Playing Cards
FailPrices span $2.48–$7.11, mostly outside the sweet spot, so Playing Cards is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £807K/yr1.6M searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 61 sellers
Flapen Score
Playing Cards against its category
The dotted line is the Toys & Games average. Past it, Playing Cards is stronger. Inside it, weaker.
Market
The Playing Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Playing Cards 1.6M times last year and spent an estimated £807K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £807K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £807Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- playing cards769K searches a year
02 · Price
A sale here is worth £4.10.
Listings sell for £4.10 on average, from £2.48 to £7.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £4.10 that is £61K to £82K a year per listing.
- Average price
- £4.10under the $15 to $100 sweet spot
- Price range
- £2.48–£7.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £61K–£82K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Games & Accessories. It carries 4,210 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Games & Accessories
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,210per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Playing Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waddingtons Number 1 Playing Card Game play fish slap jack crazy eights and rummy Great Travel Companion Gifts and Toys for Boys Girls and Adults-Single or 1 Deck of Cards in Red or Blue Colour
- Price
- £2.48
- Rating
- 4.4/5
- Reviews
- 3,180
- Age
- 7y ago

ACELION Waterproof Plastic Playing Cards Deck of Cards Gift Poker Cards (Black Diamond Cards)
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 1,923
- Age
- 7y ago

1ABOVE Twin Pack Playing Card Game |Classic Red and Blue | Plastic Coated | Great Travel Companion | Gift and toy for Boys Girls and adults
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago

Waddingtons Number 1 Playing Card Game play with the classic Red and Blue Twin Pack great travel companion gift and toy for Boys Girls and adults.
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 10,683
- Age
- 8y ago

JKG STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Poker Snap Black Jack Solitaire Rummy Family Card Games
- Price
- £2.61
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 4y ago
Trending
90-day click momentum
1ABOVE Twin Pack Playing Card Game |Classic Red and Blue | Plastic Coated | Great Travel Companion | Gift and toy for Boys Girls and adults
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago

JKG 2pk STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Classic Poker Snap Black Jack Solitaire Rummy Family Card Games | Durable Smooth Shuffle UK Playing Card Set
- Price
- £3.29
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 1y ago

Waddingtons Number 1 Playing Card Game play with the classic Red and Blue Twin Pack great travel companion gift and toy for Boys Girls and adults.
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 10,683
- Age
- 8y ago

Waddingtons Number 1 Rainbow Playing Card Game brighten your favourite games including Snap and Poker with this deck perfect travel companion gift and toy for boys girls and adults Aged 6 plus
- Price
- £2.92
- Rating
- 4.8/5
- Reviews
- 736
- Age
- 5y ago

Playwrite Playing Cards 12 Pack Value Set Plastic Coated Poker Size Cards for Family Games Parties & Travel
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 1,001
- Age
- 5y ago
Newest
by launch date
JKG 2pk STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Classic Poker Snap Black Jack Solitaire Rummy Family Card Games | Durable Smooth Shuffle UK Playing Card Set
- Price
- £3.29
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 1y ago

1ABOVE Twin Pack Playing Card Game |Classic Red and Blue | Plastic Coated | Great Travel Companion | Gift and toy for Boys Girls and adults
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago

JKG STANDARD PLAYING DECK OF CARDS - Plastic Coated | 52 Cards & 2 Jokers Deck | Poker Snap Black Jack Solitaire Rummy Family Card Games
- Price
- £2.61
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 4y ago

SOL 2pk Playing Cards UK - Deck Of Cards Set - Poker Cards - Pack of Cards
- Price
- £3.17
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 4y ago

Playwrite Playing Cards 12 Pack Value Set Plastic Coated Poker Size Cards for Family Games Parties & Travel
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 1,001
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
61
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Waddingtons Number 157%
- JKG13%
- ACELION9%
- 1ABOVE8%
- Bicycle7%
- SOL3%
- Open — no brand owns it (1 brand, 3%)
Demand
Playing Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Playing Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- playing cards769K/yr
- cards328K/yr
- playing cards uk128K/yr
- deck of cards92K/yr
- pack of cards49K/yr
- playing cards 2 pack43K/yr
- poker cards39K/yr
- plastic playing cards34K/yr
- playing cards themed15K/yr
- deck of playing cards18K/yr
Reviews and returns
What reviews say buyers love and hate about Playing Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misrepresented
False advertising
the picture is very misleading
Not the best card
Bad quality
Not a good product unfortunately
Not the size that is suggested in the advert
do not match the size that is described in the advert
Small
they are a bit flimsy
Box is a bit flimsy
not very strong
But the sticker cant be removed easily, so annoying
just stick together
Sticker cant be removed easily
Love
Good quality cards
Brilliant quality
Decent quality cards
Nice cards
Cool cards
Nice set of cards
worth the price
Good value for money
Good value
Lovely packs of playing cards
Great game for a party or just with the family
amazing to play with
Very durable
they will last for years
Very sturdy over daily use
Return
0.3% Return rate 46% Fixable by listing
Not the best card
Bad quality
Not a good product unfortunately
Misrepresented
False advertising
the picture is very misleading
Not the size that is suggested in the advert
do not match the size that is described in the advert
Small
I wondered why they were so cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playing Cards questions
Answered from the same tracked data.









