wrapping bags
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good594avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£38K£38K/yr · 186K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wrapping bags is a £38K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wrapping bags market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £77K–£96K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #892
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 33.3%
- Avg brand age
- 29 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
27%
- Aisszhao43%
- DoGeek11%
- WUBAYI5%
- FAKILO5%
- COSORO5%
- Candcamp4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 75.9×
Top wrapping bags search terms
- drawstring gift bags45K/yr
- wrapping bags35K/yr
- christmas foil bags5K/yr
- christmas foil gift bags10K/yr
- christmas wrapping bags with drawstring21K/yr
- foil christmas gift bags5K/yr
- christmas drawstring gift bags large6K/yr
- christmas wrapping bags large4K/yr
- wonder wrap bags9K/yr
- foil christmas bags11K/yr
Top wrapping bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 Pack Solid Color Foil Gift Bag Multipack Drawstring Gift Bags 6 Color Shimmer Wrapping Bags Jumbo Xmas Bag Reusable Large Christmas Foil BagsGift Wrapping Bagfor Presents Birthday Wedding Party
Aisszhao£11.124.6★63 rev
DoGeek 60 Medium Organza Gift Bags Jewelry Pouches Sheer Drawstring Pouches Mesh Candy Favour Bag for Wedding Party Festival Game (10 x 15CM Multicolor)
DoGeek£5.004.6★3,162 rev
12 Pack Solid Color Foil Gift Bag Multipack Drawstring Gift Bags 6 Color Shimmer Wrapping Bags Jumbo Xmas Bag Reusable Large Christmas Foil BagsGift Wrapping Bagfor Presents Birthday Wedding Party
Aisszhao£7.134.6★742 rev
24 Pack Foil Gift Bags Drawstring Solid Color Present Wrapping Bags 6 Color Shimmer Multipack Wrapping Bag Jumbo Christmas Bag Reusable Large Xmas Gift Bagfor Presents Birthday Wedding Party
Aisszhao£11.024.7★319 rev
12 Pack Solid Color Foil Gift Bag Multipack Drawstring Gift Bags 8 Color Shimmer Wrapping Bags Jumbo Xmas Bag Reusable Large Christmas Foil BagsGift Wrapping Bagfor Presents Birthday Wedding Party
Aisszhao£6.004.7★319 rev
Newest
by launch date12 Pack Solid Color Foil Gift Bag Multipack Drawstring Gift Bags 8 Color Shimmer Wrapping Bags Jumbo Xmas Bag Reusable Large Christmas Foil BagsGift Wrapping Bagfor Presents Birthday Wedding Party
Aisszhao£6.00319 rev
FAKILO 60pcs Organza Gift Bags Drawstring Jewelry Pouches Wedding Party Favour and Mesh Candy Bags (Multicolour 10 x 15CM)
FAKILO£5.011 rev
18 Pack Foil Gift Bags Drawstring Gift Bags Multipack 7 Solid Colors Shimmer Birthday Bag Large Christmas Sacks Reusable Jumbo Xmas Bag Gift Wrapping Bag for Presents Wedding Birthday Christmas Party
COSORO£8.2887 rev
atnayo 32 Pcs Foil Christmas Drawstring Gift Bags Gift Bags for Presents 16 Design 6 Large Medium Small Size for Presents Xmas Party Holiday Decorations
atnayo£17.5817 rev
25 Pack Solid Color Foil Gift Bag Multipack Drawstring Gift Bags 6 Color Shimmer Wrapping Bags Jumbo Xmas Bag Reusable Large Christmas Foil BagsGift Wrapping Bagfor Presents Birthday Wedding Party
Aisszhao£11.1263 rev
Trending
90-day click momentum
Stycypel 16 Pack drawstring bags backpack draw string bag gym waterproof drawstring bag for swim gym sports & travel swimming beach storage organization - multicolor
Stycypel£10.754.0★
FAKILO 60pcs Organza Gift Bags Drawstring Jewelry Pouches Wedding Party Favour and Mesh Candy Bags (Multicolour 10 x 15CM)
FAKILO£5.015.0★
12 Pack Solid Color Foil Gift Bag Multipack Drawstring Gift Bags 8 Color Shimmer Wrapping Bags Jumbo Xmas Bag Reusable Large Christmas Foil BagsGift Wrapping Bagfor Presents Birthday Wedding Party
Aisszhao£6.004.7★
Lanjue 20 Pack Cotton Muslin Bags White Drawstring Gift Bags 10 x 15 cm
Lanjue£6.124.4★
HRX Package 100pcs Organza Bags White 10 x 15cm Medium Organza Wedding Favour Drawstring Bags Jewellery Bag Candy Mesh Pouches for Small Gift
HRX Package£6.074.7★
What buyers say about wrapping bags
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“A good variety of sizes”
“Good Value”
“Cute Christmas presents”
“Bright colours”
“Very easy to use”
“can be reused if not split when opened my grandkids are quite good I get maybe 6 out of 10 back to reuse”
“Does the job”
“well made for a cheap bag”
“Really sturdy”
What buyers complain about
“I personally wish they did a multi-size option so I could have perhaps 10 pouches of 5 different sizes for example”
“Not as described”
“Not the best quality as some were not stitched at the bottom etc so not couldnt use all of the pack”
“Wished Id bought more as I think theyre a bit overpriced for only 20”
Top return reasons
Common questions
- Is wrapping bags profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the wrapping bags niche?
- 16 brands and 20 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in wrapping bags?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
- When does demand for wrapping bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 75.9× the quietest.
- What does it cost to enter the wrapping bags niche?
- Listings span £2.55–£17.58; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.