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Wrapping Bags

Fail

Demand is soft, at -37.9% this quarter, so Wrapping Bags is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£38K/yr186K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
55%top-5 click share · 16 brands · 20 sellers

Flapen Score

Wrapping Bags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wrapping Bags is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrapping Bags 186K times last year and spent an estimated £38K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
2.7%
Market size, estimated
£38Ka year
Peak month
December75.9× the quietest month
Top search term
drawstring gift bags45K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £2.55 to £17.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.65 that is £765 to £2K a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£2.55–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£765–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #892 within Envelopes & Mailing Supplies. It carries 594 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
33.3%
Average rank
#892in Envelopes & Mailing Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
594per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wrapping Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

27%

  • Aisszhao43%
  • DoGeek11%
  • WUBAYI5%
  • FAKILO5%
  • COSORO5%
  • Candcamp4%

Demand

Wrapping Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 75.9×

Search terms

Top Wrapping Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawstring gift bags45K/yr
  • wrapping bags35K/yr
  • christmas foil bags5K/yr
  • christmas foil gift bags10K/yr
  • christmas wrapping bags with drawstring21K/yr
  • foil christmas gift bags5K/yr
  • christmas drawstring gift bags large6K/yr
  • christmas wrapping bags large4K/yr
  • wonder wrap bags9K/yr
  • foil christmas bags11K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall55%−0.25

I personally wish they did a multi-size option so I could have perhaps 10 pouches of 5 different sizes for example

Big

Small

Advertised Vs Actual Product9%−0.04

Not as described

Quality-Overall8%+1.39

Not the best quality as some were not stitched at the bottom etc so not couldnt use all of the pack

Quality not consistent

Value For Money5%+0.40

Wished Id bought more as I think theyre a bit overpriced for only 20

Love

Quality-Overall25%+1.39

Good variety

Great Quality Bags

Good quality

Size-Overall15%−0.25

A good variety of sizes

Perfect size

Good to have a variety of sizes

Value For Money14%+0.40

Good Value

Great value

Good value for money

Gifting Purpose13%+1.47

Cute Christmas presents

Great for presents

Great bags for presents

Color11%−0.01

Bright colours

Excellent colours

As always excellent colours

Return

0.4% Return rate 92% Fixable by listing

Size-Overall98%▆▆▅▆█▆

I personally wish they did a multi-size option so I could have perhaps 10 pouches of 5 different sizes for example

Big

Small

Quality-Overall4%▁▁▁▇▁█

Not the best quality as some were not stitched at the bottom etc so not couldnt use all of the pack

Quality not consistent

Value For Money2%▁██▁▁▁

Wished Id bought more as I think theyre a bit overpriced for only 20

Material Quality2%▁▁▁██▁
Eco Friendliness1%▁█▁▁▁▁

FAQ

Common Wrapping Bags questions

Answered from the same tracked data.