Skip to content
43

waterproof notebook

Skip it

Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 76Competition 46Returns 99Price range 35Avg price 29Brand share 44Review moat 61Quality gap 30

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,062.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay£3.60–£21.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.52

avg listing price — sweet spot $15–$100

Market size

Bad£68K

£68K/yr · 99K searches

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, waterproof notebook is a £68K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

waterproof notebook market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£76K–£95K
units × avg price
Conversion rate
7.1%
Avg BSR
#356
Page quality
0%
Prime
96%
Sponsored
58%
Out of stock
9.8%
Avg brand age
36 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

43

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

18%

  • Rite in the Rain63%
  • Kombat UK5%
  • HaoHanEup4%
  • Gentlemen's Hardware4%
  • BYYDANFC3%
  • RETON3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Top waterproof notebook search terms

  • waterproof notebook35K/yr
  • rite in the rain23K/yr
  • rite in the rain notebook13K/yr
  • waterproof notepad14K/yr
  • write in the rain notebook6K/yr
  • waterproof notebook and pen5K/yr
  • all weather notebook4K/yr
All search terms

Top waterproof notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£20K40%£27K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about waterproof notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“A good solid little notebook that has survived a dunking already and remains looking quite classy really for what I put it through in my combats to take notes in all kinds of environments hiking and scuba diving”

Water Resistance13%

“Brilliant waterproof note pads for those rainy camping trips”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Great size”

Writing Experience6%

“so lovely to write on”

Durability5%

“Durable and well made”

Value For Money3%

“So overall for me this item is good value”

Suitable For Indoor3%

“Great for outdoors”

Correct Contents3%

“Great bit of kit”

Paper Quality2%

“The paper has a lovely feel to it”

What buyers complain about

Water Resistance19%

“Not waterproof”

Advertised Vs Actual Product17%

“Not as described”

Weight Heavy11%

“Too heavy”

Size-Overall7%

“These are small”

Functionality-Overall6%

“Ink/pencil will not run”

Value For Money6%

“expensive”

Thickness4%

“thin”

Top return reasons

Size-Overall61%
Weight Heavy13%
Water Resistance13%
Advertised Vs Actual Product6%
Mechanism Issues3%
Value For Money3%
Office Usability2%

Common questions

Is waterproof notebook profitable to sell on Amazon United Kingdom?
The niche generates £68K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (43/100).
How competitive is the waterproof notebook niche?
16 brands and 43 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in waterproof notebook?
Top complaints mined from reviews: Water Resistance, Advertised Vs Actual Product, Weight Heavy. The return rate is 0.3%.
When does demand for waterproof notebook peak?
Demand peaks in Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the waterproof notebook niche?
Listings span £3.60–£21.19; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.