yellow highlighters
Skip itPrices mostly outside the sweet spot ($1.32–$10.96) — this niche doesn't clear our bar today.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,556.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 42K searches
Price range
Bad£1.32–£10.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yellow highlighters is a £50K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
yellow highlighters market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £55K–£68K
- units × avg price
- Conversion rate
- 21.9%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 5.6%
- Avg brand age
- 92 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
61
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- STABILO40%
- Q-Connect13%
- 12PA10%
- Amazon Basics9%
- Kores8%
- Shuttle Art3%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -5.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Top yellow highlighters search terms
- yellow highlighters27K/yr
- yellow highlighter7K/yr
- highlighters yellow4K/yr
- yellow highlighter pens4K/yr
Top yellow highlighters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STABILO BOSS ORIGINAL - Highlighter
STABILO£4.514.7★7,568 rev
Q-Connect Yellow Highlighter Pen (Pack of 10)
Q-Connect£3.424.6★166 rev
STABILO BOSS ORIGINAL - Highlighter
STABILO£9.004.7★4,086 rev
12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)
12PA£2.524.6★6,614 rev
Amazon Basics Tank Style Highlighters - Chisel Tip Yellow 12-Pack
Amazon Basics£4.124.7★8,814 rev
Newest
by launch date
APXEL 30pcs Fluorescent Highlighter Pens Yellow Pastel Highlighters Quick Dry Part Art Marker Pen Highlighters for Adults & Kids Stationary Supplies (Yellow)
APXEL£7.0718 rev
Essential Arts Square Yellow Highlighter Pen Pack of 10 | Chisel Tip Fluorescent Highlight Marker Pens for Office School Art and Business
Essential Arts£4.8273 rev
Eziglide 10-Pack Yellow Highlighter Pens Chisel Tip Markers (1-4.5mm)
Eziglide£7.86472 rev
Amazon Basics Tank Style Highlighters - Chisel Tip Yellow 12-Pack
Amazon Basics£4.128,814 rev
12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)
12PA£2.526,614 rev
Trending
90-day click momentumAPXEL 30pcs Fluorescent Highlighter Pens Yellow Pastel Highlighters Quick Dry Part Art Marker Pen Highlighters for Adults & Kids Stationary Supplies (Yellow)
APXEL£7.074.0★
Kores - Yellow Fluorescent Highlighter Pen - High Liner Plus Fluorescent Water Based-Ink Highlighter Pen with Ergonomic Shape - Stationery School Supplies Office Supplies - Single Pack
Kores£1.324.6★
Eziglide 10-Pack Yellow Highlighter Pens Chisel Tip Markers (1-4.5mm)
Eziglide£7.864.6★
Pelikan Highlighters Box of 10 Neon Yellow Chisel Tip Quick Drying Water-Based Markers Exam Study & Office Highlighting
Pelikan£5.734.6★
12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)
12PA£2.524.6★
What buyers say about yellow highlighters
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Quality product”
“My favourite yellow highlighters”
“Nice and bright”
“Brilliant pens and last longer than others I have used”
“Useful”
“It works well”
“Yellow Highlighter 10 pieces which is amazing”
“They last forever”
“Perfect for work”
What buyers complain about
“Colour fades”
“Doesn't dry out”
“the ones with the dark tips were already dried out”
“didn't last 5 minutes”
“Very poor quality product”
“Not very bright”
Top return reasons
Common questions
- Is yellow highlighters profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the yellow highlighters niche?
- 13 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in yellow highlighters?
- Top complaints mined from reviews: Color, Drying Time, Moist/Dry. The return rate is 0.1%.
- When does demand for yellow highlighters peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the yellow highlighters niche?
- Listings span £1.32–£10.96; the average listing price is £5.46 (sweet spot $15–$100). The average incumbent carries 2,556 reviews — the moat a new listing must climb.