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Alien Costume

Alien Costume shows a thin review moat (148 avg reviews), but soft demand (-25.4% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 25Growth 12Conversion 18Competition 78Returns 38Price range 68Avg price 77Brand share 78Review moat 93Quality gap 79
This niche Category average

Is Alien Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alien Costume is a £103K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Alien Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.4% over the last 90 days and 1.4% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr10K
Search volume / yr-25.4%455K
Conversion rate1.4%
Avg price£15.89

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers32 · 51
Top-5 product click share37%
Open market43%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement73%
New entrants (1y)18· 0 succeeded
Avg rating4.2★
Avg reviews148

Top Alien Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

32 falling

Sellers

51

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

37%

Top 20: 74%

Open market

38%

  • AYBUY16%
  • Morph14%
  • RANSUU13%
  • SHMIZZ7%
  • Carreuty7%
  • Alaxciax5%

Alien Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume455KCVR1.4%Products48Brands32Top 5 Brands57%OOS Rate16.8%Rating4.2★Reviews148Avg BSR#1,711
70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 25.9×

Top Alien Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alien costume166K/yr
  • alien costume kids87K/yr
  • alien costume women17K/yr
  • kids alien costume26K/yr
  • alien fancy dress7K/yr
  • alien costume adults16K/yr
  • alien outfit6K/yr
  • inflatable alien costume26K/yr
  • alien inflatable costume19K/yr
  • alien costume men6K/yr

What reviews say buyers love and hate about Alien Costume

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall15%

Good quality

Size-Overall14%

Good fit

Advertised Vs Actual Product12%

Does the job

Ease Of Use10%

Simple to use

Fun/Entertainment Experience8%

Great fun

What buyers complain about

73% of reviews
Size-Overall18%

Poor sizing of the skirt

Thickness13%

quite thin material

Battery Inclusion10%

Didnt come with batteries even though it said it did

Durability8%

Just goes down really fast

Battery Life5%

The batteries run out quite quickly

Alien Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Quality-Overall
6%
3Inflation/Deflation
4%
4Advertised Vs Actual Product
3%
5Comfort-Overall
2%

Common Alien Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alien Costume 51/100 on Amazon United Kingdom — Worth a look. The niche generates £103K/yr across 48 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.
Search demand for Alien Costume on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 25.9× the quietest.