White Pen
MaybeReturns run at only 0.3% of orders. But demand is soft, at -23.2% this quarter, so White Pen is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £340K/yr506K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 62 sellers
Flapen Score
White Pen against its category
The dotted line is the Stationery & Office Supplies average. Past it, White Pen is stronger. Inside it, weaker.
Market
The White Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Pen 506K times last year and spent an estimated £340K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £340Ka year
- Peak month
- January2.8× the quietest month
- Top search term
- white pen110K searches a year
02 · Price
A sale here is worth £6.01.
Listings sell for £6.01 on average, from £2.46 to £24.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.01 that is £18K to £24K a year per listing.
- Average price
- £6.01under the $15 to $100 sweet spot
- Price range
- £2.46–£24.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #175 within Pens, Pencils & Writing Supplies. It carries 3,200 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #175in Pens, Pencils & Writing Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,200per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top White Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sakura Gelly Roll Basic White Gel Pen Set of 3 Assorted Sizes | Opaque Pens for Highlights Drawing & Crafts
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 17,490
- Age
- 8y ago
Liquidraw White Gel Pen | 0.8 mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal for Writing On Black Paper | Must-Have Art Supplies
- Price
- £2.46
- Rating
- 4.1/5
- Reviews
- 3,294
- Age
- 5y ago
Uni-Ball UM-153 Signo Broad Point Gel Pen - White - by Uni-ball (Pack of 3)
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 13,089
- Age
- 11y ago
White Gel Pen 6PCS White Pen Set 0.5mm/0.7/1.2/2.0/4.0/BR soft tip Acrylic Gel Pens for Art Highlight Permanent Ink for Black Paper Sketching Scrapbook Journaling Marking and Altering
- Price
- £5.85
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 10mo ago
SMOOTHERPRO White Gel Pen White Ink Pen for Black Paper 0.6mm Fine Tip
- Price
- £3.60
- Rating
- 4.2/5
- Reviews
- 560
- Age
- 2y ago
Trending
90-day click momentum
Pinturale Arts White Paint Pen | Set 4 White Acrylic Paint Pen Dual Tip (Fine 0 7mm and Medium 3mm) For Black Paper Ceramics Stones Glass Wood Canvas
- Price
- £3.17
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 1y ago
White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 8mo ago
Zidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper
- Price
- £4.71
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 4mo ago
Yatrosynth 3 Pcs White Pens Permanent Paint Markers 2.0mm Quick for Rocks Fabric Plastic Glass Mugs Ceramic
- Price
- £3.89
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 1y ago
Liquidraw White Gel Pens - Set of 3 | 0.8mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal For Writing On Black Paper | Must-Have Art Supplies
- Price
- £4.26
- Rating
- 4.1/5
- Reviews
- 3,294
- Age
- 2y ago
Newest
by launch dateZidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper
- Price
- £4.71
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 4mo ago
White Pen Set - 2 Gel 1 Liquid Highlighter 2 Fine/Brush Acrylic Markers
- Price
- £5.23
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 6mo ago
GADITIEK White Gel Pens Set 6 Pack 0.6/0.8/1.0/1.2/2.0/4.0mm Fine to Bold Tip White Pens for Art Drawing Highlighting Black Paper Scrapbooking Card Making Outlining
- Price
- £5.49
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 7mo ago
White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 8mo ago
Hyleon White Gel Pen 3Pcs White Highlighter Pens for Art 0.6/0.8/1mm
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
62
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
26%
- SAKURA34%
- Liquidraw16%
- ARTISTRO8%
- uni-ball5%
- DomoJoy5%
- SMOOTHERPRO5%
Demand
White Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top White Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white pen110K/yr
- white gel pen114K/yr
- white pens41K/yr
- gelly roll pens35K/yr
- sakura gelly roll pens31K/yr
- white gel pens33K/yr
- white pens for art30K/yr
- white ink pen13K/yr
- white gel pens for art14K/yr
- white fine liner art pen10K/yr
Reviews and returns
What reviews say buyers love and hate about White Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Absolute garbage
rubbish pens
Didnt work
none worked properly
stopped working since
A waste of money
Disappointed at £3.49 and no lid
bit pricey otherwise o. k.
They have a tendency to just stop working
Ran out quickly
not long lasting
Not that white
intermittently, and the third one is weak, more like a grey than a white
Not pigmented enough
Love
it is nice to have the variety
I'm very happy with the quality of these 5 pens
Excellent quality
Good for the price
Great value
Great value for money
Excellent quality pens at a great price
Excellent pens
Absolutely awesome gel pens
Do the job
Exactly what is advertised
As expected
They write smoothly
Smoother to write
Smooth Writer
Return
0.3% Return rate 11% Fixable by listing
Didnt work
none worked properly
stopped working since
Did not write smoothly
the writing wasn't consistent
Pens that Don't Write - Avoid
6 Dry pens didn't work
the ink did take a while to dry out in spots
Sadly, this was a mistake, as after coming back to the pen to use it again, the ink has completely dried up
Poor quality
Absolute garbage
rubbish pens
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Pen questions
Answered from the same tracked data.