Watercolour Pencils
Watercolour Pencils shows low returns (0.6%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Flapen Score
Is Watercolour Pencils profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Watercolour Pencils is a £226K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Watercolour Pencils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.4% over the last 90 days and 5.7% of searches end in a purchase.
£226K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 35 products
Top Watercolour Pencils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zenacolor 72 Professional Watercolour Pencils with a Brush in Metal Box - Set of 72 Unique Numbered Watercolor Pencils for Artists and Adult Coloring
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 8,872
- Age
- 8y ago
Derwent Inktense Permanent Watercolour Pencils Set of 24 in a Tin 4mm Premium Core Water-Soluble Ideal for Colouring Painting and Crafting Professional Quality (0700929) package may vary
- Price
- £28.08
- Rating
- 4.8/5
- Reviews
- 9,142
- Age
- 19y ago
KALOUR 72 Watercolour Pencils for Adults - Water Soluble Professional Hexagonal Pencil - Ideal for Artists Coloring Blending and Layering
- Price
- £13.28
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 5y ago
Faber-Castell Creative Studio Goldfaber Aqua Watercolour Pencil Multicoloured Tin of 24 Pencils Art Craft Drawing Sketching Home School University Colouring
- Price
- £15.64
- Rating
- 4.6/5
- Reviews
- 1,867
- Age
- 8y ago
Surcotto Watercolour Pencils - 24 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for School Beginners Students and Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Trending
90-day click momentum
display4top 120 colors Professional Watercolour Pencils Vibrant Colors and Beautiful Blending Effects with Water Ideal for Drawing Sketching Shading & Coloring
- Price
- £17.24
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 1,436
- Age
- 4y ago
KALOUR 72 Watercolour Pencils for Adults - Water Soluble Professional Hexagonal Pencil - Ideal for Artists Coloring Blending and Layering
- Price
- £13.28
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 5y ago
Reaeonat Watercolour Pencils 24 Professional Colored Pencil Set in Tin Box for Adult Artist and Beginners Drawing Sketching Painting Coloring Book Art Stationery Supplies
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago
Pentel Arts Watercolour Pencil Set - Assorted (Pack of 12) CB9-12U
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 2,630
- Age
- 10y ago
Newest
by launch datedisplay4top 120 colors Professional Watercolour Pencils Vibrant Colors and Beautiful Blending Effects with Water Ideal for Drawing Sketching Shading & Coloring
- Price
- £17.24
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Reaeonat Watercolour Pencils 24 Professional Colored Pencil Set in Tin Box for Adult Artist and Beginners Drawing Sketching Painting Coloring Book Art Stationery Supplies
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago
Surcotto Watercolour Pencils - 24 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for School Beginners Students and Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Surcotto Watercolour Pencils - 36 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
- Price
- £10.53
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Surcotto Watercolour Pencils - 12 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for Adults|Water-Based Soft Colours
- Price
- £6.06
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
97
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
23%
- Derwent28%
- Zenacolor11%
- Surcotto11%
- Faber-Castell10%
- Reaeonat9%
- KALOUR8%
Watercolour Pencils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Watercolour Pencils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- watercolour pencils98K/yr
- water colour pencil set23K/yr
- derwent inktense pencils17K/yr
- watercolour pencils for artists12K/yr
- inktense pencils11K/yr
- watercolor pencils10K/yr
- derwent watercolour pencils10K/yr
- water colour pencils7K/yr
- inktense5K/yr
- derwent inktense5K/yr
What reviews say buyers love and hate about Watercolour Pencils
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great variety of colours”
“excellent quality - I am satisfied with the high quality of the pencils”
“EXCELLENT VALUE”
“Beautiful pencils”
“Easy to use”
What buyers complain about
52% of reviews“They dont sharpen very well - they break before you can get them really sharp”
“Poor quality”
“the colour disappears as I paint”
“Very hard and not easy to use”
“Some did slip the wood”
Watercolour Pencils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Watercolour Pencils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
