Wife Birthday Card
MaybeReturns run at only 0.6% of orders. But prices span $2.19–$11.82, mostly outside the sweet spot, so Wife Birthday Card is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £357K/yr570K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 37%top-5 click share · 34 brands · 54 sellers
Flapen Score
Wife Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Wife Birthday Card is stronger. Inside it, weaker.
Market
The Wife Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wife Birthday Card 570K times last year and spent an estimated £357K. The top 5 brands take 50% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
13.6% of searches ended in a purchase last week.
Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £357K a year.
- Searches, last 12 months
- 570K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £357Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- wife birthday card216K searches a year
02 · Price
A sale here is worth £4.62.
Listings sell for £4.62 on average, from £2.19 to £11.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £4.62 that is £6K to £7K a year per listing.
- Average price
- £4.62under the $15 to $100 sweet spot
- Price range
- £2.19–£11.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,941 within Cards & Card Stock. It carries 617 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 5.0%
- Average rank
- #1,941in Cards & Card Stock
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 617per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 1 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Wife Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sentimental Birthday Card for Her with Ribbon - Husband to Wife
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 1,608
- Age
- 9y ago
Me To You Bear 3D holographic Wife Birthday Card
- Price
- £4.20
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago
Mirelia Birthday Card For Wife Elegant Purple Butterfly And Floral Design Romantic Heartfelt Birthday Card For Her 20.5 x 13.5cm With Envelope
- Price
- £4.22
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Happy Birthday To My Amazing Wife Greetings Card - Hand Finished with 3D Heart Embellishment - Includes Pink Envelope - Made in the UK
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 1y ago
IC&G Beautiful Wife Birthday Card - Sentimental Verse
- Price
- £3.91
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 1y ago
Trending
90-day click momentumMirelia Birthday Card For Wife Elegant Purple Butterfly And Floral Design Romantic Heartfelt Birthday Card For Her 20.5 x 13.5cm With Envelope
- Price
- £4.22
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Lovely Wife Bear With Flowers Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £3.03
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Me to You Wife Birthday 3D Holographic Birthday Card
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 5y ago
Hierein Wife Birthday Card Blank Inside Gifts Cards from Husband
- Price
- £2.95
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 6mo ago
Wife Birthday Card From Husband - Funny Amazing Husband Joke Design - Blank Inside 7x5 Size With Envelope
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 7mo ago
Newest
by launch dateMirelia Birthday Card For Wife Elegant Purple Butterfly And Floral Design Romantic Heartfelt Birthday Card For Her 20.5 x 13.5cm With Envelope
- Price
- £4.22
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Birthday Card for Wife. Premium birthday card with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.63
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago
Me To You Tatty Teddy Lovely Wife Bear With Flowers Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £3.03
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Hierein Wife Birthday Card Blank Inside Gifts Cards from Husband
- Price
- £2.95
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 6mo ago
Wife Birthday Card From Husband - Funny Amazing Husband Joke Design - Blank Inside 7x5 Size With Envelope
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
54
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
37%
Top 20: 75%
Open market
45%
- Me To You14%
- IC&G, International Cards & Gifts12%
- UK Greetings9%
- Mirelia8%
- PartiKraft7%
- Nigel Quiney5%
Demand
Wife Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wife Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wife birthday card216K/yr
- wife birthday cards from husband84K/yr
- birthday card wife69K/yr
- birthday cards for wife63K/yr
- birthday card for wife47K/yr
- happy birthday wife card18K/yr
- birthday card wife from husband13K/yr
- happy birthday wife10K/yr
- birthday card for wife from husband10K/yr
- wife birthday cards10K/yr
Reviews and returns
What reviews say buyers love and hate about Wife Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
DID NOT WORK
Never worked
Does not function as stated
Dreadful quality
Not the best quality to be honest, looked cheap
Absolute garbage
A little bigger
Small
it is a smaller card yet the words
It is very misleading
Picture is very misleading
Not as nice as the photo
At four pounds sixty-nine it is a little expensive
not worth money
Yes it is more expensive than a standard card
Love
Excellent quality card
Decent quality
Good quality card
Great value
Good price
Worth the money
As described
exactly what you see in picture
All works as it should
A fun purchase
Fun Card
Great Fun
It's a card good size
Good size
Nice Size Card
Return
0.6% Return rate 12% Fixable by listing
DID NOT WORK
Never worked
Does not function as stated
Dreadful quality
Not the best quality to be honest, looked cheap
Absolute garbage
couldnt work the sound
Did not make any sound
did not play sound
A little bigger
Small
it is a smaller card yet the words
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wife Birthday Card questions
Answered from the same tracked data.