zip wallets
Worth a lookShows low returns (0.8%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good900.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.97–£22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 111K searches
According to Flapen's Amazon United Kingdom niche tracking, zip wallets is a £68K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
zip wallets market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £75K–£93K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 3.0%
- Avg brand age
- 38 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
56
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
42%
Top 20: 77%
Open market
42%
- WISYOK15%
- ojussa14%
- HiChange10%
- Smarpau7%
- Mutsitaz6%
- HEETA6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +1.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top zip wallets search terms
- zip wallets19K/yr
- plastic zip wallets17K/yr
- zip folders15K/yr
- zip wallet13K/yr
- a4 zip folder11K/yr
- zip bags for toys11K/yr
- zip folders a412K/yr
- zip folder7K/yr
- zip plastic wallets4K/yr
- plastic wallets zip2K/yr
Top zip wallets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WISYOK A4 Plastic Zip Wallets 12pcs 33x23cm 12 Colours
WISYOK£7.394.6★143 rev
A4 Plastic Wallets File Folder Zip Lock Bags Document Wallet File Zipper Bags for Office Home School Supplies 5Pcs
ojussa£4.264.5★703 rev
A4 Zip Wallets Plastic Zip Wallets 5Pcs A4 Zip Folders Extra Thick-5Pack
HiChange£4.714.5★2,921 rev
HEETA Plastic Wallets A4 12 Pack Strong Zip Lock Bags Waterproof Plastic Zip Folders Document Wallet with Secure Zippers for Office School Homework Travel Storage 12 Colors
HEETA£9.094.7★297 rev
Smarpau 32PCS Plastic Zip Wallets 8 Sizes Mesh Zipper Bags Plastic Folders Waterproof Zip Lock Storage Bags Document Wallets for School Office Home and Travel (8 Colors)
Smarpau£12.574.6★216 rev
Newest
by launch date
adidas Unisex Power Wallet Wallet Black/White One Size
adidas£6.99183 rev
A4 Plastic Zip Wallets - 6PCS Zip Lock Bags Plastic Document Folders Mesh Zipper File Bags Waterproof Travel Storage Pouch for School Office Supplies
Supmaker£4.001,725 rev
ReePlan 24 Pack Plastic Zip Wallets 9 Sizes Waterproof PVC Zip Lock Bags Organiser Bags with Colour Zips Zip Folders for Documents Office Organisation School Stationery & Travel Storage
ReePlan£10.258 rev
12 Pcs A4 A5 Plastic Zip Wallets Mesh Document Folders
Jiujuda9£5.4485 rev
WISYOK A4 Plastic Zip Wallets 12pcs 33x23cm 12 Colours
WISYOK£7.39143 rev
Trending
90-day click momentumadidas Unisex Power Wallet Wallet Black/White One Size
adidas£6.994.6★
A4 Plastic Zip Wallets - 6PCS Zip Lock Bags Plastic Document Folders Mesh Zipper File Bags Waterproof Travel Storage Pouch for School Office Supplies
Supmaker£4.004.5★
GUGGIARI Slim Wallet for Men - Compact Soft and Minimalist Wallet to Organize Your Money Credit Cards and Keys - Secure Wallet with RFID Blocking Technology (Carbon)
GUGGIARI£13.514.3★
SCHLATUM Genuine Leather Zipper Wallet for Men RFID Blocking Large Capacity Classic Wallet with Coin Pocket ID Window Coffee Vintage & Classic
SCHLATUM£22.424.5★
WISYOK A4 Plastic Zip Wallets 12pcs 33x23cm 12 Colours
WISYOK£7.394.6★
What buyers say about zip wallets
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Value for money”
“Going strong”
“As described”
“love the colours”
“Plenty of pockets seem quite robust”
“Used to store all my son's puzzle pieces in and keep organised”
“Really great for storing lego sets”
“It has a good zip section”
“Perfect size”
What buyers complain about
“zip started breaking”
“Different sizes”
“Incorrect description”
“Absolute rubbish”
“not robust enough”
“Flimsy material”
“one of the plastic sides broke”
“Not for keeping papers flat”
“A little stiff at first”
“it took a while for the leather to ease”
Top return reasons
Common questions
- Is zip wallets profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 43 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the zip wallets niche?
- 31 brands and 56 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in zip wallets?
- Top complaints mined from reviews: Zipper Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for zip wallets peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the zip wallets niche?
- Listings span £3.97–£22.42; the average listing price is £9.33 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.