Wife Birthday Card

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £357K a year.

Searches, last 12 months

570K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

13.6%

Market size, estimated

£357Ka year

Peak month

March1.4× the quietest month

Top search term

wife birthday card216K searches a year

Listings sell for £4.62 on average, from £2.19 to £11.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £4.62 that is £6K to £7K a year per listing.

Average price

£4.62under the $15 to $100 sweet spot

Price range

£2.19–£11.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£6K–£7K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,941 within Cards & Card Stock. It carries 617 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

5.0%

Average rank

#1,941in Cards & Card Stock

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

617per listing

Listings tracked

51

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months