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White Pens

Fail

The top 5 brands take 100% of clicks, so White Pens is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£97K/yr166K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
76%top-5 click share · 5 brands · 51 sellers

Flapen Score

White Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, White Pens is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Pens 166K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
5.9%
Market size, estimated
£97Ka year
Peak month
January3.2× the quietest month
Top search term
sakura pigma micron36K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £5.08 to £16.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.81 that is £7K to £10K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£5.08–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Pens, Pencils & Writing Supplies. It carries 3,147 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.7%
Average rank
#80in Pens, Pencils & Writing Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,147per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • SAKURA82%
  • STAEDTLER6%
  • SUIN5%
  • Hyleon4%
  • MOLHEM3%
  • Open — no brand owns it (0%)

Demand

White Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Search terms

Top White Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sakura pigma micron36K/yr
  • micron pens37K/yr
  • pigma micron pens16K/yr
  • micron9K/yr
  • sakura pens11K/yr
  • micron pen8K/yr
  • staedtler pigment liner pens5K/yr
  • micron fineliner pens8K/yr
  • black drawing pens7K/yr
  • sakura pigma micron pens4K/yr

Reviews and returns

What reviews say buyers love and hate about White Pens

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Drying Time”
0.3%of orders come back
“I have a feeling they may dry outquite quickly”
A buyer, on “Drying Time”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common White Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data