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Wrapping Bags for Xmas Presents

Fail

The top 5 products take 100% of clicks, so Wrapping Bags for Xmas Presents is a Fail.

Flapen Score
31
31 / 100
Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 47
Market size
£68K/yr52K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Wrapping Bags for Xmas Presents against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wrapping Bags for Xmas Presents is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Bags for Xmas Presents market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrapping Bags for Xmas Presents 52K times last year and spent an estimated £68K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
15.1%
Market size, estimated
£68Ka year
Peak month
December136.9× the quietest month
Top search term
wrapping bags for presents39K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £6.00 to £11.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.71 that is £0 to £871 a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£6.00–£11.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£871
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #501 within Envelopes & Mailing Supplies. It carries 306 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
28.5%
Average rank
#501in Envelopes & Mailing Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Wrapping Bags for Xmas Presents products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Aisszhao89%
  • COSORO11%
  • Open — no brand owns it (0%)

Demand

Wrapping Bags for Xmas Presents search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26JanFebMarJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 136.9×

Search terms

Top Wrapping Bags for Xmas Presents search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrapping bags for presents39K/yr
  • christmas foil gift bags10K/yr
  • wrapping bags for xmas presents3K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Bags for Xmas Presents

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall22%+1.22

Good quality foil gift bags

great selection

These are great quality and value

Ease Of Use22%+1.22

Absolutely brilliant easy to use

Also easy for young children

Really handy

Gifting Purpose16%+0.81

Easy way to wrap your gifts 🎁 and very elegant

These are awesome to use for presents

Saved valuable time when wrapping presents

Recycle/Reuse13%+0.62

can be reused if not split when opened my grandkids are quite good I get maybe 6 out of 10 back to reuse

OMG these made my Christmas wrapping so speedy, reusable, strong enough to reuse, good value for money for the variety of sizes and colours

Value For Money9%+0.45

Good value

Definitely worth a buy

Return

0.3% Return rate 75% Fixable by listing

Size-Overall75%▁▅▁█▁▁
Eco Friendliness25%▁█▁▁▁▁

FAQ

Common Wrapping Bags for Xmas Presents questions

Answered from the same tracked data.