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Wellness Journal

soft demand (-23.0% this quarter) — Wellness Journal doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 25Growth 13Conversion 46Competition 45Returns 94Price range 47Avg price 56Brand share 30Review moat 41Quality gap 47
This niche Category average

Is Wellness Journal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wellness Journal is a £99K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Wellness Journal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.0% over the last 90 days and 3.6% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr8K
Search volume / yr-23.0%214K
Conversion rate3.6%
Avg price£12.71

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 19
Top-5 product click share58%
Open market13%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement96%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews2,374

Top Wellness Journal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

10%

  • UrBestSelf51%
  • RUKAR17%
  • Lanpn10%
  • Betterday Studio7%
  • Perfect PLANNER company3%
  • The Head Plan3%
  • Open — no brand owns it (6 brands, 10%)

Wellness Journal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR3.6%Products26Brands12Top 5 Brands87%OOS Rate5.9%Rating4.5★Reviews2,374Avg BSR#244
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Top Wellness Journal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gratitude journal120K/yr
  • gratitude journal for women49K/yr
  • 6 minute diary13K/yr
  • gratitude diary11K/yr
  • 6 minute journal9K/yr
  • daily gratitude journal5K/yr
  • the gratitude journal4K/yr
  • the 6 minute diary3K/yr

What reviews say buyers love and hate about Wellness Journal

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Ease Of Use28%

Easy to use

Quality-Overall17%

Good quality as well

Value For Money14%

Great value for money

Paper Quality14%

Excellent Journal Simple and Effective

Efficiency5%

It worked for me

What buyers complain about

96% of reviews
Value For Money23%

as it was quite expensive

Error Warning Accuracy13%

shocked at the amount of errors within the text

Durability13%

now its lost

Quality-Overall13%

Cheap

Instructions/User Manual/Troubleshooting6%

No real guidance

Wellness Journal return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Compatibility-Overall
14%
3Color
12%
4Writing Experience
8%
5Functionality-Overall
7%

Common Wellness Journal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wellness Journal 41/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.
Search demand for Wellness Journal on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.7× the quietest.