Is whiteboard with stand profitable to sell on Amazon United Kingdom?

The niche generates £166K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the whiteboard with stand niche?

15 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in whiteboard with stand?

Top complaints mined from reviews: Assembly/Installation, Ease Of Cleaning, Quality-Overall. The return rate is 0.9%.

When does demand for whiteboard with stand peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the whiteboard with stand niche?

Listings span £11.15–£122.76; the average listing price is £48.03 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.

whiteboard with stand

Worth a look

Shows low returns (0.9%), but soft demand (-14.1% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£48.03

avg listing price — sweet spot $15–$100

Price range

Great£11.15–£122.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,022.37

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£166K

£166K/yr · 136K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, whiteboard with stand is a £166K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

whiteboard with stand market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £144K–£192K; units × avg price
Conversion rate: 2.5%
Avg BSR: #67
Page quality: 0%
Prime: 80%
Sponsored: 97%
Out of stock: 1.9%
Avg brand age: 45 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

15%

VIZ-PRO54%
Nicpro13%
maxtek7%
FEFE4%
DoorBoard4%
OWill3%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top whiteboard with stand search terms

whiteboard with stand32K/yr -21.7%2.5% conv.
standing whiteboard17K/yr -4.2%1.6% conv.
white board with stand14K/yr -13.6%2.4% conv.
whiteboard stand14K/yr -20.1%1.4% conv.
whiteboard on wheels12K/yr -15.9%3.0% conv.
whiteboard easel9K/yr -12.7%2.0% conv.
mobile whiteboard9K/yr -2.7%1.3% conv.
whiteboard on stand8K/yr -8.5%2.6% conv.
white board stand6K/yr -11.8%1.8% conv.
free standing whiteboard5K/yr +0.5%2.2% conv.

All search terms

Top whiteboard with stand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VIZ-PRO Light Melamine Tripod Whiteboard Flipchart Easel 90 x 60 cm

VIZ-PRO£36.664.4★3,311 rev

Nicpro Dry Erase Mini Whiteboard A3 40 x 30 cm Double Sided Small Magnetic Desktop White Board with Stand 8 Pens 1 Eraser 4 Magnet Portable Board Easel for Kids Students School Supplies Office

Nicpro£14.144.6★2,103 rev

VIZ-PRO Double Sided Mobile Whiteboard Magnetic Rolling Board 120 x 90 cm

VIZ-PRO£76.554.2★553 rev

VIZ-PRO Flip Chart Whiteboard 90x60cm Black Magnetic Whiteboard with Stand

VIZ-PRO£46.194.5★1,746 rev

VIZ-PRO Double Sided Magnetic Stand Whiteboard 120 x 60 cm

VIZ-PRO£53.154.1★544 rev

Newest

by launch date

Double-Sided Magnetic Mobile Whiteboard with Stand 90 x 60cm Rolling Whiteboard Dry Erase Board on Wheels Large Adjustable Protable Standing White Boards for Home School Office 60x90cm

VioroKew£38.481 rev

7mo ago

Double-Sided Mobile Whiteboard Magnetic Rolling Dry Erase White Board with Wheels Height Adjustable White Board on Stand with 5 Markers 12 Magnetic Nails Eraser for Office Classroom Home 60x90cm

Makamsui£26.460 rev

8mo ago

DoorBoard No-Drill Magnetic Whiteboard for Over-Door and Wall-Mount 60X90 CM Portable White Board with Aluminium Frame | Includes Marker Pens Magnets and Eraser

DoorBoard£26.43269 rev

1y ago

maxtek Whiteboard on Wheels 120 x 90 cm Magnetic White Board with Stand

maxtek£78.76626 rev

1y ago

Double-Sided Magnetic Mobile Whiteboard Dry Erase Board with Black Markers Eraser Magnets & Marker Tray and Rolling Stand for School Office and Home (120x90)

FEFE£72.5023 rev

2y ago

What buyers say about whiteboard with stand

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“really well made”

Size-Overall10%

“Size is the best for me”

Value For Money10%

“Good value”

Strength8%

“Once fitted, the whiteboard looks very smart, and seems very sturdy”

Advertised Vs Actual Product7%

“Great item just as advertised”

Assembly/Installation6%

“Easy to assemble”

Magnetic Strength/Adsorption6%

“Magnetic”

Ease Of Use4%

“is easy to use”

Ease Of Cleaning3%

“wipes completely clean”

Durability3%

“seems well made and durable”

What buyers complain about

Assembly/Installation14%

“Pain to set up”

Ease Of Cleaning10%

“Wont wipe clean”

Quality-Overall9%

“Markers are crap”

Advertised Vs Actual Product7%

“False advertising”

Dry/Empty Ink6%

“The markers that come with are so dry”

Durability5%

“Fell apart after a week”

Strength5%

“the stand a little bit flimsy”

Size-Overall3%

“portability. is a little big tho”

Ink Leakage2%

“But still ink stains, I used the marker bought together with this item, very disappointed”

Mounting2%

“I think the mount could be a bit less annoying to adjust”

Top return reasons

Size-Overall46%

Defective Material/Parts8%

Scratch Resistance6%

Quality-Overall5%

Strength5%

Magnetic Strength/Adsorption2%

Functionality-Overall2%

Value For Money2%

Paper Quality2%

Wrinkles1%

Common questions

Is whiteboard with stand profitable to sell on Amazon United Kingdom?: The niche generates £166K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the whiteboard with stand niche?: 15 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in whiteboard with stand?: Top complaints mined from reviews: Assembly/Installation, Ease Of Cleaning, Quality-Overall. The return rate is 0.9%.
When does demand for whiteboard with stand peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the whiteboard with stand niche?: Listings span £11.15–£122.76; the average listing price is £48.03 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.