White Pen
White Pen shows low returns (0.3%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Flapen Score
Is White Pen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Pen is a £340K/yr Amazon United Kingdom market (506K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
White Pen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.2% over the last 90 days and 11.2% of searches end in a purchase.
£340K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top White Pen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sakura Gelly Roll Basic White Gel Pen Set of 3 Assorted Sizes | Opaque Pens for Highlights Drawing & Crafts
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 17,490
- Age
- 8y ago
Liquidraw White Gel Pen | 0.8 mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal for Writing On Black Paper | Must-Have Art Supplies
- Price
- £2.46
- Rating
- 4.1/5
- Reviews
- 3,294
- Age
- 5y ago
Uni-Ball UM-153 Signo Broad Point Gel Pen - White - by Uni-ball (Pack of 3)
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 13,089
- Age
- 11y ago
White Gel Pen 6PCS White Pen Set 0.5mm/0.7/1.2/2.0/4.0/BR soft tip Acrylic Gel Pens for Art Highlight Permanent Ink for Black Paper Sketching Scrapbook Journaling Marking and Altering
- Price
- £5.85
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 10mo ago
SMOOTHERPRO White Gel Pen White Ink Pen for Black Paper 0.6mm Fine Tip
- Price
- £3.60
- Rating
- 4.2/5
- Reviews
- 560
- Age
- 2y ago
Trending
90-day click momentum
Pinturale Arts White Paint Pen | Set 4 White Acrylic Paint Pen Dual Tip (Fine 0 7mm and Medium 3mm) For Black Paper Ceramics Stones Glass Wood Canvas
- Price
- £3.17
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 1y ago
White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 8mo ago
Zidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper
- Price
- £4.71
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 4mo ago
Yatrosynth 3 Pcs White Pens Permanent Paint Markers 2.0mm Quick for Rocks Fabric Plastic Glass Mugs Ceramic
- Price
- £3.89
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 1y ago
Liquidraw White Gel Pens - Set of 3 | 0.8mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal For Writing On Black Paper | Must-Have Art Supplies
- Price
- £4.26
- Rating
- 4.1/5
- Reviews
- 3,294
- Age
- 2y ago
Newest
by launch dateZidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper
- Price
- £4.71
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 4mo ago
White Pen Set - 2 Gel 1 Liquid Highlighter 2 Fine/Brush Acrylic Markers
- Price
- £5.23
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 6mo ago
GADITIEK White Gel Pens Set 6 Pack 0.6/0.8/1.0/1.2/2.0/4.0mm Fine to Bold Tip White Pens for Art Drawing Highlighting Black Paper Scrapbooking Card Making Outlining
- Price
- £5.49
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 7mo ago
White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 8mo ago
Hyleon White Gel Pen 3Pcs White Highlighter Pens for Art 0.6/0.8/1mm
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
62
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
26%
- SAKURA34%
- Liquidraw16%
- ARTISTRO8%
- uni-ball5%
- DomoJoy5%
- SMOOTHERPRO5%
White Pen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Top White Pen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white pen110K/yr
- white gel pen114K/yr
- white pens41K/yr
- gelly roll pens35K/yr
- sakura gelly roll pens31K/yr
- white gel pens33K/yr
- white pens for art30K/yr
- white ink pen13K/yr
- white gel pens for art14K/yr
- white fine liner art pen10K/yr
What reviews say buyers love and hate about White Pen
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“it is nice to have the variety”
“Good for the price”
“Excellent quality pens at a great price”
“Do the job”
“They write smoothly”
What buyers complain about
73% of reviews“Poor quality”
“Didnt work”
“A waste of money”
“They have a tendency to just stop working”
“Not that white”
White Pen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Pen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
