Skip to content

White Gift Box

Fail

Shoppers spend only $43K a year here, so White Gift Box is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£43K/yr120K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
46%top-5 click share · 28 brands · 33 sellers

Flapen Score

White Gift Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, White Gift Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Gift Box 120K times last year and spent an estimated £43K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
3.8%
Market size, estimated
£43Ka year
Peak month
December1.6× the quietest month
Top search term
white gift box42K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £3.22 to £24.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.34 that is £0 to £934 a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£3.22–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£934
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #137 within Envelopes & Mailing Supplies. It carries 490 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
9.5%
Average rank
#137in Envelopes & Mailing Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

33

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

46%

Top 20: 88%

Open market

43%

  • RUIXUE14%
  • eascity13%
  • Grantop12%
  • GIFTSAY7%
  • LDPackagingmall5%
  • Gobiufy5%

Demand

White Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top White Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white gift box42K/yr
  • white box33K/yr
  • white boxes12K/yr
  • white gift boxes11K/yr
  • white magnetic gift box7K/yr
  • white gift box with lid6K/yr
  • white boxes for gifts9K/yr

Reviews and returns

What reviews say buyers love and hate about White Gift Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.22

it was a bit bigger than I thought

Small for the price

Not happy at all absolutely fuming its very tiny the box

Quality-Overall17%+2.51

Overall, I feel the product was overpriced and not worth the money

Poor quality

unfortunately quality lets it down

Magnetic Strength/Adsorption10%−0.05

the magnets on the lid don't work

I deducted a star as the magnets are not that strong in the lid

the magnetic closers are useless

Adhesion/Stickiness5%−0.06

the glue stickers on the side did not work so I had to use additional glue

The sticky adhesive isnt sticky enough

Fastener Quality4%−0.03

The fastening are not very good

Fastening not good

Love

Quality-Overall30%+2.51

Perfect, really nice quality and nice touch with the shredded paper and ribbon, my diffuser gift fits nicely inside

Even the ribbon is good quality

Quality Item

Size-Overall19%−0.22

its perfect size

Great for a gift perfect size

The box is the right size for what I wanted it for

Strength18%+1.19

Also very sturdy

The box feels sturdy too

Sturdy, good size gift and storage box

Assembly/Installation9%+0.42

Easy to assemble

easy to put together

is easy to assemble. pops up

Gifting Purpose8%+0.60

Makes a present special

Gift

Beautiful gift box

Return

1.6% Return rate 87% Fixable by listing

Size-Overall79%▇██▇██

it was a bit bigger than I thought

Small for the price

Not happy at all absolutely fuming its very tiny the box

Adhesion/Stickiness3%█▃▅▁▂▁

the glue stickers on the side did not work so I had to use additional glue

The sticky adhesive isnt sticky enough

Strength3%▆▇▆█▁█
Advertised Vs Actual Product2%▁▁▁▆▆█
Quality-Overall2%▇▁▂█▄▆

Overall, I feel the product was overpriced and not worth the money

Poor quality

unfortunately quality lets it down

FAQ

Common White Gift Box questions

Answered from the same tracked data.