writing sets for girls
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great196.44avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.02–£19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, writing sets for girls is a £16K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
writing sets for girls market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £13K–£17K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 79%
- Out of stock
- 12.5%
- Avg brand age
- 27 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
47
Top-5 brand share
66%
Top 20: 94%
Top-5 click share
36%
Top 20: 75%
Open market
30%
- Rachel Ellen Designs Ltd36%
- Xqzbmt10%
- WERNNSAI10%
- Petit Collage7%
- Pinboov5%
- Candcamp4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -3.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top writing sets for girls search terms
- rachel ellen11K/yr
- kids writing set8K/yr
- kids letter writing set8K/yr
- writing sets for girls10K/yr
- girls writing set6K/yr
- childrens writing set7K/yr
- rachel ellen writing set4K/yr
- letter writing sets for girls2K/yr
- letter writing sets for kids559/yr
- rachel ellen designs ltd60/yr
Top writing sets for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
54pcs Letter Writing Set - 36 Writing Paper and 18 Envelopes Cute Lined Stationery for Kids & Women Girls to Writing Letters Invitations Poem Office School Supplies (Style 1)
Xqzbmt£5.264.8★7 rev
Rachel Ellen Over The Rainbow Childrens Letter Writing Set Wallet Designs
Rachel Ellen Designs Ltd£7.844.8★183 rev
Rachel Ellen Love Our Planet Writing Set
Rachel Ellen Designs Ltd£7.534.8★48 rev
My Stationery Set
Petit Collage£13.144.4★395 rev
Rachel Ellen Unicorn Writing Set Multicolor 160mm x 220mm AMZ-SNL_UK_29117
Rachel Ellen Designs Ltd£7.504.8★527 rev
Newest
by launch date
160 Pcs Mermaid Watercolor Letter Writing Paper and Envelopes for Kids
Pinboov£8.3121 rev
36PCS Kids Writing Paper and Envelopes Set for Student Cute Cartoon Animal
Solbrezeni£5.510 rev
160 Pcs Watercolour Writing Paper and Envelopes for Invitations and Letters
Pinboov£7.0821 rev
54pcs Letter Writing Set - 36 Writing Paper and 18 Envelopes Cute Lined Stationery for Kids & Women Girls to Writing Letters Invitations Poem Office School Supplies (Style 1)
Xqzbmt£5.267 rev
Writing Paper and Envelopes Set 160 Sheets of A5 Watercolor Stationery with 60 Stickers 10 Colors Colorful Lined Stationery Letter Writing Set for Love Letters Invitations Greeting Cards
AOROPS£7.5226 rev
Trending
90-day click momentum160 Pcs Mermaid Watercolor Letter Writing Paper and Envelopes for Kids
Pinboov£8.314.0★
36PCS Kids Writing Paper and Envelopes Set for Student Cute Cartoon Animal
Solbrezeni£5.510.0★
Writing Paper and Envelopes Set 160 Sheets of A5 Watercolor Stationery with 60 Stickers 10 Colors Colorful Lined Stationery Letter Writing Set for Love Letters Invitations Greeting Cards
AOROPS£7.524.4★
54pcs Letter Writing Set - 36 Writing Paper and 18 Envelopes Cute Lined Stationery for Kids & Women Girls to Writing Letters Invitations Poem Office School Supplies (Style 1)
Xqzbmt£5.264.8★
Candcamp 41 Pcs Letter Writing Set with 24 Writing Paper 12 Envelopes 2 Cute Pen and 3 Set of Cute Sealing Stickers for Letters Poetry Invitations Greeting Cards & Thank You Letters
Candcamp£5.294.2★
What buyers say about writing sets for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“If you're expecting top notch quality then you'll be disappointed *but* compared to some other similar sets this is good”
“engaging for young children”
“This is a beautiful set of writing paper”
“Fun gift”
“Beautiful colours”
“The design of the notebooks is very pretty”
“Lovely writing set”
“Amazing very good present if your child enjoys writting books great for imagination”
“It is easy to use”
What buyers complain about
“It is small,”
“Paper not good colour was like printer was running out of ink 🤔envelopes was good”
“It cost over £20”
“Paper does not fit the envelope”
“the washi tapes didnt stick”
“The quality is fairly basic”
“There is a hidden compartment within it”
“Not practical”
“as its gift I await results when given”
“I really wish it was double sided”
Top return reasons
Common questions
- Is writing sets for girls profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 52 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the writing sets for girls niche?
- 31 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in writing sets for girls?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 0.5%.
- When does demand for writing sets for girls peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the writing sets for girls niche?
- Listings span £4.02–£19.80; the average listing price is £8.47 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.