Wellness Journal
FailDemand is soft, at -23.0% this quarter, so Wellness Journal is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £99K/yr214K searches / yr
- 90-day growth
- -23.0%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 19 sellers
Flapen Score
Wellness Journal against its category
The dotted line is the Stationery & Office Supplies average. Past it, Wellness Journal is stronger. Inside it, weaker.
Market
The Wellness Journal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wellness Journal 214K times last year and spent an estimated £99K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -23.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £99Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- gratitude journal120K searches a year
02 · Price
A sale here is worth £12.71.
Listings sell for £12.71 on average, from £5.38 to £23.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.71 that is £3K to £6K a year per listing.
- Average price
- £12.71under the $15 to $100 sweet spot
- Price range
- £5.38–£23.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #244 within Calendars, Planners & Personal Organisers. It carries 2,374 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #244in Calendars, Planners & Personal Organisers
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,374per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wellness Journal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Journal for Self-Care & Mindfulness
- Price
- £16.20
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 6y ago
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Diary for Self-Care & Mindfulness
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 7y ago
Gratitude Journal for Women - Mental Health Journals for Women Wellness and Mindfulness Journal Gratitude Diary Mindfulness Gifts Self Care Journal - Positive Gifts for Girls
- Price
- £5.38
- Rating
- 4.3/5
- Reviews
- 410
- Age
- 3y ago
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Journal for Self-Care & Mindfulness
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lanpn Daily Gratitude Journal for Men Woman The 5 Minute Gratitude Diary with Prompts Linen Mindfulness Affirmation Positivity Planner 156 Page Better Every Day Reflection Guided Notebook Grey
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Gratitude Journal - For Gratitude and Daily Reflections - Selfcare Journal for Women and Teenagers - Reduce Stress and Overwhelm. Dusky Pink by Perfect Planner Company
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago
Lanpn Daily Gratitude Journal for Woman Men 4 Month Affirmation & Mindfulness Planner The 5 Minute Grateful Diary 20x23cm Guided Reflection with Positivity Prompts Undated Notebook Sage Green
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago
Gratitude & Mindfulness Journal - 90 Day Gratitude Template Self Care Planner Positivity Diary A5 (Mono)
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 3y ago
6-Minute Diary Pure 3-Million-Copy Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Journal for Self-Care & Mindfulness
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 6y ago
Newest
by launch date
Gratitude Journal for Women and Men with Guided Prompts 5.9 x 8.6 Inches
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago
The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago
Papier Stay Grounded Gratitude Journal - Colourful Hardback | Daily Prompts Activities & Monthly CheckIns | Undated Diary | For Affirmation Reflection Mindfulness & Meditation | Self Care Gift
- Price
- £18.79
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
Lanpn Daily Gratitude Journal for Men Woman 4 Month Mindfulness & Affirmation Planner The 5 Minute Grateful Diary 20x23cm Guided Reflection with Positivity Prompts Undated Notebook Beige
- Price
- £10.62
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Lanpn Daily Gratitude Journal for Men Woman The 5 Minute Gratitude Diary with Prompts Linen Mindfulness Affirmation Positivity Planner 156 Page Better Every Day Reflection Guided Notebook Grey
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 93%
Open market
10%
- UrBestSelf51%
- RUKAR17%
- Lanpn10%
- Betterday Studio7%
- Perfect PLANNER company3%
- The Head Plan3%
- Open — no brand owns it (6 brands, 10%)
Demand
Wellness Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Wellness Journal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gratitude journal120K/yr
- gratitude journal for women49K/yr
- 6 minute diary13K/yr
- gratitude diary11K/yr
- 6 minute journal9K/yr
- daily gratitude journal5K/yr
- the gratitude journal4K/yr
- the 6 minute diary3K/yr
Reviews and returns
What reviews say buyers love and hate about Wellness Journal
We read the reviews and the return reasons for every product selling here.
“as it was quite expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wellness Journal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data