Wedding Planner
MaybeReturns run at only 1.1% of orders. But demand is soft, at -2.1% this quarter, so Wedding Planner is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £217K/yr426K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 38 sellers
Flapen Score
Wedding Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Wedding Planner is stronger. Inside it, weaker.
Market
The Wedding Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wedding Planner 426K times last year and spent an estimated £217K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £217Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- wedding planner300K searches a year
02 · Price
A sale here is worth £14.28.
Listings sell for £14.28 on average, from £6.02 to £24.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.28 that is £7K to £11K a year per listing.
- Average price
- £14.28under the $15 to $100 sweet spot
- Price range
- £6.02–£24.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #217 within Calendars, Planners & Personal Organisers. It carries 325 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #217in Calendars, Planners & Personal Organisers
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 325per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Wedding Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Award Winning UK Comprehensive Wedding Planner Book and Organiser for the Bride | Tissue Wrapped in a Gift Box | Cushioned Cover | Elegantly Designed Planner Every Detail for your Special Day
- Price
- £15.93
- Rating
- 4.8/5
- Reviews
- 534
- Age
- 4y ago

The Ultimate Wedding Planner Book and Organiser for UK Weddings - Full Of Unique Hints Tips Guides & Countdowns - Engagement Gift For Couples
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 6y ago

Wedding Planner Book Organiser as Engagement Gifts for Couples
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago

BIROYAL Wedding Planner Book and Organiser for UK Weddings - Engagement Gifts - Ultimate A4 Bridal Planning Journal with Checklist Calendar & Tips
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9mo ago

Design By Violet Ultimate Wedding Planner Book A5 Size (5.8 x 8.3) Comprehensive Wedding Planning Organiser White Planner Notebook with Budget Tracker Guest List Venue & Honeymoon Planning
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 5y ago
Trending
90-day click momentum
Yop & Tom Wedding Planner Journal - Wedding Organizer Book - Thoughtful Engagement Gift - In My Fiancée Era
- Price
- £18.49
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2mo ago

BIROYAL Wedding Planner Book and Organiser for UK Weddings - Engagement Gifts - Ultimate A4 Bridal Planning Journal with Checklist Calendar & Tips
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9mo ago

Wedding Planner Book Organiser as Engagement Gifts for Couples
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago

Wedding Planner Organizer Book for Brides Engagement Gift Bride Groom
- Price
- £6.02
- Rating
- 2.6/5
- Reviews
- 7
- Age
- 7mo ago

The Complete Wedding Planner 160 Page Spiral Bound Wedding Organizer with Gold Foil Cover Inner Pockets Strong Coil Binding Wedding Book Planner
- Price
- £16.31
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch date
Yop & Tom Wedding Planner Journal - Wedding Organizer Book - Thoughtful Engagement Gift - In My Fiancée Era
- Price
- £18.49
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2mo ago

Wedding Planner Organizer Book for Brides Engagement Gift Bride Groom
- Price
- £6.02
- Rating
- 2.6/5
- Reviews
- 7
- Age
- 7mo ago

BIROYAL Wedding Planner Book and Organiser for UK Weddings - Engagement Gifts - Ultimate A4 Bridal Planning Journal with Checklist Calendar & Tips
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9mo ago

Yop & Tom Wedding Planner Journal - Wedding Organizer Book - Thoughtful Engagement Gift - In My Fiance Era
- Price
- £17.97
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 10mo ago

Wedding Planner Book Organiser as Engagement Gifts for Couples
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
38
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
38%
- Scribble & Dot20%
- Elegant Design19%
- AISBUGUR7%
- BIROYAL6%
- Design By Violet6%
- Bibi & Beau5%
Demand
Wedding Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Wedding Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wedding planner300K/yr
- wedding planner book organiser60K/yr
- wedding planner book37K/yr
- wedding planning book13K/yr
- wedding planner book organiser uk9K/yr
- wedding binder4K/yr
- wedding folder4K/yr
Reviews and returns
What reviews say buyers love and hate about Wedding Planner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very thin
thinner than the wrapping on a card
very very thin
Nice wedding planner binder however, front & back cover made from thin cardboard so flimsy then expected
Have returned as this clearly isn't worth the money spent
Cost
the pen does not work
found it a little useless as I didn't need half of what was printed in there
Love
also very informative, packed with checklists and really helpful advice on when to organise and what
Perfect way to keep organised
I love how organized it is without being over complicated
Great quality, beautiful planner
Good quality
Amazing quality and beautifully presented for a gift
I love the colour
organising our wedding the front cover is a lovely colour
green was yes
It really helps break down a big task into smaller much more manageable chunks
in 1 place easy to use just what I was looking for
Its easy to use I found it a great organising tool has everything in there to help organise a wedding which is amazing
Great value for money too
Definitely worth the price
Amazing value for money
Return
1.1% Return rate 47% Fixable by listing
Cant give this as an engagement present
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wedding Planner questions
Answered from the same tracked data.









