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Watercolour Pencils

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -13.4% this quarter, so Watercolour Pencils is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£226K/yr209K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
42%top-5 click share · 14 brands · 97 sellers

Flapen Score

Watercolour Pencils against its category

The dotted line is the Stationery & Office Supplies average. Past it, Watercolour Pencils is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Pencils 209K times last year and spent an estimated £226K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
5.7%
Market size, estimated
£226Ka year
Peak month
December2.4× the quietest month
Top search term
watercolour pencils98K searches a year

02 · Price

A sale here is worth £19.06.

Listings sell for £19.06 on average, from £2.41 to £121.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £19.06 that is £5K to £10K a year per listing.

Average price
£19.06inside the $15 to $100 sweet spot
Price range
£2.41–£121.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #156 within Pens, Pencils & Writing Supplies. It carries 2,729 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#156in Pens, Pencils & Writing Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,729per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Watercolour Pencils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

97

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 87%

Open market

23%

  • Derwent28%
  • Zenacolor11%
  • Surcotto11%
  • Faber-Castell10%
  • Reaeonat9%
  • KALOUR8%

Demand

Watercolour Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Watercolour Pencils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • watercolour pencils98K/yr
  • water colour pencil set23K/yr
  • derwent inktense pencils17K/yr
  • watercolour pencils for artists12K/yr
  • inktense pencils11K/yr
  • watercolor pencils10K/yr
  • derwent watercolour pencils10K/yr
  • water colour pencils7K/yr
  • inktense5K/yr
  • derwent inktense5K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Pencils

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
9%of negative reviews mention “Sharpness”
0.6%of orders come back
“They dont sharpen very well - they break before you can get them really sharp”
A buyer, on “Sharpness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Watercolour Pencils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data