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Zip Wallets

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $68K a year here, so Zip Wallets is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£68K/yr111K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
42%top-5 click share · 31 brands · 56 sellers

Flapen Score

Zip Wallets against its category

The dotted line is the Stationery & Office Supplies average. Past it, Zip Wallets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip Wallets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zip Wallets 111K times last year and spent an estimated £68K. The top 5 brands take 51% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
6.5%
Market size, estimated
£68Ka year
Peak month
January1.9× the quietest month
Top search term
zip wallets19K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £3.97 to £22.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£3.97–£22.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£933–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #55 within Office Supplies. It carries 901 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#55in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Zip Wallets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

56

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

42%

Top 20: 77%

Open market

42%

  • WISYOK15%
  • ojussa14%
  • HiChange10%
  • Smarpau7%
  • Mutsitaz6%
  • HEETA6%

Demand

Zip Wallets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Zip Wallets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zip wallets19K/yr
  • plastic zip wallets17K/yr
  • zip folders15K/yr
  • zip wallet13K/yr
  • a4 zip folder11K/yr
  • zip bags for toys11K/yr
  • zip folders a412K/yr
  • zip folder7K/yr
  • zip plastic wallets4K/yr
  • plastic wallets zip2K/yr

Reviews and returns

What reviews say buyers love and hate about Zip Wallets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality13%−0.11

zip started breaking

Thin and flimsy & one zip broke in minutes

The zips were fiddly

Size-Overall8%−0.03

Different sizes

bit on the small side

I was expecting a bit bigger so I can put a folder of bigger files inside if needed

Advertised Vs Actual Product8%

Incorrect description

Title misleading

Not what it appears

Quality-Overall7%+1.21

Absolute rubbish

Cheap and fall apart

Awful quality

Strength6%+0.18

not robust enough

Flimsy

Weak zippers

Love

Quality-Overall25%+1.21

Good Quality

Good quality bags

Good quality wallets

Value For Money13%+1.59

Value for money

Great value

Good value

Strength8%+0.18

Going strong

Very useful items, strong bags

Strong construction

Advertised Vs Actual Product8%

As described

As advertised - no complaints

Exactly what I needed

Color5%+0.47

love the colours

Also great for my son learning his colours

Great colours

Return

0.8% Return rate 71% Fixable by listing

Size-Overall61%▇██▇▆▇

Different sizes

bit on the small side

I was expecting a bit bigger so I can put a folder of bigger files inside if needed

Quality-Overall8%▇▄▄███

Absolute rubbish

Cheap and fall apart

Awful quality

Zipper Quality4%▁▅▃▂▄█

zip started breaking

Thin and flimsy & one zip broke in minutes

The zips were fiddly

Strength3%▁▄██▃█

not robust enough

Flimsy

Weak zippers

Weight Heavy2%█▂▂▁▃▃

FAQ

Common Zip Wallets questions

Answered from the same tracked data.