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World Map

Fail

Demand is soft, at -16.8% this quarter, so World Map is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£322K/yr585K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
59%top-5 click share · 10 brands · 18 sellers

Flapen Score

World Map against its category

The dotted line is the Stationery & Office Supplies average. Past it, World Map is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World Map market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for World Map 585K times last year and spent an estimated £322K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
2.2%
Market size, estimated
£322Ka year
Peak month
December1.8× the quietest month
Top search term
world map154K searches a year

02 · Price

A sale here is worth £24.90.

Listings sell for £24.90 on average, from £4.10 to £82.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £24.90 that is £6K to £12K a year per listing.

Average price
£24.90inside the $15 to $100 sweet spot
Price range
£4.10–£82.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #130 within Office Supplies. It carries 1,427 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.3%
Average rank
#130in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,427per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top World Map products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

7%

  • Hambli32%
  • Maps International30%
  • Splosh21%
  • World Of Wallcharts5%
  • CANVASCALE3%
  • Hyper Mart3%
  • Open — no brand owns it (4 brands, 7%)

Demand

World Map search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top World Map search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world map154K/yr
  • world map pin board90K/yr
  • map74K/yr
  • world map poster44K/yr
  • map of the world40K/yr
  • world map wall art39K/yr
  • travel map with pins26K/yr
  • travel map19K/yr
  • world map canvas16K/yr
  • world map push pin10K/yr

Reviews and returns

What reviews say buyers love and hate about World Map

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.04

Cheap quality

Not great quality

Terrible quality

Paper Quality12%−0.02

Disappointed as its a paper copy

Ok, paper could have been thicker

slightly glossy paper

Advertised Vs Actual Product9%

False advertising

Not as described

However, the proportions are way off

Print Quality8%

It's not well made, or printed

Print is quite small

Value For Money8%−0.06

Now I know why it was way cheaper than the others

Wouldnt say it was worth £7.99

was not value for money

Love

Quality-Overall19%−0.04

Great quality and clear locations

Excellent quality

it was exactly as advertised good quality

Size-Overall17%+0.33

Brilliant size

Handy size

Great size for planning world travel

Color14%+1.45

bright colours

Good colour

the colours are vibrant

Value For Money8%−0.06

Great value

Well worth the money

Good price

Advertised Vs Actual Product7%

Arrived as promised

As advertised

As described

Return

1.4% Return rate 68% Fixable by listing

Size-Overall53%▇▇█▆▇▇

Small size

It was smaller than I had thought and folded, so it looks odd on a child's wall

not very big

Quality-Overall6%▁▄▄█▂▇

Cheap quality

Not great quality

Terrible quality

Paper Quality4%▁▁█▅▅█

Disappointed as its a paper copy

Ok, paper could have been thicker

slightly glossy paper

Advertised Vs Actual Product4%▆▁▂█▁▃

False advertising

Not as described

However, the proportions are way off

Print Quality4%▁█▁▄▃▁

It's not well made, or printed

Print is quite small

FAQ

Common World Map questions

Answered from the same tracked data.