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Wrendale Diary 2025

Fail

The top 5 products take 100% of clicks, so Wrendale Diary 2025 is a Fail.

Flapen Score
27
27 / 100
Ranks 791 of 835 Stationery & Office Supplies niches · −20 vs the category median of 47
Market size
£6K/yr5K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 13 sellers

Flapen Score

Wrendale Diary 2025 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wrendale Diary 2025 is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrendale Diary 2025 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrendale Diary 2025 5K times last year and spent an estimated £6K. One brand takes every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
11.1%
Market size, estimated
£6Ka year
Peak month
December8.6× the quietest month
Top search term
wrendale diary5K searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £6.77 to £14.05. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £9.95 that is £0 to £995 a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£6.77–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£995
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #387 within Calendars, Planners & Personal Organisers. It carries 27 reviews at 4.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
35.4%
Average rank
#387in Calendars, Planners & Personal Organisers
Average rating
4.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
4

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£565£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Wrendale Designs100%
  • Open — no brand owns it (0%)

Demand

Wrendale Diary 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.6×

Reviews and returns

What reviews say buyers love and hate about Wrendale Diary 2025

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%0.00

Good quality from Wrendale as always

Excellent quality

I have never had one that has been such good quality as this one I will certainly buy from this company again Thank you

Fun/Entertainment Experience25%

A pleasure

Size-Overall25%

just the right size for a handbag it back pack

Return

0.5% Return rate 50% Fixable by listing

Size-Overall50%▁█▁▁▁█
Defective Material/Parts25%
Thin25%▁▁█▁▁▁

FAQ

Common Wrendale Diary 2025 questions

Answered from the same tracked data.