wellness journal
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good£12.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.38–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,374.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£99K£99K/yr · 214K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wellness journal is a £99K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wellness journal market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £76K–£102K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.9%
- Avg brand age
- 34 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
10%
- UrBestSelf51%
- RUKAR17%
- Lanpn10%
- Betterday Studio7%
- Perfect PLANNER company3%
- The Head Plan3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
Top wellness journal search terms
- gratitude journal120K/yr
- gratitude journal for women49K/yr
- 6 minute diary13K/yr
- gratitude diary11K/yr
- 6 minute journal9K/yr
- daily gratitude journal5K/yr
- the gratitude journal4K/yr
- the 6 minute diary3K/yr
Top wellness journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
RUKAR£7.034.6★18 rev
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Journal for Self-Care & Mindfulness
UrBestSelf£16.204.6★7,767 rev
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Diary for Self-Care & Mindfulness
UrBestSelf£16.314.6★7,767 rev
Gratitude Journal for Women - Mental Health Journals for Women Wellness and Mindfulness Journal Gratitude Diary Mindfulness Gifts Self Care Journal - Positive Gifts for Girls
Betterday Studio£5.384.3★410 rev
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Journal for Self-Care & Mindfulness
UrBestSelf£16.044.6★7,767 rev
Newest
by launch date
Gratitude Journal for Women and Men with Guided Prompts 5.9 x 8.6 Inches
KAICN£8.0332 rev
The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
RUKAR£7.0318 rev
Papier Stay Grounded Gratitude Journal - Colourful Hardback | Daily Prompts Activities & Monthly CheckIns | Undated Diary | For Affirmation Reflection Mindfulness & Meditation | Self Care Gift
Papier£18.792 rev
Lanpn Daily Gratitude Journal for Men Woman 4 Month Mindfulness & Affirmation Planner The 5 Minute Grateful Diary 20x23cm Guided Reflection with Positivity Prompts Undated Notebook Beige
Lanpn£10.6264 rev
Lanpn Daily Gratitude Journal for Men Woman The 5 Minute Gratitude Diary with Prompts Linen Mindfulness Affirmation Positivity Planner 156 Page Better Every Day Reflection Guided Notebook Grey
Lanpn£8.1864 rev
Trending
90-day click momentumLanpn Daily Gratitude Journal for Men Woman The 5 Minute Gratitude Diary with Prompts Linen Mindfulness Affirmation Positivity Planner 156 Page Better Every Day Reflection Guided Notebook Grey
Lanpn£8.184.5★
Gratitude Journal - For Gratitude and Daily Reflections - Selfcare Journal for Women and Teenagers - Reduce Stress and Overwhelm. Dusky Pink by Perfect Planner Company
Perfect PLANNER company£10.304.6★
Lanpn Daily Gratitude Journal for Woman Men 4 Month Affirmation & Mindfulness Planner The 5 Minute Grateful Diary 20x23cm Guided Reflection with Positivity Prompts Undated Notebook Sage Green
Lanpn£8.044.5★
Gratitude & Mindfulness Journal - 90 Day Gratitude Template Self Care Planner Positivity Diary A5 (Mono)
Templatables£7.994.2★
6-Minute Diary Pure 3-Million-Copy Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Journal for Self-Care & Mindfulness
UrBestSelf£16.734.6★
What buyers say about wellness journal
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality as well”
“Great value for money”
“Excellent Journal Simple and Effective”
“It worked for me”
“Well made with a beautiful colour cover, very useful, easy to use, beginner friendly and a great way to keep your thoughts organised”
“Beautiful design”
“The prompts are short and focused, helping reflection without feeling repetitive or demanding”
“I loved that I could choose from a range of colours”
“Makes it really easy to build up”
What buyers complain about
“as it was quite expensive”
“shocked at the amount of errors within the text”
“now its lost”
“Cheap”
“No real guidance”
“For a gift its not as well presented”
“For a gift its not as well presented”
“- Not enough space to write unless you have size 4 handwriting”
“- The paper is a little too glossy so pens smudge”
“it was too structured for me”
Top return reasons
Common questions
- Is wellness journal profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the wellness journal niche?
- 12 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in wellness journal?
- Top complaints mined from reviews: Value For Money, Error Warning Accuracy, Durability. The return rate is 1.1%.
- When does demand for wellness journal peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the wellness journal niche?
- Listings span £5.38–£23.54; the average listing price is £12.71 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.