards doesn't clear our bar today.
Flapen Score
Is Playing Cards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Playing Cards is a £807K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Playing Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.3% over the last 90 days and 12.0% of searches end in a purchase.
£807K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Playing Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Waddingtons Number 1 Playing Card Game play fish slap jack crazy eights and rummy Great Travel Companion Gifts and Toys for Boys Girls and Adults-Single or 1 Deck of Cards in Red or Blue Colour
- Price
- £2.48
- Rating
- 4.4/5
- Reviews
- 3,180
- Age
- 7y ago
ACELION Waterproof Plastic Playing Cards Deck of Cards Gift Poker Cards (Black Diamond Cards)
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 1,923
- Age
- 7y ago
1ABOVE Twin Pack Playing Card Game |Classic Red and Blue | Plastic Coated | Great Travel Companion | Gift and toy for Boys Girls and adults
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago
Waddingtons Number 1 Playing Card Game play with the classic Red and Blue Twin Pack great travel companion gift and toy for Boys Girls and adults.
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 10,683
- Age
- 8y ago
JKG STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Poker Snap Black Jack Solitaire Rummy Family Card Games
- Price
- £2.61
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 4y ago
Trending
90-day click momentum1ABOVE Twin Pack Playing Card Game |Classic Red and Blue | Plastic Coated | Great Travel Companion | Gift and toy for Boys Girls and adults
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago
JKG 2pk STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Classic Poker Snap Black Jack Solitaire Rummy Family Card Games | Durable Smooth Shuffle UK Playing Card Set
- Price
- £3.29
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 1y ago
Waddingtons Number 1 Playing Card Game play with the classic Red and Blue Twin Pack great travel companion gift and toy for Boys Girls and adults.
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 10,683
- Age
- 8y ago
Waddingtons Number 1 Rainbow Playing Card Game brighten your favourite games including Snap and Poker with this deck perfect travel companion gift and toy for boys girls and adults Aged 6 plus
- Price
- £2.92
- Rating
- 4.8/5
- Reviews
- 736
- Age
- 5y ago
Playwrite Playing Cards 12 Pack Value Set Plastic Coated Poker Size Cards for Family Games Parties & Travel
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 1,001
- Age
- 5y ago
Newest
by launch dateJKG 2pk STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Classic Poker Snap Black Jack Solitaire Rummy Family Card Games | Durable Smooth Shuffle UK Playing Card Set
- Price
- £3.29
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 1y ago
1ABOVE Twin Pack Playing Card Game |Classic Red and Blue | Plastic Coated | Great Travel Companion | Gift and toy for Boys Girls and adults
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago
JKG STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Poker Snap Black Jack Solitaire Rummy Family Card Games
- Price
- £2.61
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 4y ago
SOL 2pk Playing Cards UK - Deck Of Cards Set - Poker Cards - Pack of Cards
- Price
- £3.17
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 4y ago
Playwrite Playing Cards 12 Pack Value Set Plastic Coated Poker Size Cards for Family Games Parties & Travel
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 1,001
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
61
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Waddingtons Number 157%
- JKG13%
- ACELION9%
- 1ABOVE8%
- Bicycle7%
- SOL3%
- Open — no brand owns it (1 brand, 3%)
Playing Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.3×
Top Playing Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- playing cards769K/yr
- cards328K/yr
- playing cards uk128K/yr
- deck of cards92K/yr
- pack of cards49K/yr
- playing cards 2 pack43K/yr
- poker cards39K/yr
- plastic playing cards34K/yr
- playing cards themed15K/yr
- deck of playing cards18K/yr
What reviews say buyers love and hate about Playing Cards
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good quality cards”
“Nice cards”
“worth the price”
“Lovely packs of playing cards”
“Very durable”
What buyers complain about
82% of reviews“Misrepresented”
“Not the best card”
“Not the size that is suggested in the advert”
“they are a bit flimsy”
“But the sticker cant be removed easily, so annoying”
Playing Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playing Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
