How competitive is the Zip Wallets niche on Amazon United Kingdom?

31 brands and 56 sellers compete in Zip Wallets on Amazon United Kingdom. The top 5 Zip Wallets products take 42% of clicks and its top 5 brands hold 51% of demand.

What do buyers complain about in Zip Wallets?

Zip Wallets buyers on Amazon United Kingdom complain most about Zipper Quality, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Zip Wallets niche?

Zip Wallets sells for £9.33 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.97–£22.42. The average incumbent carries 901 reviews — the moat a new listing must climb.

Zip Wallets

Zip Wallets shows low returns (0.8%), but a small market ($68K/yr) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Zip Wallets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Zip Wallets is a £68K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.

Zip Wallets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.7% over the last 90 days and 6.5% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr10K

Search volume / yr+1.7%111K

Conversion rate6.5%

Avg price£9.33

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers31 · 56

Top-5 product click share42%

Open market49%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 43 products

Top Zip Wallets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WISYOK A4 Plastic Zip Wallets 12pcs 33x23cm 12 Colours

Price: £7.39
Rating: 4.6/5
Reviews: 143
Age: 1y ago

A4 Plastic Wallets File Folder Zip Lock Bags Document Wallet File Zipper Bags for Office Home School Supplies 5Pcs

Price: £4.26
Rating: 4.5/5
Reviews: 703
Age: 3y ago

A4 Zip Wallets Plastic Zip Wallets 5Pcs A4 Zip Folders Extra Thick-5Pack

Price: £4.71
Rating: 4.5/5
Reviews: 2,921
Age: 7y ago

HEETA Plastic Wallets A4 12 Pack Strong Zip Lock Bags Waterproof Plastic Zip Folders Document Wallet with Secure Zippers for Office School Homework Travel Storage 12 Colors

Price: £9.09
Rating: 4.7/5
Reviews: 297
Age: 2y ago

Smarpau 32PCS Plastic Zip Wallets 8 Sizes Mesh Zipper Bags Plastic Folders Waterproof Zip Lock Storage Bags Document Wallets for School Office Home and Travel (8 Colors)

Price: £12.57
Rating: 4.6/5
Reviews: 216
Age: 2y ago

Newest

by launch date

adidas Unisex Power Wallet Wallet Black/White One Size

Price: £6.99
Rating: 4.6/5
Reviews: 183
Age: 1mo ago

A4 Plastic Zip Wallets - 6PCS Zip Lock Bags Plastic Document Folders Mesh Zipper File Bags Waterproof Travel Storage Pouch for School Office Supplies

Price: £4.00
Rating: 4.5/5
Reviews: 1,725
Age: 7mo ago

ReePlan 24 Pack Plastic Zip Wallets 9 Sizes Waterproof PVC Zip Lock Bags Organiser Bags with Colour Zips Zip Folders for Documents Office Organisation School Stationery & Travel Storage

Price: £10.25
Rating: 4.8/5
Reviews: 8
Age: 11mo ago

12 Pcs A4 A5 Plastic Zip Wallets Mesh Document Folders

Price: £5.44
Rating: 4.6/5
Reviews: 85
Age: 1y ago

WISYOK A4 Plastic Zip Wallets 12pcs 33x23cm 12 Colours

Price: £7.39
Rating: 4.6/5
Reviews: 143
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

42%

Top 20: 77%

Open market

42%

WISYOK15%
ojussa14%
HiChange10%
Smarpau7%
Mutsitaz6%
HEETA6%

Zip Wallets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR6.5%Products43Brands31Top 5 Brands51%OOS Rate3.0%Rating4.5★Reviews901Avg BSR#55

Peak months: Jan · busiest ÷ quietest = 1.9×

Top Zip Wallets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zip wallets19K/yr +11.5%4.7% conv.
plastic zip wallets17K/yr +1.9%5.0% conv.
zip folders15K/yr +6.0%5.2% conv.
zip wallet13K/yr -2.3%2.0% conv.
a4 zip folder11K/yr +1.7%4.9% conv.
zip bags for toys11K/yr -27.7%9.0% conv.
zip folders a412K/yr +9.3%8.3% conv.
zip folder7K/yr -2.9%4.6% conv.
zip plastic wallets4K/yr +2.4%4.5% conv.
plastic wallets zip2K/yr +47.0%4.8% conv.

What reviews say buyers love and hate about Zip Wallets

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall25%

“Good Quality”

Value For Money13%

“Value for money”

Strength8%

“Going strong”

Advertised Vs Actual Product8%

“As described”

Color5%

“love the colours”

What buyers complain about

63% of reviews

Zipper Quality13%

“zip started breaking”

Size-Overall8%

“Different sizes”

Advertised Vs Actual Product8%

“Incorrect description”

Quality-Overall7%

“Absolute rubbish”

Strength6%

“not robust enough”

Zip Wallets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

61%

2Quality-Overall

3Zipper Quality

4Strength

5Weight Heavy

Common Zip Wallets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zip Wallets 53/100 on Amazon United Kingdom — Worth a look. The niche generates £68K/yr across 43 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +1.7% over the last 90 days.