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Whiteboard Paper

Fail

Demand is soft, at -20.1% this quarter, so Whiteboard Paper is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£128K/yr159K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
72%top-5 click share · 12 brands · 21 sellers

Flapen Score

Whiteboard Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard Paper 159K times last year and spent an estimated £128K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
5.9%
Market size, estimated
£128Ka year
Peak month
January1.7× the quietest month
Top search term
magic whiteboard13K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £4.97 to £26.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.61 that is £10K to £14K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£4.97–£26.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #53 within Office Supplies. It carries 736 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#53in Office Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Whiteboard Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Magic Whiteboard24%
  • UOOLI24%
  • EASYCLING18%
  • SSMISS10%
  • HeatPomelo5%
  • TOP-Pindu4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Whiteboard Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Whiteboard Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic whiteboard13K/yr
  • whiteboard paper12K/yr
  • magic whiteboard sheets10K/yr
  • stick on whiteboard11K/yr
  • whiteboard sheets8K/yr
  • whiteboard sticker12K/yr
  • self adhesive whiteboard9K/yr
  • whiteboard roll8K/yr
  • static whiteboard sheets7K/yr
  • whiteboard paper for walls7K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness13%−0.10

Poor quality adhesive

Doesnt stick

Not sticking at all

Magnetic Strength/Adsorption7%

so I couldnt put anything magnetic on it

not magnetic

magnets not very strong as only holds up thin paper in place

Thickness5%−0.01

they are thicker than I expected

just a bit thinner

Thin naff and misleading product

Value For Money5%−0.04

Not worth the money

sadly it was a waste of money

Durability4%−0.05

it doesnt seem to last

Less than 24 hours from purchase and the edges are already peeling

It sticks....but not for long!!!

Love

Ease Of Use14%+1.73

It's so easy to write on

They are very easy to apply

easy to use

Adhesion/Stickiness10%−0.10

Sticks very well

The adhesive is very sticky

Adhesion has been solid so far as well

Quality-Overall9%+0.14

This is really good quality, it's been made very strong and is very easy to apply, just peel and stick

Excellent quality

Overall, Im really happy with the results

Value For Money7%−0.04

Great product and price

Good value for money

Its worth it

Paper Quality6%

Easy-to-Install Portable Dry Erase Paper

Excellent use of whiteboard paper if you want to revise for exams

The white board paper is pretty good

Return

0.7% Return rate 30% Fixable by listing

Adhesion/Stickiness26%▆█▅▄▃▄

Poor quality adhesive

Doesnt stick

Not sticking at all

Size-Overall21%█▅▅▇█▂
Magnetic Strength/Adsorption11%▁█▃▃▂▇

so I couldnt put anything magnetic on it

not magnetic

magnets not very strong as only holds up thin paper in place

Quality-Overall7%█▃▅▅▆█

Low quality sticker

Thin3%▁▁▁█▄▄

FAQ

Common Whiteboard Paper questions

Answered from the same tracked data.