White Pens
FailThe top 5 brands take 100% of clicks, so White Pens is a Fail.
- Flapen Score
- 32 / 100Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 4732
- Market size
- £97K/yr166K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 51 sellers
Flapen Score
White Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, White Pens is stronger. Inside it, weaker.
Market
The White Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Pens 166K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £97Ka year
- Peak month
- January3.2× the quietest month
- Top search term
- sakura pigma micron36K searches a year
02 · Price
A sale here is worth £9.81.
Listings sell for £9.81 on average, from £5.08 to £16.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.81 that is £7K to £10K a year per listing.
- Average price
- £9.81under the $15 to $100 sweet spot
- Price range
- £5.08–£16.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Pens, Pencils & Writing Supplies. It carries 3,147 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 1.7%
- Average rank
- #80in Pens, Pencils & Writing Supplies
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,147per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top White Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SAKURA Pigma Micron Fineliner Pens Set of 6 Waterproof Permanent Black Ink Assorted Sizes | Pens for Writing Drawing & Journaling
- Price
- £9.01
- Rating
- 4.7/5
- Reviews
- 8,056
- Age
- 13y ago
SAKURA Pigma Micron Fineliner Pens Set of 6 + Brush Pen | Waterproof Permanent Black Ink | Pens for Writing Drawing & Journaling
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 3,072
- Age
- 9y ago
SAKURA Pigma Micron 05 Fineliner Set of 9 Colors | Waterproof Ink Size 05 (0.45 mm) | Pens for Writing Drawing & Journaling
- Price
- £14.00
- Rating
- 4.8/5
- Reviews
- 984
- Age
- 10y ago
Sakura Pigma Micron 10/12/Brush Fine Point Pen - Black Ink (Pack of 3)
- Price
- £6.05
- Rating
- 4.7/5
- Reviews
- 1,203
- Age
- 6y ago
STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 15,487
- Age
- 15y ago
Trending
90-day click momentum
Sakura Pigma Micron Fineliner Set Exclusive 4+2 Offer Premium Archival Ink Waterproof Fade-Resistant Perfect for Artists Designers & Hobbyists
- Price
- £12.74
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 1y ago
SUIN Fine Tip Drawing Pens Professional Micro-Line Art Pens for Illustration and Sketching Waterproof Black Ink Fineliner Pens for Bullet Journaling Anime & Technical Drawing (8 Pack)
- Price
- £6.32
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 8mo ago
Hyleon Micro Fineliner Art Drawing Pens Fineliner Pen 6Pcs Black Fine Liner
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 15,487
- Age
- 15y ago
Sakura Pigma Micron 10/12/Brush Fine Point Pen - Black Ink (Pack of 3)
- Price
- £6.05
- Rating
- 4.7/5
- Reviews
- 1,203
- Age
- 6y ago
Newest
by launch dateSUIN Fine Tip Drawing Pens Professional Micro-Line Art Pens for Illustration and Sketching Waterproof Black Ink Fineliner Pens for Bullet Journaling Anime & Technical Drawing (8 Pack)
- Price
- £6.32
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 8mo ago
Hyleon Micro Fineliner Art Drawing Pens Fineliner Pen 6Pcs Black Fine Liner
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Sakura Pigma Micron Fineliner Set Exclusive 4+2 Offer Premium Archival Ink Waterproof Fade-Resistant Perfect for Artists Designers & Hobbyists
- Price
- £12.74
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 1y ago
MOLHEM 12 Pcs Micro Fineliner Pens Set - Black Ink Varying Line Widths | Waterproof Fine Liners for Sketching Manga Illustration & Artwork | Professional Artist Supplies
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 2y ago
SAKURA Pigma Micron Fineliner Pens Set of 10 | Waterproof Permanent Black Ink Assorted Sizes | Pens for Writing Drawing & Journaling
- Price
- £16.59
- Rating
- 4.7/5
- Reviews
- 3,072
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- SAKURA82%
- STAEDTLER6%
- SUIN5%
- Hyleon4%
- MOLHEM3%
- Open — no brand owns it (0%)
Demand
White Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.2×
Search terms
Top White Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sakura pigma micron36K/yr
- micron pens37K/yr
- pigma micron pens16K/yr
- micron9K/yr
- sakura pens11K/yr
- micron pen8K/yr
- staedtler pigment liner pens5K/yr
- micron fineliner pens8K/yr
- black drawing pens7K/yr
- sakura pigma micron pens4K/yr
Reviews and returns
What reviews say buyers love and hate about White Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I have a feeling they may dry outquite quickly
one has dried up
the writing has not dried even after an hour makes them messy
Dries out quickly
One of the 5 pens came dried out
V poor quality
Dries out quickly
Good overall except the 005 ran out of ink too fast
Love
Satisfactory overall
Good quality fine pens
Amazing quality
As described
Exactly what I needed
are exactly as described
Worth the price
Good value
Very good value for money
black is clean and neat, I recommend
Great and perfect pigment
great choice of colours
Lovely and smooth to write or draw with
They write beautifully smooth
Excellent quality for writing and art work
Return
0.3% Return rate 7% Fixable by listing
V poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Pens questions
Answered from the same tracked data.