Is white pens profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (32/100).

How competitive is the white pens niche?

5 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in white pens?

Top complaints mined from reviews: Drying Time, Dry/Empty Ink, Quality-Overall. The return rate is 0.3%.

When does demand for white pens peak?

Demand peaks in Jan–Feb; the busiest month runs 3.2× the quietest.

What does it cost to enter the white pens niche?

Listings span £5.08–£16.59; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 3,147 reviews — the moat a new listing must climb.

white pens

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,146.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.81

avg listing price — sweet spot $15–$100

Market size

Bad£97K

£97K/yr · 166K searches

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Price range

Bad£5.08–£16.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, white pens is a £97K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 32/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

white pens market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £98K–£123K; units × avg price
Conversion rate: 5.9%
Avg BSR: #80
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 1.7%
Avg brand age: 44 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

SAKURA82%
STAEDTLER6%
SUIN5%
Hyleon4%
MOLHEM3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Open Trend

Top white pens search terms

sakura pigma micron36K/yr +10.2%6.0% conv.
micron pens37K/yr -13.2%4.7% conv.
pigma micron pens16K/yr -3.8%4.6% conv.
micron9K/yr -5.9%2.3% conv.
sakura pens11K/yr -31.9%1.3% conv.
micron pen8K/yr -36.4%5.3% conv.
staedtler pigment liner pens5K/yr +17.3%5.4% conv.
micron fineliner pens8K/yr -10.0%6.0% conv.
black drawing pens7K/yr -14.9%0.5% conv.
sakura pigma micron pens4K/yr +22.6%6.7% conv.

All search terms

Top white pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAKURA Pigma Micron Fineliner Pens Set of 6 Waterproof Permanent Black Ink Assorted Sizes | Pens for Writing Drawing & Journaling

SAKURA£9.014.7★8,056 rev

SAKURA Pigma Micron Fineliner Pens Set of 6 + Brush Pen | Waterproof Permanent Black Ink | Pens for Writing Drawing & Journaling

SAKURA£10.804.7★3,072 rev

SAKURA Pigma Micron 05 Fineliner Set of 9 Colors | Waterproof Ink Size 05 (0.45 mm) | Pens for Writing Drawing & Journaling

SAKURA£14.004.8★984 rev

Sakura Pigma Micron 10/12/Brush Fine Point Pen - Black Ink (Pack of 3)

SAKURA£6.054.7★1,203 rev

STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)

STAEDTLER£8.244.7★15,487 rev

Newest

by launch date

SUIN Fine Tip Drawing Pens Professional Micro-Line Art Pens for Illustration and Sketching Waterproof Black Ink Fineliner Pens for Bullet Journaling Anime & Technical Drawing (8 Pack)

SUIN£6.3267 rev

8mo ago

Hyleon Micro Fineliner Art Drawing Pens Fineliner Pen 6Pcs Black Fine Liner

Hyleon£5.0837 rev

9mo ago

Sakura Pigma Micron Fineliner Set Exclusive 4+2 Offer Premium Archival Ink Waterproof Fade-Resistant Perfect for Artists Designers & Hobbyists

SAKURA£12.7434 rev

1y ago

MOLHEM 12 Pcs Micro Fineliner Pens Set - Black Ink Varying Line Widths | Waterproof Fine Liners for Sketching Manga Illustration & Artwork | Professional Artist Supplies

MOLHEM£8.24169 rev

2y ago

SAKURA Pigma Micron Fineliner Pens Set of 10 | Waterproof Permanent Black Ink Assorted Sizes | Pens for Writing Drawing & Journaling

SAKURA£16.593,072 rev

5y ago

What buyers say about white pens

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Satisfactory overall”

Advertised Vs Actual Product11%

“As described”

Value For Money10%

“Worth the price”

Color10%

“black is clean and neat, I recommend”

Writing Experience7%

“Lovely and smooth to write or draw with”

Drawing Experience6%

“Perfect for thin line drawing”

Thickness5%

“I am happy so far I like the different thickness of the pens they are easy to use”

Durability4%

“durable tips”

Pen/Pencil Quality4%

“Brilliant pens for the price”

Paper Quality3%

“Perfect for journalling”

What buyers complain about

Drying Time22%

“I have a feeling they may dry outquite quickly”

Dry/Empty Ink22%

“the writing has not dried even after an hour makes them messy”

Quality-Overall11%

“V poor quality”

Moist/Dry6%

“Dries out quickly”

Ink Leakage6%

“Good overall except the 005 ran out of ink too fast”

Writing Experience4%

“the writing has not dried even after an hour makes them messy”

Smudge Resistance4%

“the fact that they smudge”

Color2%

“The ink is not even a nice black”

Value For Money2%

“they are not cheap”

Advertised Vs Actual Product2%

“The description is not true”

Top return reasons

Functionality-Overall16%

Nib/Tip Quality12%

Ink Refill10%

Quality-Overall6%

Ease Of Use5%

Water Resistance5%

Compatibility-Overall5%

Size-Overall5%

Value For Money5%

Defective Material/Parts4%

Common questions

Is white pens profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (32/100).
How competitive is the white pens niche?: 5 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in white pens?: Top complaints mined from reviews: Drying Time, Dry/Empty Ink, Quality-Overall. The return rate is 0.3%.
When does demand for white pens peak?: Demand peaks in Jan–Feb; the busiest month runs 3.2× the quietest.
What does it cost to enter the white pens niche?: Listings span £5.08–£16.59; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 3,147 reviews — the moat a new listing must climb.