Is white chalk pens profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).

How competitive is the white chalk pens niche?

16 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in white chalk pens?

Top complaints mined from reviews: Ease Of Cleaning, Writing Experience, Dry/Empty Ink. The return rate is 0.4%.

When does demand for white chalk pens peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the white chalk pens niche?

Listings span £2.94–£11.31; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 5,317 reviews — the moat a new listing must climb.

white chalk pens

Skip it

Prices mostly outside the sweet spot ($2.94–$11.31) — this niche doesn't clear our bar today.

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad5,317.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.13

avg listing price — sweet spot $15–$100

Market size

Bad£52K

£52K/yr · 39K searches

Price range

Bad£2.94–£11.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, white chalk pens is a £52K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

white chalk pens market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 21.6%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

28%

Chalky Crown27%
Yedtreg10%
Chalkola10%
Hueritfly10%
STATIONERY ISLAND10%
BUYZIA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top white chalk pens search terms

white chalk pens22K/yr +1.2%20.3% conv.
chalk pens white13K/yr +11.0%16.6% conv.
white chalk marker5K/yr +3.5%16.2% conv.

All search terms

Top white chalk pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chalky Crown - Chalk Pens - Liquid Chalk Markers - Dry Erase Chalk Pen for Chalkboards Signs Windows Blackboard & More - 5 Pack White 6 mm

Chalky Crown£4.964.4★44,007 rev

Yedtreg White Chalk Pen 6 Pack Liquid Chalk Pens for Blackboards Window Glass Chalkboard Fine Tip Dry Erase Chalk Markers (White)

Yedtreg£4.274.1★258 rev

Hueritfly White Liquid Chalk pens - 6 Pack Non-Toxic & Dust-Free Chalk Pens for Windows and Glass Blackboards Whiteboards Bright Colors Markers for Back to School

Hueritfly£7.294.5★74 rev

Chalkola 6 White Dry Erase Chalk Pens - Chalk Markers for Blackboard 3mm

Chalkola£10.544.5★4,948 rev

BUYZIA Liquid Chalk Markers - 8 Pack White Chalk Pens 6mm Reversible Nib - Chalkboard Pens for Blackboards Windows Glass Signs & Art - Wet Wipe Erasable

BUYZIA£7.064.6★192 rev

Newest

by launch date

Reaeonat White Chalk Pens 4 Pack Liquid Ink Chalk Markers Wipe Erasable Pen Set 3mm and 6mm Reversible Tip with 48 Jar Labels for Whiteboard Blackboards Windows Glass Chalkboards Signs Art

Reaeonat£3.8439 rev

4mo ago

LINOSK White Liquid Chalk Pens 3 Tip Sizes (1mm/3mm/6mm Reversible) Easy Wipe for Blackboard Glass Window Includes 45 Black Labels for School Christmas & Home Organisation

LINOSK£7.5336 rev

4mo ago

Boulton White Chalk Pens for Windows & Blackboard Small Size Washable Chalk Marker Glass Markers Window Markers ChalkBoard Pens Window Glass & Spice Jars Painting Easy Erase Non-Permanent (3)

BOULTON UK£3.0218 rev

8mo ago

Hueritfly White Liquid Chalk pens - 6 Pack Non-Toxic & Dust-Free Chalk Pens for Windows and Glass Blackboards Whiteboards Bright Colors Markers for Back to School

Hueritfly£7.2974 rev

10mo ago

Yedtreg White Chalk Pen 6 Pack Liquid Chalk Pens for Blackboards Window Glass Chalkboard Fine Tip Dry Erase Chalk Markers (White)

Yedtreg£4.27258 rev

1y ago

What buyers say about white chalk pens

What buyers praise and complain about, mined from review topics.

What buyers love

Writing Experience12%

“Smooth writing experience”

Quality-Overall12%

“These chalk pens are really good overall”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product9%

“Just what I needed”

Ease Of Cleaning8%

“the surface is clean again”

Nib/Tip Quality7%

“There is a good selection of nib sizes as well”

Value For Money6%

“Good value for money”

Pen/Pencil Quality4%

“The pens feel good quality”

Size-Overall3%

“Comes in a few different sizes which is really handy”

Efficiency3%

“Efficient”

What buyers complain about

Ease Of Cleaning9%

“Difficult to clean”

Writing Experience8%

“the writing smudges off”

Dry/Empty Ink7%

“Pen came dry does not work”

Functionality-Overall7%

“Mine won't come off at all”

Nib/Tip Quality6%

“The tip snapped straight off the medium sized one so I cant use it”

Moist/Dry5%

“They take a while to dry”

Quality-Overall4%

“Not as good as I'd hoped”

Ease Of Use3%

“A very frustrating product to use”

Ink Leakage2%

“Ink isnt as fluid as I hoped”

Color2%

“The colour isn't particularly strong either”

Top return reasons

Functionality-Overall33%

Writing Experience12%

Size-Overall9%

Color8%

Nib/Tip Quality4%

Dry/Empty Ink4%

Display Colors3%

Leak-Proof3%

Thin2%

Ink Refill2%

Common questions

Is white chalk pens profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).
How competitive is the white chalk pens niche?: 16 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in white chalk pens?: Top complaints mined from reviews: Ease Of Cleaning, Writing Experience, Dry/Empty Ink. The return rate is 0.4%.
When does demand for white chalk pens peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the white chalk pens niche?: Listings span £2.94–£11.31; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 5,317 reviews — the moat a new listing must climb.