watercolour pencils
Worth a lookShows low returns (0.6%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£19.06avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.41–£121.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£226K£226K/yr · 209K searches
Review moat
Okay2,728.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, watercolour pencils is a £226K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
watercolour pencils market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £238K–£286K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 57%
- Out of stock
- 1.7%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
97
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
23%
- Derwent28%
- Zenacolor11%
- Surcotto11%
- Faber-Castell10%
- Reaeonat9%
- KALOUR8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top watercolour pencils search terms
- watercolour pencils98K/yr
- water colour pencil set23K/yr
- derwent inktense pencils17K/yr
- watercolour pencils for artists12K/yr
- inktense pencils11K/yr
- watercolor pencils10K/yr
- derwent watercolour pencils10K/yr
- water colour pencils7K/yr
- inktense5K/yr
- derwent inktense5K/yr
Top watercolour pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zenacolor 72 Professional Watercolour Pencils with a Brush in Metal Box - Set of 72 Unique Numbered Watercolor Pencils for Artists and Adult Coloring
Zenacolor£11.244.6★8,872 rev
Derwent Inktense Permanent Watercolour Pencils Set of 24 in a Tin 4mm Premium Core Water-Soluble Ideal for Colouring Painting and Crafting Professional Quality (0700929) package may vary
Derwent£28.084.8★9,142 rev
KALOUR 72 Watercolour Pencils for Adults - Water Soluble Professional Hexagonal Pencil - Ideal for Artists Coloring Blending and Layering
KALOUR£13.284.7★975 rev
Faber-Castell Creative Studio Goldfaber Aqua Watercolour Pencil Multicoloured Tin of 24 Pencils Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£15.644.6★1,867 rev
Surcotto Watercolour Pencils - 24 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for School Beginners Students and Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
Surcotto£7.544.5★315 rev
Newest
by launch date
display4top 120 colors Professional Watercolour Pencils Vibrant Colors and Beautiful Blending Effects with Water Ideal for Drawing Sketching Shading & Coloring
display4top£17.249 rev
Reaeonat Watercolour Pencils 24 Professional Colored Pencil Set in Tin Box for Adult Artist and Beginners Drawing Sketching Painting Coloring Book Art Stationery Supplies
Reaeonat£7.54237 rev
Surcotto Watercolour Pencils - 24 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for School Beginners Students and Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
Surcotto£7.54315 rev
Surcotto Watercolour Pencils - 36 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for Adults | Water-Based Soft Colours Wooden Barrel with Tin & Fine Brush
Surcotto£10.53315 rev
Surcotto Watercolour Pencils - 12 Colouring Pencils Watercolour Water-Soluble Coloured Pencils for Adults|Water-Based Soft Colours
Surcotto£6.06315 rev
Trending
90-day click momentumdisplay4top 120 colors Professional Watercolour Pencils Vibrant Colors and Beautiful Blending Effects with Water Ideal for Drawing Sketching Shading & Coloring
display4top£17.244.8★
H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook
H & B£15.974.6★
KALOUR 72 Watercolour Pencils for Adults - Water Soluble Professional Hexagonal Pencil - Ideal for Artists Coloring Blending and Layering
KALOUR£13.284.7★
Reaeonat Watercolour Pencils 24 Professional Colored Pencil Set in Tin Box for Adult Artist and Beginners Drawing Sketching Painting Coloring Book Art Stationery Supplies
Reaeonat£7.544.6★
Pentel Arts Watercolour Pencil Set - Assorted (Pack of 12) CB9-12U
Pentel£3.964.6★
What buyers say about watercolour pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of colours”
“excellent quality - I am satisfied with the high quality of the pencils”
“EXCELLENT VALUE”
“Beautiful pencils”
“Easy to use”
“This product is great just as advertised”
“Very smooth to use and great quality”
“The colours are pretty nice and fairly standard”
“Great fun to use”
“sturdy, so many colours to experiment with as well”
What buyers complain about
“They dont sharpen very well - they break before you can get them really sharp”
“Poor quality”
“the colour disappears as I paint”
“Very hard and not easy to use”
“Some did slip the wood”
“easily breakable”
“are prone to go through to the other side of paper”
“if they are contaminated with dirt or another pigment they will not be easy to use”
“This is an expensive paint Set”
“The pencil is very hard”
Top return reasons
Common questions
- Is watercolour pencils profitable to sell on Amazon United Kingdom?
- The niche generates £226K/yr across 35 tracked products. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the watercolour pencils niche?
- 14 brands and 97 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in watercolour pencils?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Color. The return rate is 0.6%.
- When does demand for watercolour pencils peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the watercolour pencils niche?
- Listings span £2.41–£121.51; the average listing price is £19.06 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.