Writing Pad
FailThe top 5 brands take 93% of clicks, so Writing Pad is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £113K/yr134K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 76 sellers
Flapen Score
Writing Pad against its category
The dotted line is the Stationery & Office Supplies average. Past it, Writing Pad is stronger. Inside it, weaker.
Market
The Writing Pad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Writing Pad 134K times last year and spent an estimated £113K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £113Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- pukka pads a546K searches a year
02 · Price
A sale here is worth £7.47.
Listings sell for £7.47 on average, from £0.91 to £20.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.47 that is £6K to £7K a year per listing.
- Average price
- £7.47under the $15 to $100 sweet spot
- Price range
- £0.91–£20.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #87 within Notebooks, Writing Pads & Diaries. It carries 7,265 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 78%
- Out of stock, average day
- 5.0%
- Average rank
- #87in Notebooks, Writing Pads & Diaries
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,265per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Writing Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pukka Pad A5 Metallic Jotta Book 3-Pack for Home School and Office 15 x 21cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features Perforated Edges - 200 Pages Green
- Price
- £6.17
- Rating
- 4.7/5
- Reviews
- 9,670
- Age
- 19y ago

Pukka Pad A5 Striped Project Notebook 1-Pack - 21 x 14.9cm - Wirebound Notebook Ruled Lines on 80GSM Paper Includes 3 Repositionable Dividers with Storage Pockets - 250 Pages Pink or Blue
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 784
- Age
- 18y ago
![Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]](https://m.media-amazon.com/images/I/51QnxiE64RL.jpg)
Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago

Pukka Pad Jotta A5 Ruled Notebook JM021 - Pack of 12
- Price
- £20.53
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 10y ago

Pukka Pad A5 Metallic Jotta Book Bulk 6-Pack for Home School and Office 15 x 21cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features Perforated Edges - 200 Pages Green
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 14y ago
Trending
90-day click momentum
Silvine 8x5 Reporters Spiral Shorthand Notebook with 160 Pages (Pack of 12) Blue (Cover may vary)
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 13y ago

Pukka Pad Haze A5 Project Book Pack of 3 Wirebound Notebooks with 5 Repositionable Dividers with Storage Pockets and Tabs for Organisation and Personalisation 200 Pages 100 Sheets of 80GSM Paper
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago
![Pukka Pad Notebook Wirebound Jotta 80gsm Ruled 200 Pages A5 Ref JM021 [Pack of 6]](https://m.media-amazon.com/images/I/51Ni4x2syiL.jpg)
Pukka Pad Notebook Wirebound Jotta 80gsm Ruled 200 Pages A5 Ref JM021 [Pack of 6]
- Price
- £11.50
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 11y ago

Pukka Pad A5 Squared Jotta Book 3-Pack 21 x 14.9cm - Wirebound Notebook with 5mm Squares on 80GSM White Paper with Perforated Edges for Easy Removal - 200 Pages
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 9,670
- Age
- 15y ago

Pukka Pad A5 Striped Project Notebook 1-Pack - 21 x 14.9cm - Wirebound Notebook Ruled Lines on 80GSM Paper Includes 3 Repositionable Dividers with Storage Pockets - 250 Pages Pink or Blue
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 784
- Age
- 18y ago
Newest
by launch date
ZCZN A5 Lined Notebooks 12 Pack Ruled Notepad Black Kraft Cover Travel Journal for School Work & Notes
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago

Pukka Pad Haze A5 Project Book Pack of 3 Wirebound Notebooks with 5 Repositionable Dividers with Storage Pockets and Tabs for Organisation and Personalisation 200 Pages 100 Sheets of 80GSM Paper
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

SUMMIT A5 Metallic Wirebound Notebook 3 Pack Ruled Pages for School Work & Journaling Lay-Flat Durable Binding
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 5,419
- Age
- 4y ago
![Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]](https://m.media-amazon.com/images/I/51QnxiE64RL.jpg)
Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago
![Amazon Basics Wirebound Notebook 80 Sheets / 160 Pages A5 70GSM [5-Pack] White](https://m.media-amazon.com/images/I/51eE8Gcu9mL.jpg)
Amazon Basics Wirebound Notebook 80 Sheets / 160 Pages A5 70GSM [5-Pack] White
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 1,383
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
76
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
5%
- Pukka Pad71%
- Amazon Basics11%
- SUMMIT4%
- Silvine3%
- Q-Connect3%
- Rhino2%
- Open — no brand owns it (3 brands, 5%)
Demand
Writing Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Writing Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pukka pads a546K/yr
- writing pads22K/yr
- pukka pad a517K/yr
- a5 pukka pad12K/yr
- jotters12K/yr
- a5 note pads8K/yr
- a5 pads6K/yr
- a5 writing pad4K/yr
- paper notebook4K/yr
- a5 jotter3K/yr
Reviews and returns
What reviews say buyers love and hate about Writing Pad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive for what they are
Overpriced
Bit pricey
The photograph is misleading
Wrong description of the product
I find the advert misleading
Not the best quality paper
Paper is quite thin
The paper in previous brands was very thin
Too small
smaller than i thought
Deceptivelg small, theyll do
it feels a bit too thick/cheap
Paper is quite thin
they are so thin
Love
Excellent value for money
GOOD VALUE
Excellent value for money
Reasonable quality for the price
First, the build quality is solid
Excellent product
Good quality, smooth paper and a nice thickness
and nice quality paper
Good finish on paper - no bleed
As shown
Exactly as shown
Works as expected
lovely to write on
PERFECT FOR WRITING
there easy to write on
Return
0.3% Return rate 86% Fixable by listing
Too small
smaller than i thought
Deceptivelg small, theyll do
The photograph is misleading
Wrong description of the product
I find the advert misleading
cheap and basic
Not the best quality paper
Paper is quite thin
The paper in previous brands was very thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Writing Pad questions
Answered from the same tracked data.









