Is whiteboard pens with eraser profitable to sell on Amazon United Kingdom?

The niche generates £108K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (45/100).

How competitive is the whiteboard pens with eraser niche?

14 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in whiteboard pens with eraser?

Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 0.3%.

When does demand for whiteboard pens with eraser peak?

Demand peaks in Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the whiteboard pens with eraser niche?

Listings span £3.32–£10.80; the average listing price is £4.78 (sweet spot $15–$100). The average incumbent carries 4,534 reviews — the moat a new listing must climb.

whiteboard pens with eraser

Skip it

Prices mostly outside the sweet spot ($3.32–$10.80) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£108K

£108K/yr · 127K searches

Review moat

Bad4,533.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.78

avg listing price — sweet spot $15–$100

Price range

Bad£3.32–£10.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, whiteboard pens with eraser is a £108K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

whiteboard pens with eraser market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £96K–£120K; units × avg price
Conversion rate: 17.8%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.7%
Avg brand age: 46 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

maxtek42%
ANSIO11%
G4GADGET9%
Autoau8%
DumanAsen7%
Volcanics6%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.0×

Open Trend

Top whiteboard pens with eraser search terms

magnetic whiteboard pens29K/yr -14.5%17.5% conv.
white board pens and erasers26K/yr -6.8%10.9% conv.
whiteboard pens with eraser28K/yr -29.2%13.3% conv.
whiteboard pens magnetic12K/yr +5.5%15.4% conv.
whiteboard pens and eraser7K/yr -7.3%12.5% conv.
whiteboard markers and eraser set6K/yr -18.2%13.2% conv.
wipe board pens and eraser7K/yr -29.0%10.3% conv.
magnetic whiteboard pen4K/yr -10.5%13.2% conv.
magnetic dry wipe pens4K/yr -21.6%19.0% conv.
magnetic whiteboard markers3K/yr -10.8%15.7% conv.

All search terms

Top whiteboard pens with eraser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

maxtek Magnetic Whiteboard Pens Markers 6 Colours Fine Tip White Board Markers Erasable with Eraser for Kids Low Odour Thin Dry Wipe Pens for Whiteboard (Pack of 6)

maxtek£3.364.3★356 rev

maxtek Magnetic Whiteboard Pens Markers 12 Colours Fine Tip White Board Markers Erasable with Eraser for Kids Low Odour Thin Dry Wipe Pens (Pack of 12)

maxtek£4.954.5★11,043 rev

ANSIO Whiteboard Pens Whiteboard Markers Set with Magnetic Eraser White Board Markers (White Board Pens Set + Eraser)

ANSIO£3.434.5★7,442 rev

G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home

G4GADGET£3.414.1★71 rev

Volcanics Whiteboard Pens 12 Pack Fine Tip Dry Erase Markers Assorted Colours with Magnetic Whiteboard Eraser for School Office Home Classroom

Volcanics£6.054.6★15,430 rev

Newest

by launch date

G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home

G4GADGET£3.4171 rev

8mo ago

G4GADGET 12pcs Colourful Whiteboard Markers with Magnet & Eraser | Dry Wipe White Board Pens | Fine Tip Low Odor Non-Toxic Erasable Markers for Kids Office Classroom & Home Use

G4GADGET£3.4468 rev

8mo ago

maxtek Whiteboard Pens Markers with Magnetic Eraser 4 Colours White board Markers Erasable Bullet Tip 2-3mm Lines Low Odour Dry Wipe pens for School Office Home (Pack of 4)

maxtek£5.43122 rev

1y ago

Volcanics Whiteboard Pens 12 Pack Fine Tip Dry Erase Markers Assorted Colours with Magnetic Whiteboard Eraser for School Office Home Classroom

Volcanics£6.0515,430 rev

1y ago

DumanAsen12 Pcs Magnetic Whiteboard Pens with Erase Fine Point Dry Erase Markers Perfect For Writing on Whiteboards Dry Erase Boards (Multicolor)

DumanAsen£3.88141 rev

2y ago

What buyers say about whiteboard pens with eraser

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Great deal”

Color12%

“colours are great”

Quality-Overall11%

“Great quality, good solid colours”

Advertised Vs Actual Product8%

“As described”

Writing Experience8%

“good writing pen”

Pen/Pencil Quality7%

“Good quality pens”

Magnetic Strength/Adsorption7%

“The magnetic feature is a brilliant touch”

Erasability6%

“erasers are great”

Ease Of Use3%

“easy to read”

Size-Overall3%

“Good size”

What buyers complain about

Size-Overall9%

“they're too short. 4.5 inches”

Color9%

“the another colour doesnt work straight from the box”

Durability8%

“dont last as long presumably as they are quite small”

Quality-Overall8%

“Unfortunately, the pens are pretty poor quality”

Dry/Empty Ink5%

“The red pen seems a little dry”

Functionality-Overall3%

“Didnt show up well”

Magnetic Strength/Adsorption3%

“they did not appear to be magnetic clips as shown”

Display Colors3%

“The lighter colours dont show up very well”

Drying Time3%

“They take a few moments longer to dry compared to my originals ones”

Erasability3%

“Eraser is not the best”

Top return reasons

Size-Overall39%

Functionality-Overall13%

Quality-Overall6%

Magnetic Strength/Adsorption6%

Dry/Empty Ink4%

Display Colors4%