Watercolour Pencils
MaybeReturns run at only 0.6% of orders. But demand is soft, at -13.4% this quarter, so Watercolour Pencils is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £226K/yr209K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 97 sellers
Flapen Score
Watercolour Pencils against its category
The dotted line is the Stationery & Office Supplies average. Past it, Watercolour Pencils is stronger. Inside it, weaker.
Market
The Watercolour Pencils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watercolour Pencils 209K times last year and spent an estimated £226K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £226Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- watercolour pencils98K searches a year
02 · Price
A sale here is worth £19.06.
Listings sell for £19.06 on average, from £2.41 to £121.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £19.06 that is £5K to £10K a year per listing.
- Average price
- £19.06inside the $15 to $100 sweet spot
- Price range
- £2.41–£121.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #156 within Pens, Pencils & Writing Supplies. It carries 2,729 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 94%
- Out of stock, average day
- 1.7%
- Average rank
- #156in Pens, Pencils & Writing Supplies
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,729per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Watercolour Pencils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zenacolor 72 Professional Watercolour Pencils with a Brush in Metal Box - Set of 72 Unique Numbered Watercolor Pencils for Artists and Adult Coloring
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 8,872
- Age
- 8y ago

Derwent Inktense Permanent Watercolour Pencils Set of 24 in a Tin 4mm Premium Core Water-Soluble Ideal for Colouring Painting and Crafting Professional Quality (0700929) package may vary
- Price
- £28.08
- Rating
- 4.8/5
- Reviews
- 9,142
- Age
- 19y ago

KALOUR 72 Watercolour Pencils for Adults - Water Soluble Professional Hexagonal Pencil - Ideal for Artists Coloring Blending and Layering
- Price
- £13.28
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 5y ago

Faber-Castell Creative Studio Goldfaber Aqua Watercolour Pencil Multicoloured Tin of 24 Pencils Art Craft Drawing Sketching Home School University Colouring
- Price
- £15.64
- Rating
- 4.6/5
- Reviews
- 1,867
- Age
- 8y ago

Surcotto Watercolour Pencils - 24 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for School Beginners Students and Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Trending
90-day click momentum
display4top 120 colors Professional Watercolour Pencils Vibrant Colors and Beautiful Blending Effects with Water Ideal for Drawing Sketching Shading & Coloring
- Price
- £17.24
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 1,436
- Age
- 4y ago

KALOUR 72 Watercolour Pencils for Adults - Water Soluble Professional Hexagonal Pencil - Ideal for Artists Coloring Blending and Layering
- Price
- £13.28
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 5y ago

Reaeonat Watercolour Pencils 24 Professional Colored Pencil Set in Tin Box for Adult Artist and Beginners Drawing Sketching Painting Coloring Book Art Stationery Supplies
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago

Pentel Arts Watercolour Pencil Set - Assorted (Pack of 12) CB9-12U
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 2,630
- Age
- 10y ago
Newest
by launch date
display4top 120 colors Professional Watercolour Pencils Vibrant Colors and Beautiful Blending Effects with Water Ideal for Drawing Sketching Shading & Coloring
- Price
- £17.24
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

Reaeonat Watercolour Pencils 24 Professional Colored Pencil Set in Tin Box for Adult Artist and Beginners Drawing Sketching Painting Coloring Book Art Stationery Supplies
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago

Surcotto Watercolour Pencils - 24 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for School Beginners Students and Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago

Surcotto Watercolour Pencils - 36 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
- Price
- £10.53
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago

Surcotto Watercolour Pencils - 12 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for Adults|Water-Based Soft Colours
- Price
- £6.06
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
97
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
23%
- Derwent28%
- Zenacolor11%
- Surcotto11%
- Faber-Castell10%
- Reaeonat9%
- KALOUR8%
Demand
Watercolour Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Watercolour Pencils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watercolour pencils98K/yr
- water colour pencil set23K/yr
- derwent inktense pencils17K/yr
- watercolour pencils for artists12K/yr
- inktense pencils11K/yr
- watercolor pencils10K/yr
- derwent watercolour pencils10K/yr
- water colour pencils7K/yr
- inktense5K/yr
- derwent inktense5K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolour Pencils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They dont sharpen very well - they break before you can get them really sharp
Takes a lot of sharpening
have to lean on them more than I expected which cause to sharpen more often
Poor quality
The quality of these are not the best
They are poor quality
the colour disappears as I paint
just a little limited in certain colours so want to purchase bigger set
Not happy about this as these colours are meant to be very strong
Very hard and not easy to use
Unusable
Some did slip the wood
Love
Great variety of colours
Gorgeous Colours
Beautiful colours
excellent quality - I am satisfied with the high quality of the pencils
Excellent product
Good quality
EXCELLENT VALUE
Great value
Amazing value
Beautiful pencils
Excellent pencils
Great pencils
Easy to use
Easy to store away
Great to work with
Return
0.6% Return rate 34% Fixable by listing
Poor quality
The quality of these are not the best
They are poor quality
the colour disappears as I paint
just a little limited in certain colours so want to purchase bigger set
Not happy about this as these colours are meant to be very strong
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolour Pencils questions
Answered from the same tracked data.









