Writing Paper
MaybeReturns run at only 0.6% of orders. But prices span $1.56–$16.48, mostly outside the sweet spot, so Writing Paper is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £154K/yr483K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 33%top-5 click share · 37 brands · 81 sellers
Flapen Score
Writing Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Writing Paper is stronger. Inside it, weaker.
Market
The Writing Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Writing Paper 483K times last year and spent an estimated £154K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 483K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £154Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- writing paper83K searches a year
02 · Price
A sale here is worth £6.80.
Listings sell for £6.80 on average, from £1.56 to £16.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.80 that is £2K to £3K a year per listing.
- Average price
- £6.80under the $15 to $100 sweet spot
- Price range
- £1.56–£16.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #132 within Notebooks, Writing Pads & Diaries. It carries 309 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #132in Notebooks, Writing Pads & Diaries
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 309per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 25 launches as successful.
25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Writing Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
24 PCS Writing Stationery Paper with 12 PCS Envelops Stationary Paper and Envelopes Set Unique Flower Design Writing Paper and Envelopes Lined Letter Writing Set for Invitation Gifts (6 Sets)
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 4y ago
Basildon Bond Luxury Writing Pad with 40 Sheets - White Duke (137 x 178mm)
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 2,174
- Age
- 9y ago
Basildon Bond No.2 Duke Champagne Letter Writing Set Includes Writing Pad & Envelopes
- Price
- £8.25
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 5y ago
Just Stationery 4130 Writing Set with 60 Sheets 30 Envelopes and Pen
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 683
- Age
- 12y ago
Lalo 61000L -Velin Pur Coton A correspondence set including 10 A5 125g sheets and 5 gummed envelopes C6 11.4x16.2 cm Vellum pure cotton Cream Straight
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8y ago
Trending
90-day click momentum
Candcamp Letter Writing Set with 48 Pcs Writing Paper and 24 Pcs Envelopes
- Price
- £4.57
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 6mo ago
Stationery Paper and Envelopes Sets Letter Writing Set Stationery Se
- Price
- £4.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
TGSC | William Morris - Strawberry Thief Gifted Stationery Letter Writing Sets | Ballpoint Pen with 32 x A5 Letter Paper Sheets & 16 x Envelopes | Writing Paper & Envelopes
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
54pcs Letter Writing Set - 36 Writing Paper and 18 Envelopes Cute Lined Stationery for Kids & Women Girls to Writing Letters Invitations Poem Office School Supplies (Style 1)
- Price
- £5.26
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago
Luckwaii 22 PCS Writing Paper and Envelopes Sets 10 A5 Kraft Letter Paper 6 Vintage Envelopes and 6 Wax Seals Letter and Envelope Set for Gifts Wedding Birthday Greeting Cards (Dark Red & Off-White
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago
Newest
by launch dateStationery Paper and Envelopes Sets Letter Writing Set Stationery Se
- Price
- £4.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Candcamp Letter Writing Set with 48 Pcs Writing Paper and 24 Pcs Envelopes
- Price
- £4.57
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 6mo ago
TGSC | William Morris - Strawberry Thief Gifted Stationery Letter Writing Sets | Ballpoint Pen with 32 x A5 Letter Paper Sheets & 16 x Envelopes | Writing Paper & Envelopes
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
Floral Letter Writing Paper and Envelopes Set 32 Vintage Stationery Paper Sheets & 16 Kraft Peel & Seal Envelopes Printer Friendly Letter Writing Sets for Greeting Cards Party Invitations Gifts
- Price
- £7.61
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 8mo ago
160 Pcs Watercolour Writing Paper and Envelopes for Invitations and Letters
- Price
- £7.08
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
81
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
33%
Top 20: 66%
Open market
43%
- Basildon Bond24%
- BBLIKE10%
- Just stationery8%
- Candcamp6%
- Pinboov4%
- The Gifted Stationery Co. Ltd.4%
Demand
Writing Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Writing Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- writing paper83K/yr
- letter writing set87K/yr
- writing paper and envelopes71K/yr
- letter paper34K/yr
- letter writing paper and envelopes32K/yr
- writing set38K/yr
- letter writing paper22K/yr
- writing paper and envelopes sets21K/yr
- letter paper and envelopes sets13K/yr
- basildon bond writing paper11K/yr
Reviews and returns
What reviews say buyers love and hate about Writing Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the paper weight a little on the thin side
the paper is of poor quality not the vellum type I was expecting
Not the best quality paper
Small size
The pad is very small
It is quite large
that they are non adhesive
The envelopes have no glue
Envelopes aren't sticky
Overpriced
definitely not worth the price
I feel it is way over priced
Rubbish
paper is poor quality
Bad quality
Love
Lovely colourful paper
Great paper
Beautiful paper
Good quality and fast delivery
Reasonable quality for the price
Amazing quality
reasonably priced
Good price
Great value
PERFECT FOR WRITING
smooth to write on
Lovely to write on
The designs are beautiful
Pretty design
A lovely combination of various designs
Return
0.6% Return rate 63% Fixable by listing
Small size
The pad is very small
It is quite large
the paper weight a little on the thin side
the paper is of poor quality not the vellum type I was expecting
Not the best quality paper
Rubbish
paper is poor quality
Bad quality
From then photos you can't see that
my own fault for not reading descriptions properly
the picture not the same as was delivered
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Writing Paper questions
Answered from the same tracked data.