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Watercolour Pencils

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -13.4% this quarter, so Watercolour Pencils is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£226K/yr209K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
42%top-5 click share · 14 brands · 97 sellers

Flapen Score

Watercolour Pencils against its category

The dotted line is the Stationery & Office Supplies average. Past it, Watercolour Pencils is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Pencils 209K times last year and spent an estimated £226K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
5.7%
Market size, estimated
£226Ka year
Peak month
December2.4× the quietest month
Top search term
watercolour pencils98K searches a year

02 · Price

A sale here is worth £19.06.

Listings sell for £19.06 on average, from £2.41 to £121.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £19.06 that is £5K to £10K a year per listing.

Average price
£19.06inside the $15 to $100 sweet spot
Price range
£2.41–£121.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #156 within Pens, Pencils & Writing Supplies. It carries 2,729 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#156in Pens, Pencils & Writing Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,729per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Watercolour Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

97

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

23%

  • Derwent28%
  • Zenacolor11%
  • Surcotto11%
  • Faber-Castell10%
  • Reaeonat9%
  • KALOUR8%

Demand

Watercolour Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Watercolour Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolour pencils98K/yr
  • water colour pencil set23K/yr
  • derwent inktense pencils17K/yr
  • watercolour pencils for artists12K/yr
  • inktense pencils11K/yr
  • watercolor pencils10K/yr
  • derwent watercolour pencils10K/yr
  • water colour pencils7K/yr
  • inktense5K/yr
  • derwent inktense5K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Pencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness9%−0.01

They dont sharpen very well - they break before you can get them really sharp

Takes a lot of sharpening

have to lean on them more than I expected which cause to sharpen more often

Quality-Overall8%+0.58

Poor quality

The quality of these are not the best

They are poor quality

Color8%+1.34

the colour disappears as I paint

just a little limited in certain colours so want to purchase bigger set

Not happy about this as these colours are meant to be very strong

Ease Of Use7%−0.07

Very hard and not easy to use

Unusable

Wood Quality5%

Some did slip the wood

Love

Color30%+1.34

Great variety of colours

Gorgeous Colours

Beautiful colours

Quality-Overall19%+0.58

excellent quality - I am satisfied with the high quality of the pencils

Excellent product

Good quality

Value For Money15%+0.96

EXCELLENT VALUE

Great value

Amazing value

Pen/Pencil Quality15%+0.97

Beautiful pencils

Excellent pencils

Great pencils

Ease Of Use4%−0.07

Easy to use

Easy to store away

Great to work with

Return

0.6% Return rate 34% Fixable by listing

Quality-Overall22%▇▅▃█▇▇

Poor quality

The quality of these are not the best

They are poor quality

Color13%▁▆▄▄█▂

the colour disappears as I paint

just a little limited in certain colours so want to purchase bigger set

Not happy about this as these colours are meant to be very strong

Functionality-Overall9%▁▅█▄▁▇
Defective Material/Parts9%█▃▄▃▁▁
Advertised Vs Actual Product5%▁█▅▅▁▇

FAQ

Common Watercolour Pencils questions

Answered from the same tracked data.