Yellow Paper
soft demand (-22.2% this quarter) — Yellow Paper doesn't clear our bar today.
Flapen Score
Is Yellow Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yellow Paper is a £58K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.
Yellow Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.2% over the last 90 days and 16.8% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Yellow Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawksbill Bright Yellow Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
Q-Connect Yellow A4 Copier Paper 80gsm Ream (Pack of 500) KF01096
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 16y ago
Hawksbill Pale Yellow Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.98
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
![5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Yellow [500 Sheets]](https://m.media-amazon.com/images/I/31pHfjG+XbL.jpg)
5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Yellow [500 Sheets]
- Price
- £11.20
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 11y ago
Q-Connect Bright Yellow Coloured A4 Copier Paper 80gsm Ream (Pack of 500)
- Price
- £8.59
- Rating
- 4.6/5
- Reviews
- 888
- Age
- 19y ago
Trending
90-day click momentumHawksbill Bright Yellow Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Light Yellow
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Yellow
- Price
- £9.89
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Yellow [500 Sheets]
- Price
- £11.20
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 11y ago
![5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Deep Yellow [500 Sheets]](https://m.media-amazon.com/images/I/41CCf8sRFfL.jpg)
5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Deep Yellow [500 Sheets]
- Price
- £13.73
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 11y ago
Newest
by launch date50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Yellow
- Price
- £9.89
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Light Yellow
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
Pack of 100 A4 Light Yellow Coloured Paper 75gsm Sheets
- Price
- £6.35
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Hawksbill Bright Yellow Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
Hawksbill Pale Yellow Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.98
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
25
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- Hawksbill43%
- Q-Connect21%
- 5 Star16%
- Vokenforu6%
- Baker Ross5%
- DJP4%
- Open — no brand owns it (2 brands, 5%)
Yellow Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Yellow Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yellow paper20K/yr
- yellow a4 paper11K/yr
- a4 yellow paper4K/yr
- yellow printer paper a43K/yr
- yellow paper a43K/yr
What reviews say buyers love and hate about Yellow Paper
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality”
“Good paper for printing”
“great to be able to get a pack of all the same colour for certain crafts”
“Good value”
“Good quality paper with a strong yellow colour”
What buyers complain about
56% of reviews“WHITE PAPER INSIDE NOT YELLOW”
“I would have liked it a little thicker”
“I do prefer this softer yellow colour rather than the very bright yellow”
Yellow Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yellow Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
