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World Map

soft demand (-16.8% this quarter) — World Map doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 52Growth 17Conversion 28Competition 43Returns 88Price range 84Avg price 95Brand share 24Review moat 52Quality gap 42
This niche Category average

Is World Map profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, World Map is a £322K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

World Map: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.8% over the last 90 days and 2.2% of searches end in a purchase.

£322K

revenue / yr

Units sold / yr13K
Search volume / yr-16.8%585K
Conversion rate2.2%
Avg price£24.90

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 18
Top-5 product click share59%
Open market10%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews1,427

Top World Map products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£32K£64K£97K£129K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

7%

  • Hambli32%
  • Maps International30%
  • Splosh21%
  • World Of Wallcharts5%
  • CANVASCALE3%
  • Hyper Mart3%
  • Open — no brand owns it (4 brands, 7%)

World Map demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume585KCVR2.2%Products20Brands10Top 5 Brands90%OOS Rate0.3%Rating4.5★Reviews1,427Avg BSR#130
10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top World Map search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • world map154K/yr
  • world map pin board90K/yr
  • map74K/yr
  • world map poster44K/yr
  • map of the world40K/yr
  • world map wall art39K/yr
  • travel map with pins26K/yr
  • travel map19K/yr
  • world map canvas16K/yr
  • world map push pin10K/yr

What reviews say buyers love and hate about World Map

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall19%

Great quality and clear locations

Size-Overall17%

Brilliant size

Color14%

bright colours

Value For Money8%

Great value

Advertised Vs Actual Product7%

Arrived as promised

What buyers complain about

68% of reviews
Quality-Overall13%

Cheap quality

Paper Quality12%

Disappointed as its a paper copy

Advertised Vs Actual Product9%

False advertising

Print Quality8%

It's not well made, or printed

Value For Money8%

Now I know why it was way cheaper than the others

World Map return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Quality-Overall
6%
3Paper Quality
4%
4Advertised Vs Actual Product
4%
5Print Quality
4%

Common World Map questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores World Map 46/100 on Amazon United Kingdom — Skip it. The niche generates £322K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.
Search demand for World Map on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.