Yellow Highlighters
FailPrices span $1.32–$10.96, mostly outside the sweet spot, so Yellow Highlighters is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £50K/yr42K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 61 sellers
Flapen Score
Yellow Highlighters against its category
The dotted line is the Stationery & Office Supplies average. Past it, Yellow Highlighters is stronger. Inside it, weaker.
Market
The Yellow Highlighters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yellow Highlighters 42K times last year and spent an estimated £50K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
21.9% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 21.9%
- Market size, estimated
- £50Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- yellow highlighters27K searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £1.32 to £10.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.46 that is £3K to £4K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £1.32–£10.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #59 within Pens, Pencils & Writing Supplies. It carries 2,556 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 5.6%
- Average rank
- #59in Pens, Pencils & Writing Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,556per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Yellow Highlighters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STABILO BOSS ORIGINAL - Highlighter
- Price
- £4.51
- Rating
- 4.7/5
- Reviews
- 7,568
- Age
- 15y ago
Q-Connect Yellow Highlighter Pen (Pack of 10)
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 16y ago
STABILO BOSS ORIGINAL - Highlighter
- Price
- £9.00
- Rating
- 4.7/5
- Reviews
- 4,086
- Age
- 19y ago
12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)
- Price
- £2.52
- Rating
- 4.6/5
- Reviews
- 6,614
- Age
- 5y ago
Amazon Basics Tank Style Highlighters - Chisel Tip Yellow 12-Pack
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 8,814
- Age
- 4y ago
Trending
90-day click momentum
APXEL 30pcs Fluorescent Highlighter Pens Yellow Pastel Highlighters Quick Dry Part Art Marker Pen Highlighters for Adults & Kids Stationary Supplies (Yellow)
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 9mo ago
Kores - Yellow Fluorescent Highlighter Pen - High Liner Plus Fluorescent Water Based-Ink Highlighter Pen with Ergonomic Shape - Stationery School Supplies Office Supplies - Single Pack
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 10y ago
Eziglide 10-Pack Yellow Highlighter Pens Chisel Tip Markers (1-4.5mm)
- Price
- £7.86
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 3y ago
Pelikan Highlighters Box of 10 Neon Yellow Chisel Tip Quick Drying Water-Based Markers Exam Study & Office Highlighting
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 6y ago
12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)
- Price
- £2.52
- Rating
- 4.6/5
- Reviews
- 6,614
- Age
- 5y ago
Newest
by launch dateAPXEL 30pcs Fluorescent Highlighter Pens Yellow Pastel Highlighters Quick Dry Part Art Marker Pen Highlighters for Adults & Kids Stationary Supplies (Yellow)
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 9mo ago
Essential Arts Square Yellow Highlighter Pen Pack of 10 | Chisel Tip Fluorescent Highlight Marker Pens for Office School Art and Business
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2y ago
Eziglide 10-Pack Yellow Highlighter Pens Chisel Tip Markers (1-4.5mm)
- Price
- £7.86
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 3y ago
Amazon Basics Tank Style Highlighters - Chisel Tip Yellow 12-Pack
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 8,814
- Age
- 4y ago
12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)
- Price
- £2.52
- Rating
- 4.6/5
- Reviews
- 6,614
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
61
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- STABILO40%
- Q-Connect13%
- 12PA10%
- Amazon Basics9%
- Kores8%
- Shuttle Art3%
- Open — no brand owns it (7 brands, 17%)
Demand
Yellow Highlighters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Yellow Highlighters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yellow highlighters27K/yr
- yellow highlighter7K/yr
- highlighters yellow4K/yr
- yellow highlighter pens4K/yr
Reviews and returns
What reviews say buyers love and hate about Yellow Highlighters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Colour fades
Colour isnt bright
the yellow pops up
Doesn't dry out
the ones with the dark tips were already dried out
didn't last 5 minutes
Very poor quality product
Love
Fair price
Great value
Good price
Quality product
Superb item
Perfect, works very well, would buy again
My favourite yellow highlighters
All are yellow. = the option I chose
Nice and bright
the glow is ace
Brilliant pens and last longer than others I have used
Return
0.1% Return rate 60% Fixable by listing
Colour fades
Colour isnt bright
the yellow pops up
Very poor quality product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yellow Highlighters questions
Answered from the same tracked data.