Writing Paper
MaybeAn estimated 0.6% of orders come back. But prices span $1.56–$16.48, mostly outside the sweet spot, so Writing Paper is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £154K/yr483K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 33%top-5 click share · 37 brands · 81 sellers
Flapen Score
Writing Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Writing Paper is stronger. Inside it, weaker.
Market
The Writing Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Writing Paper 483K times last year and spent an estimated £154K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 483K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £154Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- writing paper83K searches a year
02 · Price
A sale here is worth £6.80.
Listings sell for £6.80 on average, from £1.56 to £16.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.80 that is £2K to £3K a year per listing.
- Average price
- £6.80under the $15 to $100 sweet spot
- Price range
- £1.56–£16.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #132 within Notebooks, Writing Pads & Diaries. It carries 309 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #132in Notebooks, Writing Pads & Diaries
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 309per listing
- Listings tracked
- 58
04 · Newcomers
0 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Writing Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
24 PCS Writing Stationery Paper with 12 PCS Envelops Stationary Paper and Envelopes Set Unique Flower Design Writing Paper and Envelopes Lined Letter Writing Set for Invitation Gifts (6 Sets)
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 4y ago

Basildon Bond Luxury Writing Pad with 40 Sheets - White Duke (137 x 178mm)
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 2,174
- Age
- 9y ago

Basildon Bond No.2 Duke Champagne Letter Writing Set Includes Writing Pad & Envelopes
- Price
- £8.25
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 5y ago

Just Stationery 4130 Writing Set with 60 Sheets 30 Envelopes and Pen
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 683
- Age
- 12y ago

Lalo 61000L -Velin Pur Coton A correspondence set including 10 A5 125g sheets and 5 gummed envelopes C6 11.4x16.2 cm Vellum pure cotton Cream Straight
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8y ago
Trending
estimated 90-day click momentum
Candcamp Letter Writing Set with 48 Pcs Writing Paper and 24 Pcs Envelopes
- Price
- £4.57
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 6mo ago

Stationery Paper and Envelopes Sets Letter Writing Set Stationery Se
- Price
- £4.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

TGSC | William Morris - Strawberry Thief Gifted Stationery Letter Writing Sets | Ballpoint Pen with 32 x A5 Letter Paper Sheets & 16 x Envelopes | Writing Paper & Envelopes
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

54pcs Letter Writing Set - 36 Writing Paper and 18 Envelopes Cute Lined Stationery for Kids & Women Girls to Writing Letters Invitations Poem Office School Supplies (Style 1)
- Price
- £5.26
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago

Luckwaii 22 PCS Writing Paper and Envelopes Sets 10 A5 Kraft Letter Paper 6 Vintage Envelopes and 6 Wax Seals Letter and Envelope Set for Gifts Wedding Birthday Greeting Cards (Dark Red & Off-White
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago
Newest
by launch date
Stationery Paper and Envelopes Sets Letter Writing Set Stationery Se
- Price
- £4.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Candcamp Letter Writing Set with 48 Pcs Writing Paper and 24 Pcs Envelopes
- Price
- £4.57
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 6mo ago

TGSC | William Morris - Strawberry Thief Gifted Stationery Letter Writing Sets | Ballpoint Pen with 32 x A5 Letter Paper Sheets & 16 x Envelopes | Writing Paper & Envelopes
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

Floral Letter Writing Paper and Envelopes Set 32 Vintage Stationery Paper Sheets & 16 Kraft Peel & Seal Envelopes Printer Friendly Letter Writing Sets for Greeting Cards Party Invitations Gifts
- Price
- £7.61
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 8mo ago

160 Pcs Watercolour Writing Paper and Envelopes for Invitations and Letters
- Price
- £7.08
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
37 falling
Sellers
81
Est. top-5 brand share
53%
Top 20: 86%
Est. top-5 click share
33%
Top 20: 66%
Open market
43%
- Basildon Bond24%
- BBLIKE10%
- Just stationery8%
- Candcamp6%
- Pinboov4%
- The Gifted Stationery Co. Ltd.4%
Demand
Writing Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Writing Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- writing paper83K/yr
- letter writing set87K/yr
- writing paper and envelopes71K/yr
- letter paper34K/yr
- letter writing paper and envelopes32K/yr
- writing set38K/yr
- letter writing paper22K/yr
- writing paper and envelopes sets21K/yr
- letter paper and envelopes sets13K/yr
- basildon bond writing paper11K/yr
Reviews and returns
What reviews say buyers love and hate about Writing Paper
We read the reviews and the return reasons for every product selling here.
“the paper weight a little on the thin side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Writing Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









