How competitive is the Yellow Highlighters niche on Amazon United Kingdom?

13 brands and 61 sellers compete in Yellow Highlighters on Amazon United Kingdom. The top 5 Yellow Highlighters products take 64% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Yellow Highlighters?

Yellow Highlighters buyers on Amazon United Kingdom complain most about Color, Drying Time, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Yellow Highlighters niche?

Yellow Highlighters sells for £5.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.32–£10.96. The average incumbent carries 2,556 reviews — the moat a new listing must climb.

Yellow Highlighters

prices mostly outside the sweet spot ($1.32–$10.96) — Yellow Highlighters doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Yellow Highlighters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yellow Highlighters is a £50K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.

Yellow Highlighters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 21.9% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr13K

Search volume / yr-5.8%42K

Conversion rate21.9%

Avg price£5.46

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 61

Top-5 product click share64%

Open market20%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Yellow Highlighters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STABILO BOSS ORIGINAL - Highlighter

Price: £4.51
Rating: 4.7/5
Reviews: 7,568
Age: 15y ago

Q-Connect Yellow Highlighter Pen (Pack of 10)

Price: £3.42
Rating: 4.6/5
Reviews: 166
Age: 16y ago

STABILO BOSS ORIGINAL - Highlighter

Price: £9.00
Rating: 4.7/5
Reviews: 4,086
Age: 19y ago

12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)

Price: £2.52
Rating: 4.6/5
Reviews: 6,614
Age: 5y ago

Amazon Basics Tank Style Highlighters - Chisel Tip Yellow 12-Pack

Price: £4.12
Rating: 4.7/5
Reviews: 8,814
Age: 4y ago

Newest

by launch date

APXEL 30pcs Fluorescent Highlighter Pens Yellow Pastel Highlighters Quick Dry Part Art Marker Pen Highlighters for Adults & Kids Stationary Supplies (Yellow)

Price: £7.07
Rating: 4.0/5
Reviews: 18
Age: 9mo ago

Essential Arts Square Yellow Highlighter Pen Pack of 10 | Chisel Tip Fluorescent Highlight Marker Pens for Office School Art and Business

Price: £4.82
Rating: 4.4/5
Reviews: 73
Age: 2y ago

Eziglide 10-Pack Yellow Highlighter Pens Chisel Tip Markers (1-4.5mm)

Price: £7.86
Rating: 4.6/5
Reviews: 472
Age: 3y ago

Amazon Basics Tank Style Highlighters - Chisel Tip Yellow 12-Pack

Price: £4.12
Rating: 4.7/5
Reviews: 8,814
Age: 4y ago

12PA 2 Yellow Highlighters | Stationery Supplies | Student University Essentials | Multipack (2)

Price: £2.52
Rating: 4.6/5
Reviews: 6,614
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

STABILO40%
Q-Connect13%
12PA10%
Amazon Basics9%
Kores8%
Shuttle Art3%
Open — no brand owns it (7 brands, 17%)

Yellow Highlighters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR21.9%Products16Brands13Top 5 Brands80%OOS Rate5.6%Rating4.6★Reviews2,556Avg BSR#59

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Top Yellow Highlighters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yellow highlighters27K/yr -5.2%22.7% conv.
yellow highlighter7K/yr -23.2%18.6% conv.
highlighters yellow4K/yr +0.6%20.5% conv.
yellow highlighter pens4K/yr +16.5%23.0% conv.

What reviews say buyers love and hate about Yellow Highlighters

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money33%

“Fair price”

Quality-Overall24%

“Quality product”

Color7%

“My favourite yellow highlighters”

Brightness/Shine/Glow7%

“Nice and bright”

Pen/Pencil Quality5%

“Brilliant pens and last longer than others I have used”

What buyers complain about

86% of reviews

Color31%

“Colour fades”

Drying Time17%

“Doesn't dry out”

Moist/Dry17%

“the ones with the dark tips were already dried out”

Durability8%

“didn't last 5 minutes”

Quality-Overall8%

“Very poor quality product”

Yellow Highlighters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

60%

2Quality-Overall

20%

3Functionality-Overall

20%

Common Yellow Highlighters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Highlighters 40/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.