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Wellness Journal

Fail

Demand is soft, at -23.0% this quarter, so Wellness Journal is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£99K/yr214K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
58%top-5 click share · 12 brands · 19 sellers

Flapen Score

Wellness Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wellness Journal is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellness Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wellness Journal 214K times last year and spent an estimated £99K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
3.6%
Market size, estimated
£99Ka year
Peak month
December2.7× the quietest month
Top search term
gratitude journal120K searches a year

02 · Price

A sale here is worth £12.71.

Listings sell for £12.71 on average, from £5.38 to £23.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.71 that is £3K to £6K a year per listing.

Average price
£12.71under the $15 to $100 sweet spot
Price range
£5.38–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #244 within Calendars, Planners & Personal Organisers. It carries 2,374 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#244in Calendars, Planners & Personal Organisers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,374per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wellness Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

10%

  • UrBestSelf51%
  • RUKAR17%
  • Lanpn10%
  • Betterday Studio7%
  • Perfect PLANNER company3%
  • The Head Plan3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Wellness Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Wellness Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gratitude journal120K/yr
  • gratitude journal for women49K/yr
  • 6 minute diary13K/yr
  • gratitude diary11K/yr
  • 6 minute journal9K/yr
  • daily gratitude journal5K/yr
  • the gratitude journal4K/yr
  • the 6 minute diary3K/yr

Reviews and returns

What reviews say buyers love and hate about Wellness Journal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.04

as it was quite expensive

I wouldnt spend more than £2 on this in a store

Incredibly overpriced

Error Warning Accuracy13%−0.06

shocked at the amount of errors within the text

lots of errors

Durability13%−0.06

now its lost

Quality-Overall13%+0.40

Cheap

the quality is cheap

really poor quality for the price

Instructions/User Manual/Troubleshooting6%−0.03

No real guidance

no journey guides to wellness or development

Love

Ease Of Use28%+2.65

Easy to use

Its easy to navigate

Easy to read

Quality-Overall17%+0.40

Good quality as well

Such well made

Great quality book

Value For Money14%−0.04

Great value for money

it is well worth the money as its so beautifully presented

Worth the money

Paper Quality14%+0.36

Excellent Journal Simple and Effective

paper stock is fine

Paper quality is good

Efficiency5%+0.35

It worked for me

Return

1.1% Return rate 44% Fixable by listing

Size-Overall16%▃▁█▇▁▆
Compatibility-Overall14%▅▁▁▁█▁
Color12%▁█▆▇▁▁
Writing Experience8%▃█▁▃▁▁

- Not enough space to write unless you have size 4 handwriting

Functionality-Overall7%▁▁▇▁▁█

FAQ

Common Wellness Journal questions

Answered from the same tracked data.