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Whiteboard on Wheels

Fail

Shoppers spend only $36K a year here, so Whiteboard on Wheels is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£36K/yr17K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
48%top-5 click share · 9 brands · 14 sellers

Flapen Score

Whiteboard on Wheels against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard on Wheels is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard on Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard on Wheels 17K times last year and spent an estimated £36K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
3.1%
Market size, estimated
£36Ka year
Peak month
January1.7× the quietest month
Top search term
whiteboard on wheels12K searches a year

02 · Price

A sale here is worth £69.85.

Listings sell for £69.85 on average, from £26.46 to £122.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £69.85 that is £0 to £7K a year per listing.

Average price
£69.85inside the $15 to $100 sweet spot
Price range
£26.46–£122.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #81 within Office Supplies. It carries 933 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
74%
Out of stock, average day
11.5%
Average rank
#81in Office Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
933per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Whiteboard on Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

8%

  • VIZ-PRO59%
  • maxtek15%
  • FEFE6%
  • Nicpro5%
  • Makamsui4%
  • fiakoais4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Whiteboard on Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Whiteboard on Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation27%−0.24

Pain to set up

assembly was a nightmare

Hard to assemble

Quality-Overall9%+0.45

Garbage

Advertised Vs Actual Product9%−0.12

Not at all what is pictured

Writing Experience5%−0.05

the writing on the board never gets clean

Balance/Stability5%−0.06

It is not very stable when writing

Love

Assembly/Installation21%−0.24

Easy to assemble

Easy to put together

Easy to install

Strength13%−0.05

Sturdy

Solid

Looks sturdy, Im yet to test it though

Quality-Overall13%+0.45

Excellent product

Solid

Good quality

Weight Light7%+0.84

Very light and easy to erect

Lightweight and folds flat with legs inside the back so easy to store

Durability6%+0.93

It's durable and well-made

The overall durability is in line with or even slightly better than the price would indicate and, again, is appropriate for the intended use

Return

1.4% Return rate 46% Fixable by listing

Size-Overall35%▁▅▆█▄▆

I had to use my own tools to get it together as the screw holes were far too small

Defective Material/Parts12%▁█▅▅▃▆
Wrinkles5%▁▄▃▁█▃
Scratch Resistance5%█▁▂▁▁▂
Magnetic Strength/Adsorption5%▁█▁▅▄▁

FAQ

Common Whiteboard on Wheels questions

Answered from the same tracked data.