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Whiteboard with Stand

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -14.1% this quarter, so Whiteboard with Stand is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£166K/yr136K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
42%top-5 click share · 15 brands · 33 sellers

Flapen Score

Whiteboard with Stand against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard with Stand is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard with Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard with Stand 136K times last year and spent an estimated £166K. The top 5 brands take 82% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
2.5%
Market size, estimated
£166Ka year
Peak month
January1.7× the quietest month
Top search term
whiteboard with stand32K searches a year

02 · Price

A sale here is worth £48.03.

Listings sell for £48.03 on average, from £11.15 to £122.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £48.03 that is £5K to £12K a year per listing.

Average price
£48.03inside the $15 to $100 sweet spot
Price range
£11.15–£122.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #67 within Office Supplies. It carries 2,022 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
80%
Out of stock, average day
1.9%
Average rank
#67in Office Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,022per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Whiteboard with Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

33

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

15%

  • VIZ-PRO54%
  • Nicpro13%
  • maxtek7%
  • FEFE4%
  • DoorBoard4%
  • OWill3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Whiteboard with Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Whiteboard with Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard with stand32K/yr
  • standing whiteboard17K/yr
  • white board with stand14K/yr
  • whiteboard stand14K/yr
  • whiteboard on wheels12K/yr
  • whiteboard easel9K/yr
  • mobile whiteboard9K/yr
  • whiteboard on stand8K/yr
  • white board stand6K/yr
  • free standing whiteboard5K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard with Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%−0.12

Pain to set up

assembly was a nightmare

Hard to assemble

Ease Of Cleaning10%−0.06

Wont wipe clean

becomes very difficult to clean quickly

after a couple of months the surface becomes almost impossible to clean without using rubbing alcohol. which just strips the surface further

Quality-Overall9%+0.35

Markers are crap

Garbage

poor quality

Advertised Vs Actual Product7%−0.04

False advertising

Not at all what is pictured

Dry/Empty Ink6%−0.06

The markers that come with are so dry

Not as advertised Dry markers not included

Love

Quality-Overall18%+0.35

really well made

Excellent product

Quality whiteboard and even better quality customer service

Size-Overall10%+0.77

Size is the best for me

Good size

Handy size with a stand

Value For Money10%+0.70

Good value

Great value

Great value

Strength8%+0.22

Once fitted, the whiteboard looks very smart, and seems very sturdy

Sturdy

Easy to set up - sturdy - good board

Advertised Vs Actual Product7%−0.04

Great item just as advertised

Does the job

As described

Return

0.9% Return rate 58% Fixable by listing

Size-Overall46%▅▇▇██▆

portability. is a little big tho

I had to use my own tools to get it together as the screw holes were far too small

Defective Material/Parts8%▆▇▇█▄▇
Scratch Resistance6%█▃▃▄▂█
Quality-Overall5%▁▄█▂▆▇

Markers are crap

Garbage

poor quality

Strength5%█▃▄▂▂▃

the stand a little bit flimsy

Its legs are not sufficiently sturdy

FAQ

Common Whiteboard with Stand questions

Answered from the same tracked data.