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Writing Sets for Girls

Fail

Shoppers spend only $16K a year here, so Writing Sets for Girls is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£16K/yr56K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
36%top-5 click share · 31 brands · 47 sellers

Flapen Score

Writing Sets for Girls against its category

The dotted line is the Stationery & Office Supplies average. Past it, Writing Sets for Girls is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Writing Sets for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Writing Sets for Girls 56K times last year and spent an estimated £16K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.4%
Market size, estimated
£16Ka year
Peak month
December4.1× the quietest month
Top search term
rachel ellen11K searches a year

02 · Price

A sale here is worth £8.47.

Listings sell for £8.47 on average, from £4.02 to £19.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.47 that is £0 to £847 a year per listing.

Average price
£8.47under the $15 to $100 sweet spot
Price range
£4.02–£19.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£847
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #229 within Paper. It carries 196 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
12.5%
Average rank
#229in Paper
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Writing Sets for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£484£968£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

31 rising

Sellers

47

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

36%

Top 20: 75%

Open market

30%

  • Rachel Ellen Designs Ltd36%
  • Xqzbmt10%
  • WERNNSAI10%
  • Petit Collage7%
  • Pinboov5%
  • Candcamp4%

Demand

Writing Sets for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Writing Sets for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rachel ellen11K/yr
  • kids writing set8K/yr
  • kids letter writing set8K/yr
  • writing sets for girls10K/yr
  • girls writing set6K/yr
  • childrens writing set7K/yr
  • rachel ellen writing set4K/yr
  • letter writing sets for girls2K/yr
  • letter writing sets for kids559/yr
  • rachel ellen designs ltd60/yr

Reviews and returns

What reviews say buyers love and hate about Writing Sets for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.12

It is small,

rhe envelopes are too small

The lines are huge wide though so I just draw another in between them

Paper Quality10%−0.04

Paper not good colour was like printer was running out of ink 🤔envelopes was good

you have to fold the paper very strange to fit into envelopes that are 2 small

Good a quality paper - envelopes very bad fit for paper

Value For Money9%−0.02

It cost over £20

Expensive for what it is

You dont get much for the price

Paper Compatibility9%−0.06

Paper does not fit the envelope

The paper is too long for the envelopes

The paper does not fit the envelope

Adhesion/Stickiness8%−0.02

the washi tapes didnt stick

Only negative thing no adhesion on envelopes

Envelopes aren't sticky

Love

Value For Money17%−0.02

Excellent value

Great kit at a great price

Good value

Quality-Overall14%+0.33

If you're expecting top notch quality then you'll be disappointed *but* compared to some other similar sets this is good

Good quality set

Good quality

Fun/Entertainment Experience11%+0.71

engaging for young children

Creative Fun For Kids

Engaging and interesting

Paper Quality11%−0.04

This is a beautiful set of writing paper

Lovely colourful paper

Great paper

Gifting Purpose10%+1.02

Fun gift

It was a gift

Brilliant gift

Return

0.5% Return rate 29% Fixable by listing

Size-Overall22%▁▃▆▃▄█

It is small,

rhe envelopes are too small

The lines are huge wide though so I just draw another in between them

Gifting Purpose19%▁▇▇▇▁█

as its gift I await results when given

Quality-Overall13%█▃▃▄▁▂

The quality is fairly basic

Bad quality

Not the best

Value For Money11%▁▄▁▄▆█

It cost over £20

Expensive for what it is

You dont get much for the price

Adhesion/Stickiness5%▁▁▅█▁▅

the washi tapes didnt stick

Only negative thing no adhesion on envelopes

Envelopes aren't sticky

FAQ

Common Writing Sets for Girls questions

Answered from the same tracked data.