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White Chalk Pens

Fail

Prices span $2.94–$11.31, mostly outside the sweet spot, so White Chalk Pens is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£52K/yr39K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
60%top-5 click share · 16 brands · 23 sellers

Flapen Score

White Chalk Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, White Chalk Pens is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Chalk Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Chalk Pens 39K times last year and spent an estimated £52K. The top 5 brands take 66% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 21.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
21.6%
Market size, estimated
£52Ka year
Peak month
September6.1× the quietest month
Top search term
white chalk pens22K searches a year

02 · Price

A sale here is worth £6.13.

Listings sell for £6.13 on average, from £2.94 to £11.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.13 that is £2K to £3K a year per listing.

Average price
£6.13under the $15 to $100 sweet spot
Price range
£2.94–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Pens, Pencils & Writing Supplies. It carries 5,317 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,317per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top White Chalk Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

28%

  • Chalky Crown27%
  • Yedtreg10%
  • Chalkola10%
  • Hueritfly10%
  • STATIONERY ISLAND10%
  • BUYZIA6%

Demand

White Chalk Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top White Chalk Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white chalk pens22K/yr
  • chalk pens white13K/yr
  • white chalk marker5K/yr

Reviews and returns

What reviews say buyers love and hate about White Chalk Pens

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Writing Experience”
9%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“Difficult to clean”
A buyer, on “Ease Of Cleaning”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Chalk Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data