Is anime figure profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 90 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the anime figure niche?

31 brands and 253 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in anime figure?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.8%.

When does demand for anime figure peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the anime figure niche?

Listings span £4.37–£40.85; the average listing price is £16.25 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.

anime figure

Worth a look

Shows low returns (0.8%), but weak search conversion (0.3%) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great£16.25

avg listing price — sweet spot $15–$100

Price range

Good£4.37–£40.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good828.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 717K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, anime figure is a £35K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

anime figure market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £41K–£49K; units × avg price
Conversion rate: 0.3%
Avg BSR: #785
Page quality: 0%
Prime: 77%
Sponsored: 81%
Out of stock: 19.2%
Avg brand age: 31 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

253

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

21%

Top 20: 58%

Open market

32%

Funko16%
Zhongkaihua13%
BANDAI13%
SEGA12%
Kanfyyl10%
Xinchangda4%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +5.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top anime figure search terms

anime figure399K/yr +8.3%0.2% conv.
anime figures175K/yr -0.3%0.1% conv.
anime action figures30K/yr -19.2%0.3% conv.
figures anime15K/yr +51.4%0.1% conv.
anime statue17K/yr -9.2%0.1% conv.
anime girl figure14K/yr -5.5%0.1% conv.
action figures anime11K/yr +18.3%0.3% conv.
figurines anime11K/yr +26.6%0.2% conv.
figure anime10K/yr +12.3%0.0% conv.
anime figurines15K/yr -12.5%0.2% conv.

All search terms

Top anime figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kanfyyl Figure Anime Figure Decorations Desktop Decorations

Kanfyyl£13.014.2★15 rev

Zhongkaihua Maomao Figure Maomao Sitting Position With Stool Ver Anime Girl

Zhongkaihua£4.654.0★37 rev

BANDAI Anime Heroes One Piece 17cm Roronoa Zoro3 Swords Style Action Figure

BANDAI£15.934.6★297 rev

Jujutsu Kaisen FIGURIZMa PVC Statue Choso Flowing Red Scale Stack Ver. 22 cm

SEGA£39.694.8★69 rev

SEGA Jujutsu Kaisen statuette PVC Figurizm Megumi Fushiguro Encounter 20 cm

SEGA£36.814.7★92 rev

Newest

by launch date

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green

Total Anime£17.0619 rev

5mo ago

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£8.4182 rev

8mo ago

Zhongkaihua IJN Unzen Figure Kneeling Pose 12cm Swimsuit Anime Girl Action Figurine Ornaments Desktop Decorations

Zhongkaihua£11.583 rev

8mo ago

NlsqUK 2B Game Position Statue Interchangeable Head PVC Model (Black 28cm)

NlsqUK£27.591 rev

10mo ago

Kanfyyl Anime Statue 11 cm Anime Cartoon Desktop Decoration

Kanfyyl£10.0410 rev

10mo ago

What buyers say about anime figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“High quality, arrived quickly and packaged safely”

Value For Money11%

“Great value”

Collectibles10%

“Fun collectables”

Gifting Purpose7%

“Gift”

Advertised Vs Actual Product7%

“Exactly as described and pictured”

Assembly/Installation6%

“easy assembly”

Size-Overall4%

“Nice size”

Design-Overall4%

“Cute design”

Strength3%

“works well nice and sturdy”

Display-Overall3%

“Great display”

What buyers complain about

Quality-Overall14%

“Awful build quality”

Strength12%

“Fragile”

Size-Overall11%

“Its bigger than I thought”

Durability10%

“breaks easily”

Value For Money9%

“Could be a little cheaper with the way its been made”

Assembly/Installation4%

“assembly wasnt the easiest”

Advertised Vs Actual Product4%

“The item does not match the picture”

Material Quality3%

“cheap plastic”

Ease Of Use2%

“not easy to pose”

Balance/Stability2%

“it does struggle to stand up on it's own”

Top return reasons

Defective Material/Parts20%

Size-Overall19%

Quality-Overall11%

Durability7%

Gifting Purpose6%

Add-Ons/Attachments5%

Scratch Resistance4%

Strength4%