whiteboard paper
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good735.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Price range
Good£4.97–£26.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£128K£128K/yr · 159K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, whiteboard paper is a £128K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
whiteboard paper market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £136K–£170K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 6.3%
- Avg brand age
- 42 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
21
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Magic Whiteboard24%
- UOOLI24%
- EASYCLING18%
- SSMISS10%
- HeatPomelo5%
- TOP-Pindu4%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top whiteboard paper search terms
- magic whiteboard13K/yr
- whiteboard paper12K/yr
- magic whiteboard sheets10K/yr
- stick on whiteboard11K/yr
- whiteboard sheets8K/yr
- whiteboard sticker12K/yr
- self adhesive whiteboard9K/yr
- whiteboard roll8K/yr
- static whiteboard sheets7K/yr
- whiteboard paper for walls7K/yr
Top whiteboard paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic Whiteboard Sheets Stick on Wall - A1 Static & Portable White Board for Walls Doors Windows Fridges & Glass - Easy Clean Plain White Dry Erase Board for School & Office
Magic Whiteboard£21.194.6★2,824 rev
Whiteboard Paper Sticker Roll 44 x 200cm (17.3 X 78.7) DIY Self-Adhesive Dry Erase Paper Film Chalkboard Wallpaper for Home Office School Memo
UOOLI£6.594.2★602 rev
EasyCling Whiteboard Paper for Walls A1 Static & Portable Whiteboard Sheets Stick on Wall with 25 Sheets and 1 Dry Erase Marker Included for Walls Doors Windows Fridges & Glass 60 cm x 80 cm
EASYCLING£18.364.6★212 rev
17.3x157.5 White Board Paper Roll - Dry Erase Board Alternative No Glue Static Cling White Board Sticker for Wall Glass School & Office | Easy-to-Install Portable Dry Erase Paper
SSMISS£12.373.7★140 rev
Whiteboard Paper Sticker Roll 44 x 200cm (17.3 X 78.7) DIY Self-Adhesive Dry Erase Paper Film Chalkboard Wallpaper for Home Office School Memo 2 Rolls
UOOLI£10.304.2★602 rev
Newest
by launch date17.3x157.5 White Board Paper Roll - Dry Erase Board Alternative No Glue Static Cling White Board Sticker for Wall Glass School & Office | Easy-to-Install Portable Dry Erase Paper
SSMISS£12.37140 rev
HYPERTAI A4 Whiteboard Sticker for Walls 10-Pack Dry-Erase Board Sheets for Fridge Self-Adhesive Dry Erase Paper for Home School Office and More
HYPERTAI£7.3339 rev
HYPERTAI A4 Whiteboard Sticker for Walls 2-Pack Dry-Erase Board Sheets for Fridge Self-Adhesive Dry Erase Paper for Home School Office and More
HYPERTAI£4.9739 rev
HeatPomelo Whiteboard Sticker Roll for Wall 335 x 44 cm(132 x 17.3) No Ghosting & Self-Adhesive White Board Wallpaper Sheets Dry Wipe Surface for Home Office Classroom
HeatPomelo£15.15286 rev
HeatPomelo Magnetic Whiteboard Sticker for Wall 120 x 60 cm Self-Adhesive & No Ghosting Dry Erase Board Sheet for Office Home
HeatPomelo£22.16477 rev
Trending
90-day click momentum
2 Pack A1 Whiteboard Sheets Static Cling Dry Erase Stick On Like Magic White Film Paper Reusable Self Adhesive Vinyl Roll No Glue Wall Large Plain Writable Erasable Sheets for Office Home School
2you£10.762.0★
17.3x157.5 White Board Paper Roll - Dry Erase Board Alternative No Glue Static Cling White Board Sticker for Wall Glass School & Office | Easy-to-Install Portable Dry Erase Paper
SSMISS£12.373.7★
HYPERTAI A4 Whiteboard Sticker for Walls 10-Pack Dry-Erase Board Sheets for Fridge Self-Adhesive Dry Erase Paper for Home School Office and More
HYPERTAI£7.334.6★
HYPERTAI A4 Whiteboard Sticker for Walls 2-Pack Dry-Erase Board Sheets for Fridge Self-Adhesive Dry Erase Paper for Home School Office and More
HYPERTAI£4.974.6★
Magic Whiteboard Sheets A1 White Dry Erasable Paper Plain Roll Self Vinyl Stick (25x A1 Sheets)
Magic Whiteboard£21.534.6★
What buyers say about whiteboard paper
What buyers praise and complain about, mined from review topics.What buyers love
“It's so easy to write on”
“Sticks very well”
“This is really good quality, it's been made very strong and is very easy to apply, just peel and stick”
“Great product and price”
“Easy-to-Install Portable Dry Erase Paper”
“Exactly what it says it is”
“It cleans easily”
“Smooth to write on”
“The size are perfects”
“Wow I am organised now”
What buyers complain about
“Poor quality adhesive”
“so I couldnt put anything magnetic on it”
“they are thicker than I expected”
“Not worth the money”
“it doesnt seem to last”
“Product good - advert misleading”
“no blue and red pen, just black”
“Paint ruined”
“the backing paper is difficult to get off though”
“Low quality sticker”
Top return reasons
Common questions
- Is whiteboard paper profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the whiteboard paper niche?
- 12 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in whiteboard paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Magnetic Strength/Adsorption, Thickness. The return rate is 0.7%.
- When does demand for whiteboard paper peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the whiteboard paper niche?
- Listings span £4.97–£26.01; the average listing price is £13.61 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.