Anime Figure
MaybeAn estimated 0.8% of orders come back. But buyers convert on only 0.3% of searches, so Anime Figure is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £35K/yr717K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 21%top-5 click share · 31 brands · 253 sellers
Flapen Score
Anime Figure against its category
The dotted line is the Toys & Games average. Past it, Anime Figure is stronger. Inside it, weaker.
Market
The Anime Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anime Figure 717K times last year and spent an estimated £35K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 717K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £35Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- anime figure399K searches a year
02 · Price
A sale here is worth £16.25.
Listings sell for £16.25 on average, from £4.37 to £40.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.25 that is £0 to £2K a year per listing.
- Average price
- £16.25inside the $15 to $100 sweet spot
- Price range
- £4.37–£40.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #785 within Hobbies. It carries 828 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 77%
- Out of stock, average day
- 19.2%
- Average rank
- #785in Hobbies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 828per listing
- Listings tracked
- 90
04 · Newcomers
2 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Anime Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kanfyyl Figure Anime Figure Decorations Desktop Decorations
- Price
- £13.01
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 12mo ago

Zhongkaihua Maomao Figure Maomao Sitting Position With Stool Ver Anime Girl
- Price
- £4.65
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 1y ago

BANDAI Anime Heroes One Piece 17cm Roronoa Zoro3 Swords Style Action Figure
- Price
- £15.93
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 1y ago

Jujutsu Kaisen FIGURIZMa PVC Statue Choso Flowing Red Scale Stack Ver. 22 cm
- Price
- £39.69
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 1y ago

SEGA Jujutsu Kaisen statuette PVC Figurizm Megumi Fushiguro Encounter 20 cm
- Price
- £36.81
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago
Trending
estimated 90-day click momentum
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.34
- Rating
- 4.7/5
- Reviews
- 232
- Age
- 2y ago

Jujutsu Kaisen FIGURIZMa PVC Statue Choso Flowing Red Scale Stack Ver. 22 cm
- Price
- £39.69
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 1y ago

Zhongkaihua Monika Figure Anime Girl PVC Model Statue
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Kanfyyl Anime Statue 11 cm Anime Cartoon Desktop Decoration
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

Zhongkaihua Maomao Figure Maomao Sitting Position With Stool Ver Anime Girl
- Price
- £4.65
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago

Zhongkaihua IJN Unzen Figure Kneeling Pose 12cm Swimsuit Anime Girl Action Figurine Ornaments Desktop Decorations
- Price
- £11.58
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 8mo ago

NlsqUK 2B Game Position Statue Interchangeable Head PVC Model (Black 28cm)
- Price
- £27.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Kanfyyl Anime Statue 11 cm Anime Cartoon Desktop Decoration
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
253
Est. top-5 brand share
64%
Top 20: 96%
Est. top-5 click share
21%
Top 20: 58%
Open market
32%
- Funko16%
- Zhongkaihua13%
- BANDAI13%
- SEGA12%
- Kanfyyl10%
- Xinchangda4%
Demand
Anime Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Anime Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anime figure399K/yr
- anime figures175K/yr
- anime action figures30K/yr
- figures anime15K/yr
- anime statue17K/yr
- anime girl figure14K/yr
- action figures anime11K/yr
- figurines anime11K/yr
- figure anime10K/yr
- anime figurines15K/yr
Reviews and returns
What reviews say buyers love and hate about Anime Figure
We read the reviews and the return reasons for every product selling here.
“Awful build quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anime Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









