white gift bags
Worth a lookShows low returns (1.5%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good783.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Price range
Bad£3.65–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£47K£47K/yr · 90K searches
According to Flapen's Amazon United Kingdom niche tracking, white gift bags is a £47K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
white gift bags market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £36K–£46K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #621
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.2%
- Avg brand age
- 28 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
28%
- Thepaperbagstore18%
- NADSSJL14%
- AMFUN12%
- CYEER10%
- Ronvir10%
- Medo7%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +28.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top white gift bags search terms
- white gift bags50K/yr
- white gift bag22K/yr
- small white gift bags6K/yr
- white gift bags medium4K/yr
- large white gift bags4K/yr
- gift bags white3K/yr
Top white gift bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NADSSJL 6 Pcs Medium Gift Bags for Present - Birthday Gift Bag with Wrappers and Cards Party Bags with Handles for Weddings Birthdays Parties Valentines Day and Christmas (White)
NADSSJL£6.604.6★121 rev
AMFUN 2PCS Medium White Gift Bag Paper Gift Bag with 4 Wrappers and 2 Cards Present Bags with Handles White Paper Bags for Women Valentines Girls Bridesmaid Birthday Wedding Party (White-Black)
AMFUN£3.814.5★682 rev
Ronvir 25pcs Small White Gift bags with Handle Party Favor Paper Gift Bags
Ronvir£12.884.5★267 rev
Thepaperbagstore 5 White Medium Wide Matt Laminated Gift Bags 35x24x10cm
Thepaperbagstore£9.884.6★1,400 rev
CYEER 30 Pack Small White Gift Bags 15x7x20CM Small Paper Gift Bags with Handles Bulk Shopping Bag White Gift Bag for Presents Jewellery Retail
CYEER£12.294.8★8 rev
Newest
by launch date
CYEER 36 Pack White Gift Bags H28xL20xW10cm Medium White Paper Bags with Handles Bulk Shopping Bag Gift Bag for Presents Jewellery Retail
CYEER£15.394 rev
4 White Gift Bags With 8 Tissue Paper & 4 Cards 28 x 20 x 10 Cm
woric£5.79130 rev
CYEER 30 Pack Small White Gift Bags 15x7x20CM Small Paper Gift Bags with Handles Bulk Shopping Bag White Gift Bag for Presents Jewellery Retail
CYEER£12.298 rev
Aosric White Gift Bags with Tissue Paper Ribbon 12 Pack 10x7x11.4 CM
Aosric£8.4738 rev
Gcardist 30-Packs White Gift Bags with Handles 11x5x8 Medium Size Present Paper Bags(27x20x12cm)
Gcardist£9.8974 rev
Trending
90-day click momentumAosric White Gift Bags with Tissue Paper Ribbon 12 Pack 10x7x11.4 CM
Aosric£8.474.6★
AMFUN 2PCS Medium White Gift Bag Paper Gift Bag with 4 Wrappers and 2 Cards Present Bags with Handles White Paper Bags for Women Valentines Girls Bridesmaid Birthday Wedding Party (White-Gold)
AMFUN£3.804.5★
Thepaperbagstore 5 White Medium Wide Matt Laminated Gift Bags 35x24x10cm
Thepaperbagstore£9.884.6★
Thepaperbagstore 5 White Large Matt Laminated Gift Bags 40x30x13cm
Thepaperbagstore£10.744.6★
NADSSJL 6 Pcs Medium Gift Bags for Present - Birthday Gift Bag with Wrappers and Cards Party Bags with Handles for Weddings Birthdays Parties Valentines Day and Christmas (White)
NADSSJL£6.604.6★
What buyers say about white gift bags
What buyers praise and complain about, mined from review topics.What buyers love
“though well made”
“Excellent for Presents they add that extra touch”
“Perfect size”
“Value for money”
“strong gift bags”
“it does what it is supposed to do”
“Stylish, luxury bags”
“Look classy”
“I feel like you cant go wrong with a classic black and white”
“are quite strong so they will hold any type of small item”
What buyers complain about
“Not the best”
“The bag was too small for the flutes”
“They were all stuck together leaving glue marks on the majority of them - I could only use half in the end”
“Arrived creased and crumpled”
“Fiddly”
“Not as advertised”
“Bags looks quite expensive”
“There are no instructions as to how to make up the boxes which would be useful”
Top return reasons
Common questions
- Is white gift bags profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white gift bags niche?
- 18 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in white gift bags?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 1.5%.
- When does demand for white gift bags peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the white gift bags niche?
- Listings span £3.65–£18.27; the average listing price is £9.11 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.