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Zip Wallets

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $68K a year here, so Zip Wallets is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£68K/yr111K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
42%top-5 click share · 31 brands · 56 sellers

Flapen Score

Zip Wallets against its category

The dotted line is the Stationery & Office Supplies average. Past it, Zip Wallets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip Wallets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zip Wallets 111K times last year and spent an estimated £68K. The top 5 brands take 51% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
6.5%
Market size, estimated
£68Ka year
Peak month
January1.9× the quietest month
Top search term
zip wallets19K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £3.97 to £22.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£3.97–£22.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£933–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #55 within Office Supplies. It carries 901 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#55in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
43

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Zip Wallets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

56

Est. top-5 brand share

51%

Top 20: 90%

Est. top-5 click share

42%

Top 20: 77%

Open market

42%

  • WISYOK15%
  • ojussa14%
  • HiChange10%
  • Smarpau7%
  • Mutsitaz6%
  • HEETA6%

Demand

Zip Wallets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Zip Wallets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zip wallets19K/yr
  • plastic zip wallets17K/yr
  • zip folders15K/yr
  • zip wallet13K/yr
  • a4 zip folder11K/yr
  • zip bags for toys11K/yr
  • zip folders a412K/yr
  • zip folder7K/yr
  • zip plastic wallets4K/yr
  • plastic wallets zip2K/yr

Reviews and returns

What reviews say buyers love and hate about Zip Wallets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Zipper Quality”
0.8%of orders come back
“zip started breaking”
A buyer, on “Zipper Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zip Wallets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data