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Writing Pad

Fail

The top 5 brands take 93% of clicks, so Writing Pad is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£113K/yr134K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
53%top-5 click share · 9 brands · 76 sellers

Flapen Score

Writing Pad against its category

The dotted line is the Stationery & Office Supplies average. Past it, Writing Pad is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Writing Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Writing Pad 134K times last year and spent an estimated £113K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
11.3%
Market size, estimated
£113Ka year
Peak month
September1.7× the quietest month
Top search term
pukka pads a546K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £0.91 to £20.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.47 that is £6K to £7K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£0.91–£20.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #87 within Notebooks, Writing Pads & Diaries. It carries 7,265 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
78%
Out of stock, average day
5.0%
Average rank
#87in Notebooks, Writing Pads & Diaries
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,265per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Writing Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

76

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

5%

  • Pukka Pad71%
  • Amazon Basics11%
  • SUMMIT4%
  • Silvine3%
  • Q-Connect3%
  • Rhino2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Writing Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Writing Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pukka pads a546K/yr
  • writing pads22K/yr
  • pukka pad a517K/yr
  • a5 pukka pad12K/yr
  • jotters12K/yr
  • a5 note pads8K/yr
  • a5 pads6K/yr
  • a5 writing pad4K/yr
  • paper notebook4K/yr
  • a5 jotter3K/yr

Reviews and returns

What reviews say buyers love and hate about Writing Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%+1.29

expensive for what they are

Overpriced

Bit pricey

Advertised Vs Actual Product17%−0.10

The photograph is misleading

Wrong description of the product

I find the advert misleading

Paper Quality15%−0.03

Not the best quality paper

Paper is quite thin

The paper in previous brands was very thin

Size-Overall14%−0.08

Too small

smaller than i thought

Deceptivelg small, theyll do

Thickness6%−0.05

it feels a bit too thick/cheap

Paper is quite thin

they are so thin

Love

Value For Money32%+1.29

Excellent value for money

GOOD VALUE

Excellent value for money

Quality-Overall24%+1.77

Reasonable quality for the price

First, the build quality is solid

Excellent product

Paper Quality11%−0.03

Good quality, smooth paper and a nice thickness

and nice quality paper

Good finish on paper - no bleed

Advertised Vs Actual Product10%−0.10

As shown

Exactly as shown

Works as expected

Writing Experience5%+0.61

lovely to write on

PERFECT FOR WRITING

there easy to write on

Return

0.3% Return rate 86% Fixable by listing

Size-Overall76%█▇▇▇▇▆

Too small

smaller than i thought

Deceptivelg small, theyll do

Advertised Vs Actual Product5%▅▃▁▄█▇

The photograph is misleading

Wrong description of the product

I find the advert misleading

Quality-Overall3%▁▄▄█▃▅

cheap and basic

Paper Quality3%▁▁█▃▄▇

Not the best quality paper

Paper is quite thin

The paper in previous brands was very thin

Thin2%▁▇█▁▁█

FAQ

Common Writing Pad questions

Answered from the same tracked data.