Whiteboard and Pens
Whiteboard and Pens shows low returns (0.6%), but soft demand (-10.4% this quarter) keeps it on the watch list.
Flapen Score
Is Whiteboard and Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Whiteboard and Pens is a £135K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Whiteboard and Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.4% over the last 90 days and 11.4% of searches end in a purchase.
£135K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Whiteboard and Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
2 Pack A4 Whiteboard Mini Dry Erase White Board Durable Portable White Boards for Students with 10 Pens and 2 Erasers Small Whiteboard for Home Classroom Office
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
BG Write & Wipe A4 Whiteboard & Pen + Magnetic Fixing Strips
- Price
- £3.41
- Rating
- 3.8/5
- Reviews
- 197
- Age
- 3y ago
Hisredsun Double Sided Mini A4 Whiteboard for Students Home Office
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 1,032
- Age
- 3y ago
Hisredsun 2 Pack Double Sided Mini A4 Whiteboard for Students Home Office
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 1,032
- Age
- 3y ago
Nicpro Dry Erase Mini Whiteboard A4 Double Sided Lapboard with 3 Water-Based Pens Learning Small White Board Portable Drawing Writing for Student and Classroom Use
- Price
- £6.10
- Rating
- 4.4/5
- Reviews
- 5,155
- Age
- 8y ago
Trending
90-day click momentum
JEFURE Dry Erase Mini Whiteboard A4 2 Pcs Double-Sided
- Price
- £6.58
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 6mo ago
Small Whiteboard with Grey Edging - A4 Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 6mo ago
Qcdou 2 Pack A4 Whiteboard Portable Whiteboards 21x 30cm Dry Erase White Board with 6 Pens and 2 Eraser Revision Supplies Small Double Sided Whiteboards for School/Classroom/Office/Home(B)
- Price
- £3.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Show-me - A4 Mini Whiteboards | Plain Drywipe Boards | Lightweight 0.5mm Super-Flexible Design | Portable Classroom and Study Essential for School Use Pack of 35
- Price
- £18.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago
Magnetic Whiteboard A4 Size - Small Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago
Newest
by launch dateQcdou 2 Pack A4 Whiteboard Portable Whiteboards 21x 30cm Dry Erase White Board with 6 Pens and 2 Eraser Revision Supplies Small Double Sided Whiteboards for School/Classroom/Office/Home(B)
- Price
- £3.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Small Whiteboard with Grey Edging - A4 Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 6mo ago
Magnetic Whiteboard A4 Size - Small Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago
JEFURE Dry Erase Mini Whiteboard A4 2 Pcs Double-Sided
- Price
- £6.58
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 6mo ago
Show-me - A4 Mini Whiteboards | Plain Drywipe Boards | Lightweight 0.5mm Super-Flexible Design | Portable Classroom and Study Essential for School Use Pack of 35
- Price
- £18.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 flat
Sellers
22
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
20%
- Kioneer24%
- Hisredsun23%
- Nicpro12%
- BG10%
- ENOCENT7%
- Yibaijia5%
Whiteboard and Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.9×
Top Whiteboard and Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- a4 whiteboard68K/yr
- whiteboard a427K/yr
- a4 white board9K/yr
- whiteboard and pen10K/yr
- whiteboards a46K/yr
- white board a47K/yr
- a4 whiteboard and pen6K/yr
- a4 whiteboards4K/yr
- school whiteboard4K/yr
- white board and pen4K/yr
What reviews say buyers love and hate about Whiteboard and Pens
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Satisfactory item”
“As described”
“Definitely worth the money”
“Good size”
“easy to use”
What buyers complain about
56% of reviews“Shows the magnetic markers stuck to the board”
“the pen clip fell to pieces within a month of use”
“doesn't erase fully”
“Not worth it at half the price”
“Very small”
Whiteboard and Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whiteboard and Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
