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Waterproof Notebook

soft demand (-17.9% this quarter) — Waterproof Notebook doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 17Growth 16Conversion 76Competition 46Returns 99Price range 35Avg price 29Brand share 44Review moat 61Quality gap 30
This niche Category average

Is Waterproof Notebook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Notebook is a £68K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.

Waterproof Notebook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.9% over the last 90 days and 7.1% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr10K
Search volume / yr-17.9%99K
Conversion rate7.1%
Avg price£9.52

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers16 · 43
Top-5 product click share57%
Open market21%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement58%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews1,063

Top Waterproof Notebook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

43

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

18%

  • Rite in the Rain63%
  • Kombat UK5%
  • HaoHanEup4%
  • Gentlemen's Hardware4%
  • BYYDANFC3%
  • RETON3%

Waterproof Notebook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR7.1%Products24Brands16Top 5 Brands79%OOS Rate9.8%Rating4.6★Reviews1,063Avg BSR#356
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Top Waterproof Notebook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waterproof notebook35K/yr
  • rite in the rain23K/yr
  • rite in the rain notebook13K/yr
  • waterproof notepad14K/yr
  • write in the rain notebook6K/yr
  • waterproof notebook and pen5K/yr
  • all weather notebook4K/yr

What reviews say buyers love and hate about Waterproof Notebook

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall28%

A good solid little notebook that has survived a dunking already and remains looking quite classy really for what I put it through in my combats to take notes in all kinds of environments hiking and scuba diving

Water Resistance13%

Brilliant waterproof note pads for those rainy camping trips

Advertised Vs Actual Product8%

As described

Size-Overall7%

Great size

Writing Experience6%

so lovely to write on

What buyers complain about

69% of reviews
Water Resistance19%

Not waterproof

Advertised Vs Actual Product17%

Not as described

Weight Heavy11%

Too heavy

Size-Overall7%

These are small

Functionality-Overall6%

Ink/pencil will not run

Waterproof Notebook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Weight Heavy
13%
3Water Resistance
13%
4Advertised Vs Actual Product
6%
5Mechanism Issues
3%

Common Waterproof Notebook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Notebook 43/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.
Search demand for Waterproof Notebook on Amazon United Kingdom peaks in Mar, where the busiest month runs 1.7× the quietest.