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Anime Figure

Maybe

Returns run at only 0.8% of orders. But buyers convert on only 0.3% of searches, so Anime Figure is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£35K/yr717K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
21%top-5 click share · 31 brands · 253 sellers

Flapen Score

Anime Figure against its category

The dotted line is the Toys & Games average. Past it, Anime Figure is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anime Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anime Figure 717K times last year and spent an estimated £35K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
717K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
0.3%
Market size, estimated
£35Ka year
Peak month
December2.6× the quietest month
Top search term
anime figure399K searches a year

02 · Price

A sale here is worth £16.25.

Listings sell for £16.25 on average, from £4.37 to £40.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.25 that is £0 to £2K a year per listing.

Average price
£16.25inside the $15 to $100 sweet spot
Price range
£4.37–£40.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #785 within Hobbies. It carries 828 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
77%
Out of stock, average day
19.2%
Average rank
#785in Hobbies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
828per listing
Listings tracked
90

04 · Newcomers

Amazon counts 2 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Anime Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£699£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

253

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

21%

Top 20: 58%

Open market

32%

  • Funko16%
  • Zhongkaihua13%
  • BANDAI13%
  • SEGA12%
  • Kanfyyl10%
  • Xinchangda4%

Demand

Anime Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Anime Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anime figure399K/yr
  • anime figures175K/yr
  • anime action figures30K/yr
  • figures anime15K/yr
  • anime statue17K/yr
  • anime girl figure14K/yr
  • action figures anime11K/yr
  • figurines anime11K/yr
  • figure anime10K/yr
  • anime figurines15K/yr

Reviews and returns

What reviews say buyers love and hate about Anime Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.35

Awful build quality

Poor quality

it is much lower quality

Strength12%−0.07

Fragile

Does not stay together well

it is more fragile than expected

Size-Overall11%−0.04

Its bigger than I thought

Its kind of small

Didn't fit

Durability10%−0.08

breaks easily

Falls apart

It broke in the first day

Value For Money9%+0.11

Could be a little cheaper with the way its been made

A bit expensive for amount

Price was a little inflated when I bought this

Love

Quality-Overall28%+1.35

High quality, arrived quickly and packaged safely

Good quality

The quality feels solid

Value For Money11%+0.11

Great value

Worth it

great price

Collectibles10%+1.20

Fun collectables

Cute collectibles

Great collection

Gifting Purpose7%+0.52

Gift

Great gift

Perfect gift for any loved one, they was very happy, thank you

Advertised Vs Actual Product7%

Exactly as described and pictured

As described

exactly what I wanted

Return

0.8% Return rate 28% Fixable by listing

Defective Material/Parts20%▃▅▆▇▇█
Size-Overall19%▇▆█▄▆▆

Its bigger than I thought

Its kind of small

Didn't fit

Quality-Overall11%▆█▆▅▄▄

Awful build quality

Poor quality

it is much lower quality

Durability7%█▃█▅▄▃

breaks easily

Falls apart

It broke in the first day

Gifting Purpose6%▇▆▅██▇

FAQ

Common Anime Figure questions

Answered from the same tracked data.