Wedding Planner
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -2.1% this quarter, so Wedding Planner is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £217K/yr426K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 38 sellers
Flapen Score
Wedding Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Wedding Planner is stronger. Inside it, weaker.
Market
The Wedding Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wedding Planner 426K times last year and spent an estimated £217K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £217Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- wedding planner300K searches a year
02 · Price
A sale here is worth £14.28.
Listings sell for £14.28 on average, from £6.02 to £24.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.28 that is £7K to £11K a year per listing.
- Average price
- £14.28under the $15 to $100 sweet spot
- Price range
- £6.02–£24.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #217 within Calendars, Planners & Personal Organisers. It carries 325 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #217in Calendars, Planners & Personal Organisers
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 325per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Wedding Planner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Award Winning UK Comprehensive Wedding Planner Book and Organiser for the Bride | Tissue Wrapped in a Gift Box | Cushioned Cover | Elegantly Designed Planner Every Detail for your Special Day
- Price
- £15.93
- Rating
- 4.8/5
- Reviews
- 534
- Age
- 4y ago
The Ultimate Wedding Planner Book and Organiser for UK Weddings - Full Of Unique Hints Tips Guides & Countdowns - Engagement Gift For Couples
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 6y ago
Wedding Planner Book Organiser as Engagement Gifts for Couples
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago
BIROYAL Wedding Planner Book and Organiser for UK Weddings - Engagement Gifts - Ultimate A4 Bridal Planning Journal with Checklist Calendar & Tips
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9mo ago
Design By Violet Ultimate Wedding Planner Book A5 Size (5.8 x 8.3) Comprehensive Wedding Planning Organiser White Planner Notebook with Budget Tracker Guest List Venue & Honeymoon Planning
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 5y ago
Trending
estimated 90-day click momentum
Yop & Tom Wedding Planner Journal - Wedding Organizer Book - Thoughtful Engagement Gift - In My Fiancée Era
- Price
- £18.49
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2mo ago
BIROYAL Wedding Planner Book and Organiser for UK Weddings - Engagement Gifts - Ultimate A4 Bridal Planning Journal with Checklist Calendar & Tips
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9mo ago
Wedding Planner Book Organiser as Engagement Gifts for Couples
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago
Wedding Planner Organizer Book for Brides Engagement Gift Bride Groom
- Price
- £6.02
- Rating
- 2.6/5
- Reviews
- 7
- Age
- 7mo ago
The Complete Wedding Planner 160 Page Spiral Bound Wedding Organizer with Gold Foil Cover Inner Pockets Strong Coil Binding Wedding Book Planner
- Price
- £16.31
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch dateYop & Tom Wedding Planner Journal - Wedding Organizer Book - Thoughtful Engagement Gift - In My Fiancée Era
- Price
- £18.49
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2mo ago
Wedding Planner Organizer Book for Brides Engagement Gift Bride Groom
- Price
- £6.02
- Rating
- 2.6/5
- Reviews
- 7
- Age
- 7mo ago
BIROYAL Wedding Planner Book and Organiser for UK Weddings - Engagement Gifts - Ultimate A4 Bridal Planning Journal with Checklist Calendar & Tips
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9mo ago
Yop & Tom Wedding Planner Journal - Wedding Organizer Book - Thoughtful Engagement Gift - In My Fiance Era
- Price
- £17.97
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 10mo ago
Wedding Planner Book Organiser as Engagement Gifts for Couples
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
38
Est. top-5 brand share
57%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
38%
- Scribble & Dot20%
- Elegant Design19%
- AISBUGUR7%
- BIROYAL6%
- Design By Violet6%
- Bibi & Beau5%
Demand
Wedding Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Wedding Planner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wedding planner300K/yr
- wedding planner book organiser60K/yr
- wedding planner book37K/yr
- wedding planning book13K/yr
- wedding planner book organiser uk9K/yr
- wedding binder4K/yr
- wedding folder4K/yr
Reviews and returns
What reviews say buyers love and hate about Wedding Planner
We read the reviews and the return reasons for every product selling here.
“Very thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wedding Planner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data