white pen
Worth a lookShows low returns (0.3%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£340K£340K/yr · 506K searches
Price range
Okay£2.46–£24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,200.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.01avg listing price — sweet spot $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, white pen is a £340K/yr Amazon United Kingdom market (506K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
white pen market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £361K–£481K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 2.3%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
62
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
26%
- SAKURA34%
- Liquidraw16%
- ARTISTRO8%
- uni-ball5%
- DomoJoy5%
- SMOOTHERPRO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Top white pen search terms
- white pen110K/yr
- white gel pen114K/yr
- white pens41K/yr
- gelly roll pens35K/yr
- sakura gelly roll pens31K/yr
- white gel pens33K/yr
- white pens for art30K/yr
- white ink pen13K/yr
- white gel pens for art14K/yr
- white fine liner art pen10K/yr
Top white pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sakura Gelly Roll Basic White Gel Pen Set of 3 Assorted Sizes | Opaque Pens for Highlights Drawing & Crafts
SAKURA£4.844.4★17,490 rev
Liquidraw White Gel Pen | 0.8 mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal for Writing On Black Paper | Must-Have Art Supplies
Liquidraw£2.464.1★3,294 rev
Uni-Ball UM-153 Signo Broad Point Gel Pen - White - by Uni-ball (Pack of 3)
uni-ball£5.174.6★13,089 rev
White Gel Pen 6PCS White Pen Set 0.5mm/0.7/1.2/2.0/4.0/BR soft tip Acrylic Gel Pens for Art Highlight Permanent Ink for Black Paper Sketching Scrapbook Journaling Marking and Altering
DomoJoy£5.854.2★54 rev
SMOOTHERPRO White Gel Pen White Ink Pen for Black Paper 0.6mm Fine Tip
SMOOTHERPRO£3.604.2★560 rev
Newest
by launch date
Zidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper
Zidoley£4.7117 rev
White Pen Set - 2 Gel 1 Liquid Highlighter 2 Fine/Brush Acrylic Markers
KASAFE£5.2394 rev
GADITIEK White Gel Pens Set 6 Pack 0.6/0.8/1.0/1.2/2.0/4.0mm Fine to Bold Tip White Pens for Art Drawing Highlighting Black Paper Scrapbooking Card Making Outlining
GADITIEK£5.4950 rev
White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration
ARIEL-GXR£4.26587 rev
Hyleon White Gel Pen 3Pcs White Highlighter Pens for Art 0.6/0.8/1mm
Hyleon£3.439 rev
Trending
90-day click momentum
Pinturale Arts White Paint Pen | Set 4 White Acrylic Paint Pen Dual Tip (Fine 0 7mm and Medium 3mm) For Black Paper Ceramics Stones Glass Wood Canvas
Pinturale Arts£3.174.4★
White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration
ARIEL-GXR£4.264.4★
Zidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper
Zidoley£4.713.9★
Yatrosynth 3 Pcs White Pens Permanent Paint Markers 2.0mm Quick for Rocks Fabric Plastic Glass Mugs Ceramic
Yatrosynth£3.894.4★
Liquidraw White Gel Pens - Set of 3 | 0.8mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal For Writing On Black Paper | Must-Have Art Supplies
Liquidraw£4.264.1★
What buyers say about white pen
What buyers praise and complain about, mined from review topics.What buyers love
“it is nice to have the variety”
“Good for the price”
“Excellent quality pens at a great price”
“Do the job”
“They write smoothly”
“Very bright colours”
“Each pen is easy”
“Quality pens”
“Nice smooth action”
“I love that the set includes four different tip sizes”
What buyers complain about
“Poor quality”
“Didnt work”
“A waste of money”
“They have a tendency to just stop working”
“Not that white”
“run out of ink almost instantly despite pressing it & shaking it”
“Did not write smoothly”
“Very dry”
“6 Dry pens didn't work”
“Completely dried up - unusable after a few months”
Top return reasons
Common questions
- Is white pen profitable to sell on Amazon United Kingdom?
- The niche generates £340K/yr across 28 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the white pen niche?
- 18 brands and 62 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in white pen?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Value For Money. The return rate is 0.3%.
- When does demand for white pen peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the white pen niche?
- Listings span £2.46–£24.18; the average listing price is £6.01 (sweet spot $15–$100). The average incumbent carries 3,200 reviews — the moat a new listing must climb.