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White Gift Bags

Maybe

Returns run at only 1.5% of orders. But shoppers spend only $47K a year here, so White Gift Bags is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£47K/yr90K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
47%top-5 click share · 18 brands · 23 sellers

Flapen Score

White Gift Bags against its category

The dotted line is the Stationery & Office Supplies average. Past it, White Gift Bags is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Gift Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Gift Bags 90K times last year and spent an estimated £47K. The top 5 brands take 65% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
5.7%
Market size, estimated
£47Ka year
Peak month
July1.7× the quietest month
Top search term
white gift bags50K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £3.65 to £18.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.11 that is £911 to £2K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£3.65–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£911–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #621 within Envelopes & Mailing Supplies. It carries 783 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#621in Envelopes & Mailing Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top White Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

28%

  • Thepaperbagstore18%
  • NADSSJL14%
  • AMFUN12%
  • CYEER10%
  • Ronvir10%
  • Medo7%

Demand

White Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top White Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white gift bags50K/yr
  • white gift bag22K/yr
  • small white gift bags6K/yr
  • white gift bags medium4K/yr
  • large white gift bags4K/yr
  • gift bags white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Gift Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.03

Not the best

Not great quality

Poor quality

Size-Overall13%−0.02

The bag was too small for the flutes

The gift bags are small and narrow, so would only fit gifts such as some sweets or trinkets

Adhesion/Stickiness6%−0.10

They were all stuck together leaving glue marks on the majority of them - I could only use half in the end

Wrinkles6%−0.10

Arrived creased and crumpled

Hard Feel6%−0.10

Fiddly

Love

Quality-Overall27%−0.03

though well made

Good quality

Greta quality and look more expensive than they are

Gifting Purpose17%+2.98

Excellent for Presents they add that extra touch

Great gift bags

Attractive, strong gift bags

Size-Overall16%−0.02

Perfect size

Good size and nice bags

Good size and quality

Value For Money9%+1.14

Value for money

Excellent value for money

Good value

Strength9%

strong gift bags

The bags are strong

sturdy bags not flimsy

Return

1.5% Return rate 92% Fixable by listing

Size-Overall88%▇████▇

The bag was too small for the flutes

The gift bags are small and narrow, so would only fit gifts such as some sweets or trinkets

Quality-Overall5%▇▃▂▂▂█

Not the best

Not great quality

Poor quality

Advertised Vs Actual Product2%▁▇▅█▇▁

Not as advertised

Shape/Style1%▁▁▁▁█▁
Stain Resistance1%▁▁▁▁█▇

FAQ

Common White Gift Bags questions

Answered from the same tracked data.