White Pen

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months

506K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

11.2%

Market size, estimated

£340Ka year

Peak month

January2.8× the quietest month

Top search term

white pen110K searches a year

Listings sell for £6.01 on average, from £2.46 to £24.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.01 that is £18K to £24K a year per listing.

Average price

£6.01under the $15 to $100 sweet spot

Price range

£2.46–£24.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£18K–£24K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #175 within Pens, Pencils & Writing Supplies. It carries 3,200 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#175in Pens, Pencils & Writing Supplies

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,200per listing

Listings tracked

28

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months