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Whiteboard Paper

Fail

Demand is soft, at -20.1% this quarter, so Whiteboard Paper is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£128K/yr159K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
72%top-5 click share · 12 brands · 21 sellers

Flapen Score

Whiteboard Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard Paper 159K times last year and spent an estimated £128K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
5.9%
Market size, estimated
£128Ka year
Peak month
January1.7× the quietest month
Top search term
magic whiteboard13K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £4.97 to £26.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.61 that is £10K to £14K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£4.97–£26.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #53 within Office Supplies. It carries 736 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#53in Office Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Whiteboard Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

16%

  • Magic Whiteboard24%
  • UOOLI24%
  • EASYCLING18%
  • SSMISS10%
  • HeatPomelo5%
  • TOP-Pindu4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Whiteboard Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Whiteboard Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magic whiteboard13K/yr
  • whiteboard paper12K/yr
  • magic whiteboard sheets10K/yr
  • stick on whiteboard11K/yr
  • whiteboard sheets8K/yr
  • whiteboard sticker12K/yr
  • self adhesive whiteboard9K/yr
  • whiteboard roll8K/yr
  • static whiteboard sheets7K/yr
  • whiteboard paper for walls7K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Paper

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Poor quality adhesive”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Whiteboard Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data