Zettle Card Reader
FailThe top 5 brands take 100% of clicks, so Zettle Card Reader is a Fail.
- Flapen Score
- 46 / 100Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 4746
- Market size
- £216K/yr41K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 47 sellers
Flapen Score
Zettle Card Reader against its category
The dotted line is the Stationery & Office Supplies average. Past it, Zettle Card Reader is stronger. Inside it, weaker.
Market
The Zettle Card Reader market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zettle Card Reader 41K times last year and spent an estimated £216K. All 4 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £216Ka year
- Peak month
- November23.4× the quietest month
- Top search term
- square card reader12K searches a year
02 · Price
A sale here is worth £56.45.
Listings sell for £56.45 on average, from £13.06 to £134.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £56.45 that is £14K to £28K a year per listing.
- Average price
- £56.45inside the $15 to $100 sweet spot
- Price range
- £13.06–£134.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £14K–£28K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #242 within Office Electronics. It carries 2,066 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 73%
- Out of stock, average day
- 19.2%
- Average rank
- #242in Office Electronics
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,066per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Zettle Card Reader products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Square Card Reader - 2nd Gen (UK Version) | Bluetooth Connectivity | Accepts Contactless Chip & PIN Apple and Google Pay | Long Battery Life | No Contracts with Fast and Secure Payments
- Price
- £13.06
- Rating
- 4.2/5
- Reviews
- 925
- Age
- 3y ago

PayPal Reader White
- Price
- £43.52
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1y ago

Square Terminal (UK Version) | All-in-one Card Reader Device | Take Contactless Chip & PIN Apple and Google Pay Payments Quickly and Easily | Print Receipts and Effortlessly Run Your Business
- Price
- £101.05
- Rating
- 4.4/5
- Reviews
- 370
- Age
- 6y ago

SumUp Solo Lite Portable Card Reader | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £19.26
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 1y ago

Zettle by PayPal Zettle Payment Terminal By Paypal (Without Barcode Reader)
- Price
- £113.88
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4y ago
Trending
90-day click momentum
SumUp Solo Lite Portable Card Reader | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £19.26
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 1y ago

Square Stand - 2nd Gen (UK Version) | iPad POS and Payment Terminal | USB-C Connectivity | Accepts Contactless and Chip & PIN | Easily Manage Online Orders Inventory and Appointments
- Price
- £77.60
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

PayPal Reader White
- Price
- £43.52
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1y ago

PayPal Reader Black
- Price
- £44.20
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 1y ago

PayPal Reader White
- Price
- £44.15
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Square Handheld (UK Version) | Portable POS with Barcode Scanner | Accepts Contactless and Chip & PIN Payments | Splashproof & Dustproof - Ideal for Restaurants Retail Beauty and Services
- Price
- £134.02
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 11mo ago

PayPal Reader White
- Price
- £43.52
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 1y ago

PayPal Reader White
- Price
- £44.15
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1y ago

PayPal Reader Black
- Price
- £44.20
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 1y ago

SumUp Solo Lite Portable Card Reader | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £19.26
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Square63%
- PayPal19%
- SUMUP13%
- Zettle by PayPal5%
- Open — no brand owns it (0%)
Demand
Zettle Card Reader search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 23.4×
Search terms
Top Zettle Card Reader search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- square card reader12K/yr
- zettle card reader8K/yr
- square reader5K/yr
- izettle card reader4K/yr
- paypal card reader4K/yr
- zettle3K/yr
- zettle card reader 23K/yr
- square card reader uk2K/yr
Reviews and returns
What reviews say buyers love and hate about Zettle Card Reader
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no charging indicator
Poor charge
then unable to charge
Doesnt work
Not enough functionality
It seems completely non-functional straight out of the box
Very expensive rates
honestly not worth it
WASTE OF MONEY
The app also doesn't work MOST of the time
Only 4* because there can be log on problems
it just wouldn't connect
Could not connect to my phone despite testing it
loses connection alot
Love
Easy to use
Easy to usr
So easy to use a great little machine
Decent quality, easy to connect to any mobile phone
Great piece of kit
Very good quality
Good value for money
CHEAP PRICE
Great savings
No problem with connecting
connects quickly to my phone
Very easy to connect and use
Really easy to set up
similar product I bought in the past, this was easy to set up and actually works
It was super easy to set up including setting up the SumUp merchant account
Return
3.6% Return rate 1% Fixable by listing
it just wouldn't connect
Could not connect to my phone despite testing it
loses connection alot
Doesnt work
Not enough functionality
It seems completely non-functional straight out of the box
no charging indicator
Poor charge
then unable to charge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zettle Card Reader questions
Answered from the same tracked data.









