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Waterproof Notebook

Fail

Demand is soft, at -17.9% this quarter, so Waterproof Notebook is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£68K/yr99K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
57%top-5 click share · 16 brands · 43 sellers

Flapen Score

Waterproof Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Waterproof Notebook is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Notebook 99K times last year and spent an estimated £68K. The top 5 brands take 79% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
7.1%
Market size, estimated
£68Ka year
Peak month
March1.7× the quietest month
Top search term
waterproof notebook35K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £3.60 to £21.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.52 that is £952 to £2K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£3.60–£21.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£952–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #356 within Notebooks, Writing Pads & Diaries. It carries 1,063 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
9.8%
Average rank
#356in Notebooks, Writing Pads & Diaries
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,063per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Waterproof Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

43

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

18%

  • Rite in the Rain63%
  • Kombat UK5%
  • HaoHanEup4%
  • Gentlemen's Hardware4%
  • BYYDANFC3%
  • RETON3%

Demand

Waterproof Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Waterproof Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof notebook35K/yr
  • rite in the rain23K/yr
  • rite in the rain notebook13K/yr
  • waterproof notepad14K/yr
  • write in the rain notebook6K/yr
  • waterproof notebook and pen5K/yr
  • all weather notebook4K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance19%−0.07

Not waterproof

When I ordered it I expected it to be up to the job of being water resistant yes

Advertised Vs Actual Product17%−0.09

Not as described

This is not the same

Weight Heavy11%−0.08

Too heavy

Size-Overall7%+0.41

These are small

Small

Functionality-Overall6%

Ink/pencil will not run

Love

Quality-Overall28%+1.99

A good solid little notebook that has survived a dunking already and remains looking quite classy really for what I put it through in my combats to take notes in all kinds of environments hiking and scuba diving

no complaints

Excellent quality

Water Resistance13%−0.07

Brilliant waterproof note pads for those rainy camping trips

Nice waterproof notebook

Very waterproof

Advertised Vs Actual Product8%−0.09

As described

What really matters is how they perform—and they do exactly what they claim

Exactly as described

Size-Overall7%+0.41

Great size

Good fit for pockets

The notebooks themselves are compact (3 x 5 inches), so they fit easily in a pocket, tool bag, or glove box

Writing Experience6%+0.44

so lovely to write on

great writing experience

pens write well

Return

0.3% Return rate 67% Fixable by listing

Size-Overall61%▁▅▆█▆▅

These are small

Small

Weight Heavy13%▁▅▁▁▃█

Too heavy

Water Resistance13%█▃▂▁▁▁

Not waterproof

When I ordered it I expected it to be up to the job of being water resistant yes

Advertised Vs Actual Product6%

Not as described

This is not the same

Mechanism Issues3%▁▁█▁▁▁

FAQ

Common Waterproof Notebook questions

Answered from the same tracked data.