How competitive is the Anime Figure niche on Amazon United Kingdom?

31 brands and 253 sellers compete in Anime Figure on Amazon United Kingdom. The top 5 Anime Figure products take 21% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Anime Figure?

Anime Figure buyers on Amazon United Kingdom complain most about Quality-Overall, Strength, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Anime Figure niche?

Anime Figure sells for £16.25 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.37–£40.85. The average incumbent carries 828 reviews — the moat a new listing must climb.

Anime Figure

Anime Figure shows low returns (0.8%), but weak search conversion (0.3%) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Anime Figure profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anime Figure is a £35K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Anime Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.0% over the last 90 days and 0.3% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr3K

Search volume / yr+5.0%717K

Conversion rate0.3%

Avg price£16.25

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers31 · 253

Top-5 product click share21%

Open market36%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 90 products

Top Anime Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kanfyyl Figure Anime Figure Decorations Desktop Decorations

Price: £13.01
Rating: 4.2/5
Reviews: 15
Age: 12mo ago

Zhongkaihua Maomao Figure Maomao Sitting Position With Stool Ver Anime Girl

Price: £4.65
Rating: 4.0/5
Reviews: 37
Age: 1y ago

BANDAI Anime Heroes One Piece 17cm Roronoa Zoro3 Swords Style Action Figure

Price: £15.93
Rating: 4.6/5
Reviews: 297
Age: 1y ago

Jujutsu Kaisen FIGURIZMa PVC Statue Choso Flowing Red Scale Stack Ver. 22 cm

Price: £39.69
Rating: 4.8/5
Reviews: 69
Age: 1y ago

SEGA Jujutsu Kaisen statuette PVC Figurizm Megumi Fushiguro Encounter 20 cm

Price: £36.81
Rating: 4.7/5
Reviews: 92
Age: 2y ago

Newest

by launch date

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green

Price: £17.06
Rating: 4.4/5
Reviews: 19
Age: 5mo ago

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Price: £8.41
Rating: 4.7/5
Reviews: 82
Age: 8mo ago

Zhongkaihua IJN Unzen Figure Kneeling Pose 12cm Swimsuit Anime Girl Action Figurine Ornaments Desktop Decorations

Price: £11.58
Rating: 4.0/5
Reviews: 3
Age: 8mo ago

NlsqUK 2B Game Position Statue Interchangeable Head PVC Model (Black 28cm)

Price: £27.59
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

Kanfyyl Anime Statue 11 cm Anime Cartoon Desktop Decoration

Price: £10.04
Rating: 4.6/5
Reviews: 10
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

253

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

21%

Top 20: 58%

Open market

32%

Funko16%
Zhongkaihua13%
BANDAI13%
SEGA12%
Kanfyyl10%
Xinchangda4%

Anime Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume717KCVR0.3%Products90Brands31Top 5 Brands64%OOS Rate19.2%Rating4.5★Reviews828Avg BSR#785

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Anime Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anime figure399K/yr +8.3%0.2% conv.
anime figures175K/yr -0.3%0.1% conv.
anime action figures30K/yr -19.2%0.3% conv.
figures anime15K/yr +51.4%0.1% conv.
anime statue17K/yr -9.2%0.1% conv.
anime girl figure14K/yr -5.5%0.1% conv.
action figures anime11K/yr +18.3%0.3% conv.
figurines anime11K/yr +26.6%0.2% conv.
figure anime10K/yr +12.3%0.0% conv.
anime figurines15K/yr -12.5%0.2% conv.

What reviews say buyers love and hate about Anime Figure

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall28%

“High quality, arrived quickly and packaged safely”

Value For Money11%

“Great value”

Collectibles10%

“Fun collectables”

Gifting Purpose7%

“Gift”

Advertised Vs Actual Product7%

“Exactly as described and pictured”

What buyers complain about

72% of reviews

Quality-Overall14%

“Awful build quality”

Strength12%

“Fragile”

Size-Overall11%

“Its bigger than I thought”

Durability10%

“breaks easily”

Value For Money9%

“Could be a little cheaper with the way its been made”

Anime Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

20%

2Size-Overall

19%

3Quality-Overall

11%

4Durability

5Gifting Purpose

Common Anime Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anime Figure 52/100 on Amazon United Kingdom — Worth a look. The niche generates £35K/yr across 90 tracked products. 2 of 24 products launched in the last 360 days are still selling. Search demand moved +5.0% over the last 90 days.