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Whiteboard and Pens

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -10.4% this quarter, so Whiteboard and Pens is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£135K/yr151K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
49%top-5 click share · 18 brands · 22 sellers

Flapen Score

Whiteboard and Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard and Pens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard and Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard and Pens 151K times last year and spent an estimated £135K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
11.4%
Market size, estimated
£135Ka year
Peak month
January2.9× the quietest month
Top search term
a4 whiteboard68K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £3.38 to £18.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.86 that is £4K to £6K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£3.38–£18.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #44 within Office Supplies. It carries 2,712 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#44in Office Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,712per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Whiteboard and Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

20%

  • Kioneer24%
  • Hisredsun23%
  • Nicpro12%
  • BG10%
  • ENOCENT7%
  • Yibaijia5%

Demand

Whiteboard and Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.9×

Search terms

Top Whiteboard and Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 whiteboard68K/yr
  • whiteboard a427K/yr
  • a4 white board9K/yr
  • whiteboard and pen10K/yr
  • whiteboards a46K/yr
  • white board a47K/yr
  • a4 whiteboard and pen6K/yr
  • a4 whiteboards4K/yr
  • school whiteboard4K/yr
  • white board and pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard and Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption11%−0.06

Shows the magnetic markers stuck to the board

Magnets not strong enough to keep it fixed to wall - kept falling off

Not magnetic

Durability9%−0.08

the pen clip fell to pieces within a month of use

Cheap, shoddy, pen broke almost immediately

the pens didn't last a week

Erasability7%−0.06

doesn't erase fully

Cannot erase images on white board

Arrived with no dry erase markers or eraser

Value For Money7%−0.03

Not worth it at half the price

I feel its overpriced

Waste of money

Size-Overall6%+0.64

Very small

the pens are quite small

Smaller than I thought

Love

Quality-Overall15%+1.11

Satisfactory item

All the pens are good quality

Better quality

Advertised Vs Actual Product9%+0.28

As described

It does exactly what it claims

which is exactly what I needed

Value For Money9%−0.03

Definitely worth the money

Excellent price

Great value for money

Size-Overall9%+0.64

Good size

big enough right a lot of things on

Handy size with a stand

Ease Of Use7%+0.38

easy to use

Really handy

easy to read

Return

0.6% Return rate 73% Fixable by listing

Size-Overall63%▅▇▇█▆▇

Very small

the pens are quite small

Smaller than I thought

Magnetic Strength/Adsorption8%▁▅▆▅█▇

Shows the magnetic markers stuck to the board

Magnets not strong enough to keep it fixed to wall - kept falling off

Not magnetic

Quality-Overall5%▁▃▂▄█▄
Functionality-Overall3%█▂▂▁▁▂
Adhesion/Stickiness2%█▁▃▂▂▃

Pity there are no self adhesive pads to mount it vertically

Magnets easily come off pens and require gluing

FAQ

Common Whiteboard and Pens questions

Answered from the same tracked data.