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White Wrapping Paper

Fail

Prices span $4.90–$11.66, mostly outside the sweet spot, so White Wrapping Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£39K/yr66K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
63%top-5 click share · 17 brands · 19 sellers

Flapen Score

White Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, White Wrapping Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Wrapping Paper 66K times last year and spent an estimated £39K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
7.7%
Market size, estimated
£39Ka year
Peak month
December7.5× the quietest month
Top search term
white wrapping paper50K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £4.90 to £11.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.63 that is £763 to £2K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£4.90–£11.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£763–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #367 within Paper. It carries 338 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#367in Paper
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top White Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

24%

  • HBell20%
  • Kyralyn16%
  • RUSPEPA15%
  • HJYODY14%
  • ZHNERY5%
  • GALAMAX5%

Demand

White Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top White Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white wrapping paper50K/yr
  • white wrapping paper roll12K/yr
  • wrapping paper white4K/yr

Reviews and returns

What reviews say buyers love and hate about White Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.16

Tape comes off it easily though

tape comes off

the tape comes off it

Color17%−0.12

However, this item has lost a star as I ordered ivory, hoping to receive a colour shown in the picture but, it is actually light, baby pink

Inaccurate colour

Thickness17%−0.01

A bit thin

Sooooo thin

Quality-Overall8%+0.67

Not thick or quality at all

Wrinkles4%−0.01

However, this wrapping paper creases really easily and so you need to be exact with making corners etc as itll show any previous lines

Love

Color20%−0.12

The colour is really nice

The colour itself is lovely

The cream colour looks elegant

Quality-Overall19%+0.67

Good quality and easy to wrap with

Excellent quality

great product

Size-Overall11%+0.03

Great size

The size is great too

Size wise it was perfect as I still have some left over

Value For Money9%+1.59

Good value for money

great value for money

Portability7%+1.17

due to the length of the roll very easy to travel with which is what I was doing

Return

1.6% Return rate 74% Fixable by listing

Size-Overall47%▁▄▅█▅▆

Roll is quite short

Color24%▁▆█▅▃█

However, this item has lost a star as I ordered ivory, hoping to receive a colour shown in the picture but, it is actually light, baby pink

Inaccurate colour

Quality-Overall7%▁█▃▁▅▁

Not thick or quality at all

Thin7%▁█▃▁▁▇
Functionality-Overall3%▁▇▁▁█▁

FAQ

Common White Wrapping Paper questions

Answered from the same tracked data.