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Whiteboard with Stand

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -14.1% this quarter, so Whiteboard with Stand is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£166K/yr136K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
42%top-5 click share · 15 brands · 33 sellers

Flapen Score

Whiteboard with Stand against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard with Stand is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard with Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard with Stand 136K times last year and spent an estimated £166K. The top 5 brands take 82% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
2.5%
Market size, estimated
£166Ka year
Peak month
January1.7× the quietest month
Top search term
whiteboard with stand32K searches a year

02 · Price

A sale here is worth £48.03.

Listings sell for £48.03 on average, from £11.15 to £122.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £48.03 that is £5K to £12K a year per listing.

Average price
£48.03inside the $15 to $100 sweet spot
Price range
£11.15–£122.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #67 within Office Supplies. It carries 2,022 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
80%
Out of stock, average day
1.9%
Average rank
#67in Office Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,022per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Whiteboard with Stand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

33

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

15%

  • VIZ-PRO54%
  • Nicpro13%
  • maxtek7%
  • FEFE4%
  • DoorBoard4%
  • OWill3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Whiteboard with Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Whiteboard with Stand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whiteboard with stand32K/yr
  • standing whiteboard17K/yr
  • white board with stand14K/yr
  • whiteboard stand14K/yr
  • whiteboard on wheels12K/yr
  • whiteboard easel9K/yr
  • mobile whiteboard9K/yr
  • whiteboard on stand8K/yr
  • white board stand6K/yr
  • free standing whiteboard5K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard with Stand

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Assembly/Installation”
0.9%of orders come back
“Pain to set up”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Whiteboard with Stand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data