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Whiteboard Pens with Eraser

Fail

Prices span $3.32–$10.80, mostly outside the sweet spot, so Whiteboard Pens with Eraser is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£108K/yr127K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
61%top-5 click share · 14 brands · 19 sellers

Flapen Score

Whiteboard Pens with Eraser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard Pens with Eraser is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Pens with Eraser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard Pens with Eraser 127K times last year and spent an estimated £108K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
17.8%
Market size, estimated
£108Ka year
Peak month
September2.0× the quietest month
Top search term
magnetic whiteboard pens29K searches a year

02 · Price

A sale here is worth £4.78.

Listings sell for £4.78 on average, from £3.32 to £10.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.78 that is £2K to £4K a year per listing.

Average price
£4.78under the $15 to $100 sweet spot
Price range
£3.32–£10.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #61 within Pens, Pencils & Writing Supplies. It carries 4,534 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#61in Pens, Pencils & Writing Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,534per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Whiteboard Pens with Eraser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • maxtek42%
  • ANSIO11%
  • G4GADGET9%
  • Autoau8%
  • DumanAsen7%
  • Volcanics6%
  • Open — no brand owns it (8 brands, 17%)

Demand

Whiteboard Pens with Eraser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Whiteboard Pens with Eraser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic whiteboard pens29K/yr
  • white board pens and erasers26K/yr
  • whiteboard pens with eraser28K/yr
  • whiteboard pens magnetic12K/yr
  • whiteboard pens and eraser7K/yr
  • whiteboard markers and eraser set6K/yr
  • wipe board pens and eraser7K/yr
  • magnetic whiteboard pen4K/yr
  • magnetic dry wipe pens4K/yr
  • magnetic whiteboard markers3K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Pens with Eraser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.03

they're too short. 4.5 inches

shorter than regular markers

Small

Color9%−0.06

the another colour doesnt work straight from the box

Missing a colour

colours do not come up well

Durability8%−0.06

dont last as long presumably as they are quite small

Not long-lasting

Ran out very quickly

Quality-Overall8%−0.01

Unfortunately, the pens are pretty poor quality

Bad Quality

Markers poor quality

Dry/Empty Ink5%−0.04

The red pen seems a little dry

the pens dry almost immediately

Dried out quickly

Love

Value For Money14%+1.26

Great deal

Good for the price

Great value

Color12%−0.06

colours are great

Bright colours

Great variety of colours

Quality-Overall11%−0.01

Great quality, good solid colours

Good quality pens

Good quality

Advertised Vs Actual Product8%+0.80

As described

Work as they should

it did the job

Writing Experience8%+0.48

good writing pen

writes well

making them easy to write with

Return

0.3% Return rate 55% Fixable by listing

Size-Overall39%▄▅▇██▃

they're too short. 4.5 inches

shorter than regular markers

Small

Functionality-Overall13%█▅▅▃▃▄

Didnt show up well

Didnt work at all

Dried out and useless within a month, tried every hack to get them working again but failed

Quality-Overall6%▁█▅▂▆▄

Unfortunately, the pens are pretty poor quality

Bad Quality

Markers poor quality

Magnetic Strength/Adsorption6%▁▄█▅▄▃

they did not appear to be magnetic clips as shown

the magnets are weak

Some of the magnets aren't very strong

Dry/Empty Ink4%█▂▃▆▅█

The red pen seems a little dry

the pens dry almost immediately

Dried out quickly

FAQ

Common Whiteboard Pens with Eraser questions

Answered from the same tracked data.