whiteboard and pens
Worth a lookShows low returns (0.6%), but soft demand (-10.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,712.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay£135K£135K/yr · 151K searches
Price range
Okay£3.38–£18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, whiteboard and pens is a £135K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
whiteboard and pens market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £118K–£157K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.6%
- Avg brand age
- 47 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
22
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
20%
- Kioneer24%
- Hisredsun23%
- Nicpro12%
- BG10%
- ENOCENT7%
- Yibaijia5%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -10.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.9×
Top whiteboard and pens search terms
- a4 whiteboard68K/yr
- whiteboard a427K/yr
- a4 white board9K/yr
- whiteboard and pen10K/yr
- whiteboards a46K/yr
- white board a47K/yr
- a4 whiteboard and pen6K/yr
- a4 whiteboards4K/yr
- school whiteboard4K/yr
- white board and pen4K/yr
Top whiteboard and pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack A4 Whiteboard Mini Dry Erase White Board Durable Portable White Boards for Students with 10 Pens and 2 Erasers Small Whiteboard for Home Classroom Office
Kioneer£6.744.6★173 rev
BG Write & Wipe A4 Whiteboard & Pen + Magnetic Fixing Strips
BG£3.413.8★197 rev
Hisredsun Double Sided Mini A4 Whiteboard for Students Home Office
Hisredsun£4.644.4★1,032 rev
Hisredsun 2 Pack Double Sided Mini A4 Whiteboard for Students Home Office
Hisredsun£5.724.4★1,032 rev
Nicpro Dry Erase Mini Whiteboard A4 Double Sided Lapboard with 3 Water-Based Pens Learning Small White Board Portable Drawing Writing for Student and Classroom Use
Nicpro£6.104.4★5,155 rev
Newest
by launch date
Qcdou 2 Pack A4 Whiteboard Portable Whiteboards 21x 30cm Dry Erase White Board with 6 Pens and 2 Eraser Revision Supplies Small Double Sided Whiteboards for School/Classroom/Office/Home(B)
Qcdou£3.591 rev
Small Whiteboard with Grey Edging - A4 Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
ENOCENT£6.1243 rev
Magnetic Whiteboard A4 Size - Small Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
ENOCENT£7.5449 rev
JEFURE Dry Erase Mini Whiteboard A4 2 Pcs Double-Sided
JEFURE£6.585 rev
Show-me - A4 Mini Whiteboards | Plain Drywipe Boards | Lightweight 0.5mm Super-Flexible Design | Portable Classroom and Study Essential for School Use Pack of 35
SHOW-ME£18.781 rev
Trending
90-day click momentumJEFURE Dry Erase Mini Whiteboard A4 2 Pcs Double-Sided
JEFURE£6.583.6★
Small Whiteboard with Grey Edging - A4 Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
ENOCENT£6.124.6★
Qcdou 2 Pack A4 Whiteboard Portable Whiteboards 21x 30cm Dry Erase White Board with 6 Pens and 2 Eraser Revision Supplies Small Double Sided Whiteboards for School/Classroom/Office/Home(B)
Qcdou£3.595.0★
Show-me - A4 Mini Whiteboards | Plain Drywipe Boards | Lightweight 0.5mm Super-Flexible Design | Portable Classroom and Study Essential for School Use Pack of 35
SHOW-ME£18.784.0★
Magnetic Whiteboard A4 Size - Small Whiteboard with White Board Pens and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Students Writing Drawing Home Office School Classroom
ENOCENT£7.544.5★
What buyers say about whiteboard and pens
What buyers praise and complain about, mined from review topics.What buyers love
“Satisfactory item”
“As described”
“Definitely worth the money”
“Good size”
“easy to use”
“Good erasers”
“The magnetic feature is especially useful”
“it wipes clean easily without leaving stains or ghosting”
“Its well-built with a sturdy aluminum frame”
“The writing surface is smooth”
What buyers complain about
“Shows the magnetic markers stuck to the board”
“the pen clip fell to pieces within a month of use”
“doesn't erase fully”
“Not worth it at half the price”
“Very small”
“Does not rub ink off well and leaves marks, even after scrubbing”
“Pity there are no self adhesive pads to mount it vertically”
“Never trust the pictures”
“Items are not always sometimes not what you expect”
“Cant clean the pen off after one use”
Top return reasons
Common questions
- Is whiteboard and pens profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 27 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the whiteboard and pens niche?
- 18 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in whiteboard and pens?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Durability, Erasability. The return rate is 0.6%.
- When does demand for whiteboard and pens peak?
- Demand peaks in Jan; the busiest month runs 2.9× the quietest.
- What does it cost to enter the whiteboard and pens niche?
- Listings span £3.38–£18.78; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 2,712 reviews — the moat a new listing must climb.