White Wrapping Paper
prices mostly outside the sweet spot ($4.90–$11.66) — White Wrapping Paper doesn't clear our bar today.
Flapen Score
Is White Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Wrapping Paper is a £39K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
White Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.3% over the last 90 days and 7.7% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top White Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HBell White Wrapping Paper Roll 43cm*10m White Matte Wrapping Paper Solid Color Gift Wrap Paper for Birthday Easter Wedding Baby Shower Valentines Christmas
- Price
- £7.19
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 1y ago
White Wedding Wrapping Paper Roll Cream Gifts Wrap for Anniversary 43cm*10m Luxury Beige Present Paper for Christmas Engagement Baby Shower Valentines Mothers Day Fathers Day Retirement Graduation
- Price
- £6.55
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 8mo ago
White Matte Gift Wrapping Paper Roll 43cm X 12m Solid Color Pearly - lustre Paper for Wedding Birthday Baby Shower Party Festival Gift Decorations
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 383
- Age
- 1y ago
RUSPEPA Off White Matte Wrapping Paper - 43.2 cm X 10 m - Solid Color Pearly - lustre Paper Perfect for Wedding Birthday Christmas Baby Shower
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 5y ago
9M White Matte Wrapping Paper Roll 43cm Solid Color Pearly lustre Paper for Birthday Christmas Baby Shower Festival Gift Decoration
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Trending
90-day click momentum
White Wrapping Paper Roll 43cm*10m Cream Wedding Wrapping Paper Luxury Champagne Pearl Gift Wrap for Anniversary Birthday Baby Shower Party Christmas Retirement Engagement Valentines
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago
White Wedding Wrapping Paper Roll Cream Gifts Wrap for Anniversary 43cm*10m Luxury Beige Present Paper for Christmas Engagement Baby Shower Valentines Mothers Day Fathers Day Retirement Graduation
- Price
- £6.55
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 8mo ago
White Wrapping Paper Roll 43cm x 10m Birthday Wrapping Paper Metallic Gift Wrap paper for Birthday Baby Shower Party Christmas (White)
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 6mo ago
Off White Wrapping Paper Roll 43cm x 10m Pearly-Lustre Gift Wrap Paper Dual-Sided Beige Wrapping Paper for Birthday Christmas Wedding Baby Shower Party Holiday New Year
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
White Wrapping Paper Roll 43cm X 10m with 2m Packaging Ribbons Solid Color Pearly-Lustre Gift Matte Wrap Paper Perfect for Wedding Valentines Day Christmas Birthday Baby Shower
- Price
- £9.12
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch dateWhite Wrapping Paper Roll 43cm*10m Cream Wedding Wrapping Paper Luxury Champagne Pearl Gift Wrap for Anniversary Birthday Baby Shower Party Christmas Retirement Engagement Valentines
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago
White Wrapping Paper Roll 43cm x 10m Birthday Wrapping Paper Metallic Gift Wrap paper for Birthday Baby Shower Party Christmas (White)
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 6mo ago
White Wedding Wrapping Paper Roll Cream Gifts Wrap for Anniversary 43cm*10m Luxury Beige Present Paper for Christmas Engagement Baby Shower Valentines Mothers Day Fathers Day Retirement Graduation
- Price
- £6.55
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 8mo ago
Plain White Wrapping Paper 50cm x 10m Roll (Matt) - Birthday Gift Wrap (Christmas)
- Price
- £11.66
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 9mo ago
White Wrapping Paper Roll 43cm X 10m with 2m Packaging Ribbons Solid Color Pearly-Lustre Gift Matte Wrap Paper Perfect for Wedding Valentines Day Christmas Birthday Baby Shower
- Price
- £9.12
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
24%
- HBell20%
- Kyralyn16%
- RUSPEPA15%
- HJYODY14%
- ZHNERY5%
- GALAMAX5%
White Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top White Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white wrapping paper50K/yr
- white wrapping paper roll12K/yr
- wrapping paper white4K/yr
What reviews say buyers love and hate about White Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“The colour is really nice”
“Good quality and easy to wrap with”
“Great size”
“Good value for money”
“due to the length of the roll very easy to travel with which is what I was doing”
What buyers complain about
71% of reviews“Tape comes off it easily though”
“However, this item has lost a star as I ordered ivory, hoping to receive a colour shown in the picture but, it is actually light, baby pink”
“A bit thin”
“Not thick or quality at all”
“However, this wrapping paper creases really easily and so you need to be exact with making corners etc as itll show any previous lines”
White Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
