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Alien Costume

Maybe

The average product has only 148 reviews. But demand is soft, at -25.4% this quarter, so Alien Costume is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£103K/yr455K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
37%top-5 click share · 32 brands · 51 sellers

Flapen Score

Alien Costume against its category

The dotted line is the Toys & Games average. Past it, Alien Costume is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alien Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alien Costume 455K times last year and spent an estimated £103K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.4%
Market size, estimated
£103Ka year
Peak month
October25.9× the quietest month
Top search term
alien costume166K searches a year

02 · Price

A sale here is worth £15.89.

Listings sell for £15.89 on average, from £5.75 to £34.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.89 that is £2K to £4K a year per listing.

Average price
£15.89inside the $15 to $100 sweet spot
Price range
£5.75–£34.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,711 within Fancy Dress. It carries 148 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
16.8%
Average rank
#1,711in Fancy Dress
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Alien Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

32 falling

Sellers

51

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

37%

Top 20: 74%

Open market

38%

  • AYBUY16%
  • Morph14%
  • RANSUU13%
  • SHMIZZ7%
  • Carreuty7%
  • Alaxciax5%

Demand

Alien Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 25.9×

Search terms

Top Alien Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alien costume166K/yr
  • alien costume kids87K/yr
  • alien costume women17K/yr
  • kids alien costume26K/yr
  • alien fancy dress7K/yr
  • alien costume adults16K/yr
  • alien outfit6K/yr
  • inflatable alien costume26K/yr
  • alien inflatable costume19K/yr
  • alien costume men6K/yr

Reviews and returns

What reviews say buyers love and hate about Alien Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.19

Poor sizing of the skirt

is quite small

The skirt is exceptionally small

Thickness13%−0.05

quite thin material

The material is thin nylon

Battery Inclusion10%−0.13

Didnt come with batteries even though it said it did

Durability8%−0.07

Just goes down really fast

suspect it would only last a few wears

not for long

Battery Life5%+0.18

The batteries run out quite quickly

Love

Quality-Overall15%+1.37

Good quality

Decent quality for price, simple

Good quality 👌 Very good quiality and looks great

Size-Overall14%−0.19

Good fit

It's OK for a medium sized adult

The sizing is true to size

Advertised Vs Actual Product12%+0.79

Does the job

As described

It is just like the pictures

Ease Of Use10%+0.92

Simple to use

easy to use

Simple

Fun/Entertainment Experience8%

Great fun

Great fun costume

So fun

Return

4.0% Return rate 78% Fixable by listing

Size-Overall68%▆██▇▆█

Poor sizing of the skirt

is quite small

The skirt is exceptionally small

Quality-Overall6%▁▆▃▇█▄

Cheap

Looks cheap because it is

Inflation/Deflation4%▁▁▅█▅▃

Wish it had stayed inflated for a bit longer

Advertised Vs Actual Product3%▁█▂▅▁▅
Comfort-Overall2%▁▁▄█▁▁

FAQ

Common Alien Costume questions

Answered from the same tracked data.