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Wedding Planner

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -2.1% this quarter, so Wedding Planner is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£217K/yr426K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
53%top-5 click share · 19 brands · 38 sellers

Flapen Score

Wedding Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wedding Planner is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Planner 426K times last year and spent an estimated £217K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
3.6%
Market size, estimated
£217Ka year
Peak month
January2.4× the quietest month
Top search term
wedding planner300K searches a year

02 · Price

A sale here is worth £14.28.

Listings sell for £14.28 on average, from £6.02 to £24.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.28 that is £7K to £11K a year per listing.

Average price
£14.28under the $15 to $100 sweet spot
Price range
£6.02–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #217 within Calendars, Planners & Personal Organisers. It carries 325 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#217in Calendars, Planners & Personal Organisers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wedding Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

38

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

38%

  • Scribble & Dot20%
  • Elegant Design19%
  • AISBUGUR7%
  • BIROYAL6%
  • Design By Violet6%
  • Bibi & Beau5%

Demand

Wedding Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Wedding Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding planner300K/yr
  • wedding planner book organiser60K/yr
  • wedding planner book37K/yr
  • wedding planning book13K/yr
  • wedding planner book organiser uk9K/yr
  • wedding binder4K/yr
  • wedding folder4K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Planner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.11

Very thin

thinner than the wrapping on a card

very very thin

Strength13%−0.07

Nice wedding planner binder however, front & back cover made from thin cardboard so flimsy then expected

Value For Money13%−0.01

Have returned as this clearly isn't worth the money spent

Cost

Functionality-Overall13%−0.07

the pen does not work

Print Quality6%+0.09

found it a little useless as I didn't need half of what was printed in there

Love

Document Organizing/Classification33%+1.49

also very informative, packed with checklists and really helpful advice on when to organise and what

Perfect way to keep organised

I love how organized it is without being over complicated

Quality-Overall26%+2.09

Great quality, beautiful planner

Good quality

Amazing quality and beautifully presented for a gift

Color7%−0.01

I love the colour

organising our wedding the front cover is a lovely colour

green was yes

Ease Of Use6%+0.09

It really helps break down a big task into smaller much more manageable chunks

in 1 place easy to use just what I was looking for

Its easy to use I found it a great organising tool has everything in there to help organise a wedding which is amazing

Value For Money5%−0.01

Great value for money too

Definitely worth the price

Amazing value for money

Return

1.1% Return rate 47% Fixable by listing

Size-Overall33%▇▃▁▆█▄
Gifting Purpose21%▃▄▄▁▁█

Cant give this as an engagement present

Quality-Overall13%▁▁█▁▁▃
Advertised Vs Actual Product7%▄█▁▁▁▁
Scratch Resistance4%▇▁▁▁█▁

FAQ

Common Wedding Planner questions

Answered from the same tracked data.