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Wedding Wrapping Paper

Maybe

An estimated 0.3% of orders come back. But prices span $2.33–$11.21, mostly outside the sweet spot, so Wedding Wrapping Paper is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 47
Market size
£53K/yr94K searches / yr
90-day growth
+92.2%search demand this quarter
Competition
51%top-5 click share · 17 brands · 39 sellers

Flapen Score

Wedding Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wedding Wrapping Paper is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Wrapping Paper 94K times last year and spent an estimated £53K. The top 5 brands take 76% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+92.2%
Conversion, latest week
9.8%
Market size, estimated
£53Ka year
Peak month
August4.2× the quietest month
Top search term
wedding wrapping paper47K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.33 to £11.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.70 that is £570 to £1K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.33–£11.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£570–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #407 within Paper. It carries 175 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
92%
Out of stock, average day
11.2%
Average rank
#407in Paper
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
25

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wedding Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

39

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 96%

Open market

18%

  • Party Angels Limited29%
  • MoSunold16%
  • Party Angels12%
  • RUSPEPA11%
  • Simon Elvin8%
  • Eurowrap6%

Demand

Wedding Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Wedding Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding wrapping paper47K/yr
  • wedding paper wrapping10K/yr
  • wedding gift wrap9K/yr
  • wedding wrapping paper roll9K/yr
  • wedding paper8K/yr
  • wedding wrapping paper and gift bag6K/yr
  • wedding gift wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Wrapping Paper

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Its only small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wedding Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data