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Whiteboard and Pens

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -10.4% this quarter, so Whiteboard and Pens is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£135K/yr151K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
49%top-5 click share · 18 brands · 22 sellers

Flapen Score

Whiteboard and Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard and Pens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard and Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard and Pens 151K times last year and spent an estimated £135K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
11.4%
Market size, estimated
£135Ka year
Peak month
January2.9× the quietest month
Top search term
a4 whiteboard68K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £3.38 to £18.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.86 that is £4K to £6K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£3.38–£18.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #44 within Office Supplies. It carries 2,712 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#44in Office Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,712per listing
Listings tracked
27

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Whiteboard and Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

22

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

20%

  • Kioneer24%
  • Hisredsun23%
  • Nicpro12%
  • BG10%
  • ENOCENT7%
  • Yibaijia5%

Demand

Whiteboard and Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.9×

Search terms

Top Whiteboard and Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a4 whiteboard68K/yr
  • whiteboard a427K/yr
  • a4 white board9K/yr
  • whiteboard and pen10K/yr
  • whiteboards a46K/yr
  • white board a47K/yr
  • a4 whiteboard and pen6K/yr
  • a4 whiteboards4K/yr
  • school whiteboard4K/yr
  • white board and pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard and Pens

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Magnetic Strength/Adsorption”
0.6%of orders come back
“Shows the magnetic markers stuck to the board”
A buyer, on “Magnetic Strength/Adsorption”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Whiteboard and Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data