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Arcade Machine

Maybe

Returns run at only 1.3% of orders. But buyers convert on only 0.2% of searches, so Arcade Machine is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£87K/yr385K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
42%top-5 click share · 29 brands · 81 sellers

Flapen Score

Arcade Machine against its category

The dotted line is the Toys & Games average. Past it, Arcade Machine is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arcade Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arcade Machine 385K times last year and spent an estimated £87K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.2%
Market size, estimated
£87Ka year
Peak month
December5.0× the quietest month
Top search term
arcade machine154K searches a year

02 · Price

A sale here is worth £93.84.

Listings sell for £93.84 on average, from £5.11 to £767.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £93.84 that is £0 to £9K a year per listing.

Average price
£93.84inside the $15 to $100 sweet spot
Price range
£5.11–£767.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #234 within Electronic Toys. It carries 293 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
61%
Out of stock, average day
7.9%
Average rank
#234in Electronic Toys
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
293per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Arcade Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

81

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

42%

Top 20: 84%

Open market

39%

  • Thumbs Up22%
  • Quarter Arcades10%
  • Golden Security8%
  • VEGAMED8%
  • Monster Shop7%
  • ARCADE1UP7%

Demand

Arcade Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Arcade Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arcade machine154K/yr
  • arcade47K/yr
  • arcade games58K/yr
  • mini arcade machine34K/yr
  • mini arcade16K/yr
  • fruit machine arcade13K/yr
  • arcade machines11K/yr
  • arcade game11K/yr
  • retro arcade9K/yr
  • mini arcade game7K/yr

Reviews and returns

What reviews say buyers love and hate about Arcade Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.16

Cheaply made

Poor quality

its terrible quality its impossible to pick anything up with it

Adhesion/Stickiness13%−0.15

Darts won't stick

stick is not clicky

Magnets dont stick

Durability12%−0.12

Breaks easily

broke after a month

Broke after 2 weeks

Ease Of Use11%−0.12

Grabber not that good

Hard to see

Not practical at all

Gifting Purpose8%−0.04

So had to return it which was a shame as it was meant to be a birthday present

A gift for my visiting grandson. Hard to see, hard to hear, game names on menu list bear no relation to the game selected

Love

Fun/Entertainment Experience37%+2.82

Great toy

Hours of fun

Hours of entertainment

Value For Money21%+0.27

100% worth it

Great value for money

Good price

Quality-Overall7%−0.16

Good quality

It's definitely toy quality

Well made

Gifting Purpose6%−0.04

Great present idea

Great gift for kids

Best Santa present ever

Size-Overall4%+0.39

Just the right size

it's quite a nice size for little hands

Return

1.3% Return rate 14% Fixable by listing

Functionality-Overall28%▃▆▆▆██
Defective Material/Parts10%█▇▆▆█▅
Quality-Overall8%█▃▅▂▂▃

Cheaply made

Poor quality

its terrible quality its impossible to pick anything up with it

Size-Overall7%██▇▃▇▆

Big

Small

The screen is small

Battery Inclusion6%▁▄▃█▄▃

FAQ

Common Arcade Machine questions

Answered from the same tracked data.