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Playing Cards

Fail

Prices span $2.48–$7.11, mostly outside the sweet spot, so Playing Cards is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£807K/yr1.6M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 61 sellers

Flapen Score

Playing Cards against its category

The dotted line is the Toys & Games average. Past it, Playing Cards is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playing Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Playing Cards 1.6M times last year and spent an estimated £807K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £807K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
12.0%
Market size, estimated
£807Ka year
Peak month
December2.3× the quietest month
Top search term
playing cards769K searches a year

02 · Price

A sale here is worth £4.10.

Listings sell for £4.10 on average, from £2.48 to £7.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £4.10 that is £61K to £82K a year per listing.

Average price
£4.10under the $15 to $100 sweet spot
Price range
£2.48–£7.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£61K–£82K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Games & Accessories. It carries 4,210 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#14in Games & Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,210per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£121K£242K£363K£484K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

61

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Waddingtons Number 157%
  • JKG13%
  • ACELION9%
  • 1ABOVE8%
  • Bicycle7%
  • SOL3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playing cards769K/yr
  • cards328K/yr
  • playing cards uk128K/yr
  • deck of cards92K/yr
  • pack of cards49K/yr
  • playing cards 2 pack43K/yr
  • poker cards39K/yr
  • plastic playing cards34K/yr
  • playing cards themed15K/yr
  • deck of playing cards18K/yr

Reviews and returns

What reviews say buyers love and hate about Playing Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product27%−0.11

Misrepresented

False advertising

the picture is very misleading

Quality-Overall19%+1.19

Not the best card

Bad quality

Not a good product unfortunately

Size-Overall11%−0.03

Not the size that is suggested in the advert

do not match the size that is described in the advert

Small

Strength6%−0.02

they are a bit flimsy

Box is a bit flimsy

not very strong

Adhesion/Stickiness6%−0.02

But the sticker cant be removed easily, so annoying

just stick together

Sticker cant be removed easily

Love

Quality-Overall37%+1.19

Good quality cards

Brilliant quality

Decent quality cards

Collectibles15%+1.32

Nice cards

Cool cards

Nice set of cards

Value For Money10%+0.91

worth the price

Good value for money

Good value

Fun/Entertainment Experience5%+0.51

Lovely packs of playing cards

Great game for a party or just with the family

amazing to play with

Durability5%+0.24

Very durable

they will last for years

Very sturdy over daily use

Return

0.3% Return rate 46% Fixable by listing

Color22%▁▄▄▃▁█
Quality-Overall21%▅▄▅█▂▁

Not the best card

Bad quality

Not a good product unfortunately

Advertised Vs Actual Product13%▆▃█▁▅▆

Misrepresented

False advertising

the picture is very misleading

Size-Overall7%▁██▃▁▄

Not the size that is suggested in the advert

do not match the size that is described in the advert

Small

Value For Money5%▁▁▇▅█▁

I wondered why they were so cheap

FAQ

Common Playing Cards questions

Answered from the same tracked data.